Thanks for listening. That sounds like a great niche for an ebook. The best way to promote it if your list is just getting started is to find people who already have a list and do a joint venture deal with them. They promote your book and get a fraction of sales. Use this to build your own list, start your cash flow and provide value to your partners and their communities.

David,

Thanks for your email. It really does come down to some basic principles when it comes to considering your market, even academia.

1. Know what your audience wants. If more formal writing is it, then that is what you deliver.

2. You are a member of your demographic which gives you a leg up.

3. The best way to test a market is to just do it and see what happens.

I’m not aware of any particularly academic blogs or products, but I imagine there are some out there.

Thanks so much for the Donation and for thinking of us when you used a service we recommended! Here is the link to all our resources:

http://www.internet-based-business-mastery.com/tools/

Yes, you can see a preview by signing up for the early notification list here:

http://www.internet-based-business-mastery.com/coaching/

@Tony,

Well, the top course we now suggest is our coaching course! The stuff we talked about before including the books can be found here:

http://www.internet-based-business-mastery.com/getstarted/

May I start by saying how much I enjoy your podcasts. I am
definately hooked. I was lucky enough to find your podcasts on iTunes and
have been an avid listener ever since though I am still playing catch up.
I have been working on a web presence for just over a year and with
so much information to go through it is very nice to find a resource
which is so spot on.
My question is regarding podcast 30 where you mention the three
books and one course you recommend reading/taking as a good introduction
to internet marketing. Could you let me know what these books and
course are. I am struggling to find the info in the podcasts though as I
have listened to pretty much all of your podcasts in the last 2 weeks I
may well have overlooked them.
It is so hard to find information which is not just someone out to
make a quick buck. I am desperately trying to find good solid
information to learn from but as I say it is very hard to filter out all of the
other stuff.
Any help you can give me would be so greatly appreciated.

Kind regards and keep up the very good work.

Tony Perrin, London, England

What with all that relationship you have built with me over
the last couple of years and all the useful information you
have given me I almost felt guilty for not including you in the
transaction.

I feel so manipulated!

Thanks for everything.
Keep up the great work and I wish
you all the best for the future.

John Dalton

The hosting we recommend can be found here:

http://www.internetbusinessmastery.com/hosting

I’m a graduate student and freelance writer, though I started the latter only a couple of months ago. In terms of income, I am still quite amateur but I make enough every month to easily pay my nasty Boston-area rent. I’ve had a paper published in a peer-reviewed undergraduate journal but want to make the switch to information products.

My question is this: what kinds of examples are you aware of involving successful information products and/or blogs of a more technical or academic nature? Before forming a response though, please consider my context:

I’ve got a blog that is devoted specifically to Ludwig Wittgenstein’s later philosophy. This started simply as a reflection of my academic interest and activity at the time: I was finishing a rather lengthy 70 page thesis on Wittgenstein for my undergraduate degree.

As far as specificity goes, I believe philosophy blogs, in particular those targeting specific philosophers, have niche marketability. In fact, if you do a bit of keyword research, you’ll note that keywords relevant to the search term “Wittgenstein”, for example, have either high volume or low competition (and in some cases both).

In any event my blog doesn’t receive that much traffic but those who do come to my blog come to it consistently and they comment quite regularly. I also had the nice bonus of receiving positive reviews without having to ask from relevant and respectable bloggers. Some of them graduate students and one professor, I think. It’s got a Google PR of 10.

I have several ideas for an information product catered to this niche but I want to know if you have heard of any success stories involving profitable information products and/or blogging projects that were technical, academic, or even obscure to the extent that “philosophy blog about Wittgenstein’s later philosophy” is. Keep in mind, while I also want to continue to publish academically, the current question is about an information product, not an academic one.

Furthermore, I’m aware of the (somewhat dogmatic) response that is usually given when it comes to writing for information products and/or web content: keep it simple, don’t confuse your audience (et cetera). And I’m also aware that you guys are the only ones who actually referred to exceptions–can’t remember the exact podcast–and one of you mentioned niche markets that were basically comfortable and/or expectant of more formal or technical wording. I’m just saying this to a) thank you, as a popular internet marketing resource, in expressing this exception and b) acknowledge that the K.I.S.S. rule just doesn’t apply to people who would be interested in Wittgenstein’s later philosophy. :-)

Thanks very much for your input, if you have any (and don’t feel bad if you don’t)

I found your podcast around Christmas ’07 when my husband purchased me a Zune. I am a WAHM for the last 6 months and have built a website which
focuses on the family, family fun night, frugal living, etc.. I also have
been blogging for the last couple of months. I went through a mentoring
program and have learned an amazing about of things about the Internet,
online business, and Internet information in the last 4 months. Your
podcast and website have supplemented that information, encouraged me to continue down this path of information product promotion, and confirmed for me that I can make a living with an online business (although it has started off pretty slow).

I listened to an old podcast of yours about writing an eBook and it gave me the push to start one. The topic of my first book is tips for frugal family living. I would like your advice on the best avenues to promote this eBook
once it is ready to go. I am involved in several WAHM online communities and plan to advertise it there. I want to be sure that I promote it in the
best way using the most current available online resources.

Thank you again for sharing your expertise with me and I look forward to
hearing more and learning more from you both in the near future!
Amy

http://essentialfamilyliving.blogspot.com

The easiest way (and the way that we use) to set up your check out/shopping cart is to use a service such as this.

@Matt,

We’ve had a lot of requests for the early episodes. We are in the process of putting together a “best of” package that will include those first episodes. Stay tuned.

One thing…

Where are Episodes 1-5?

thanks