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Sterling: This is Internet Business Mastery, episode 96.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have a desire to break free; you feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business Mastery.com – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business Mastery.com, I’m Sterling….

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business, even if you’re just getting started today. On this episode of Internet Business Mastery, we continue the discussion from our last two episodes by answering common questions about magnetic media and traffic attraction. And in the Quick Tip, we’ll share a book about discovering your unique ability and creating the life that you want.

And we’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, you can claim your risk free trial membership to the Internet Business Mastery Academy by going to freeaudiogift.com.

So Jay’s what’s been going on the last week or so?

Jay: Well I’m excited about this new little mastermind group that you and I are going to be trying together. It’s interesting, I’ve been thinking recently about…we talk about masterminds a lot, we talk about mentors a lot, we talk about coaching a lot. You and I just signed up for a coaching group that we’ll be starting this month where once a quarter you go and meet with a coaching group and spend that one day all distractions gone, just focusing on growing your business.

And sometime in the last month if occurred to me, it’s like you know what, maybe I should apply some of those things, that kind of accountability support, teaching, and focus that come along with that – maybe I should apply that outside my business and also to personal life and some things like that.

So for instance, I talked to Melanie (my wife) about how can we maybe put together a retreat or a seminar, a class or something that we do once a quarter where we just focus on our relationship. If I’m willing to do that with my business and Sterling you and I go and focus and do that for our business once a quarter, I should probably do that….

Sterling: And our relationship….

Jay: And our relationship, I should be willing to do that in my own marriage right? And then likewise it’s like okay, I’ve got all these business mastermind groups, what if I put together one about personal development in other aspects of life? The other pieces of what I consider to be happiness in my life and to work on relationships outside of the business context?

Maybe talking more about personal growth and development and philosophical things and the things that matter most in life, so anyway that’s what we’re starting this week and I’m excited to see how that goes.

Sterling: Yeah, that would be very cool. I actually was doing it in San Diego before I left, we were once a week getting together and going through…there was three or four of us going through The Six Pillars of Self Esteem a book we talked about a while ago and actually talking about how can we apply this, how can we teach others about this and that kind of thing.

And since I moved I wasn’t able to do that so I’m actually really interested in seeing where we can go with this. Although I will say that I’ve seen a couple of emails about times and I’m going oh boy, that’s the only downside is finding the right time for all those people to do it.

Jay: That’s a challenge in the beginning yeah, it’s getting everybody together, absolutely. And I think it was actually because there was one time when I happened to be in San Diego when you were meeting with those guys and I think kind of seeing that, I think maybe that’s one of the things that planted the seed in my mind.

It’s like you know what, it would be cool to have something like this so I think that’s one of the things that’s been sitting in my mind is how do I create that environment and apply that principle of the mastermind to another area of my life like you were doing with that Six Pillars of Self Esteem group you had going.

Sterling: Yeah, how weird is it? I don’t know, as I moved back to Salt Lake and talked to like old high school friends and people because this is where I grew up, as I’m talking to different people that I haven’t talked to in 15-20 years, how odd is it that we do any of this? But it’s funny, every once in a while I forget how unusual it is to go to a group talking about self esteem with like really smart business people, you know what I mean?

To me it almost seems counter intuitive or against the norm and that’s when I know it’s right I think. So like get together a group so that we can go through this, the book that we’re actually going to talk about in our Quick Tip – to be able to go through this and be able to go through things that help all aspects of our lives, it just seems like an odd thing to do and that’s why when you had mentioned it, it was like oh yeah, of course. That’s odd, so I’m in.

Jay: Very cool, well I know for me happiness comes down to there main things. It’s having the freedom in my life to live the life according to my fulfillment and purpose, it’s about having relationships that support me in that freedom in my purpose. And it’s about knowing what that purpose is – so relationships, freedom, and purpose.

And the business masterminds and the business side of things, we focus a lot on freedom and on purpose, but it will be nice to have another group that’s about purpose and relationships, and our relationship with the world and society and community and that stuff. So I guess it’s about having that well-balanced growth and progression across the board for the ultimate goal of just increased happiness in life.  So that’s kind of how I’m looking at it.

Sterling: Yeah, that’s going to be exciting.

Jay: Alright with that let’s go ahead and we’ll talk about business now. Let’s dive into the featured segment.

And now the featured segment…

Jay: So the last two episodes we talked about the ideal, the most effective traffic attraction strategy that you should be using in your business. It’s the strategy we’ve used to start just about every business we’ve had, it’s made me 95% of my money online. It’s made probably 80% plus for Sterling in his businesses, and it was that traffic attraction strategy of using what we call magnetic media and then strategically syndicating that out to establish your brand, to reach your market, to build influence, to pull people in and keep them around, and to turn them into long-term customers.

And we’ve had a lot of questions about this particular strategy, and many of them are the same questions that come in over and over again, so we thought it would be good to take an episode and go over the answers to some of those questions, some of those questions or concerns that you might be having as you’re thinking about how to apply this magnetic media strategy to your own business.

So let’s go ahead and dive into the first one, which obviously this has to do with creating content, regularly creating content. And if you haven’t heard the last two episodes, we definitely encourage you to go back so you know exactly what it is we’re talking about here but it requires creating regular content.

So people often say, “Well, I feel like I’m going to run out of content ideas really fast. I’ll start making my podcast or start blogging and then a few weeks down the road will be like okay, I said what there is to say. How can I make sure that I’ll always have fresh content?” And really this is…I think people make a bigger deal out of it than it needs to be because the truth of the matter is, you know a lot more than you know.

In fact you probably forget that you know and take for granted all the little things that you know that other people who are interested in what it is that you do, who want to learn from you, who are trying to find a solution to a problem, who are passionate about the same thing that you are talking about. There’s little things that you know that you do that become habitual, that you’re good at, and that you take for granted just because they’re commonplace and every day for you.

And when you really look at it and break down all the little things that you do, whether it’s all the little steps and things that you know for knitting a really great hat, about choosing the yarn and the different types of needles that you can get, and where to find good patterns, and the technique, and I don’t even know all the things.

But I’m sure if you sat down, all the things that would go into actually knitting a great hat, there’s a lot more to it than you really…because you now, if you’re a great knitter just do it. When you’re watching TV, you pick up the needles and you go and the next thing you know a few days later you’ve got a hat, this might be the twentieth hat that you’ve made.

So when you sit down and think about it, don’t take for granted the little things that you know. Another great way to do this is to go about what I call the 5×5 Method, and what you want to do is sit down, especially if you already have a business or this is something that you’ve coached people on before or that friends have asked you, “Oh, how do you do that?” Think about what are the five questions you get asked all the time?

Or if you can write ten, write down ten. And whether if you have a receptionist who takes those calls at your office, ask him or her what the questions are that come in, or whether it’s you that get asked. Ask what are the five questions you get asked most often, and then write down what are five questions that you wish people would ask you, that they should ask you if they want to know more about whatever this topic is.

And right there, every one of those questions is at least an episode each because really every episode or every blog post, or every video that you create should just go on one main topic, one main point. It doesn’t need to be that long, it doesn’t need to be that complicated. In fact it’s better if it’s not. Also you can also go and see well what’s been popular on other people’s sites?

Or, you can repurpose stuff that you’ve already made. Maybe if you’ve got a business there’s articles you’ve written or presentations that you’ve done and you can take a one hour seminar presentation and retool that and make it three episodes on your podcast. And also don’t be afraid to repeat information over time in different ways because people will come and go in your audience.

People will forget things, sometimes they need to be reminded, they like to hear them more than once and if you just kind of present them in different ways. So all that right there are some of the things that help us to constantly come up with new content. What else would you have to add to that Sterling?

Sterling: Well one more thing on the borrow side of things, you can go to a competitor or even just somebody that’s top of the field at that time and just take the title of one of their blog posts. Don’t even look at what they wrote, take the title and write your own based on that title. That’s something that’s very helpful, and it’s funny because sometimes in the Google alerts I set up things and find out what other people are writing about certain subjects.

And a lot of times they’re very similar to ours strangely enough, and so the borrowing goes on everywhere. So don’t feel…I mean I wouldn’t write the same article but if they say “The Five Ways to Knit a Hit in 30 Minutes,” I’m sure you would have a completely different way. I know I do, I love it when you talk about my hobbies specifically but…

When knitting a hat, you’ll just say the ways that you do it. Now it might be similar, but it’ll be the way you say it and in the way that you want to give it out to your audience. So that’s just one way just looking at the title of somebody else’s blog post, you can even re-work the title a little bit when you do yours. But just starting with that will trigger you if you know the market you’re in, it’s a snap to be able to do just that.

And it actually reminds me really quickly that in the Academy what we should probably do, you’re talking about sometimes just the little things you do every day, we should each do videos of a day in the life of what we do in internet business so people can actually see. Okay, first hour this is how we prioritize things, that would make a great video.

Jay: That’s an excellent, excellent point. Alright, so next one – very common question or concern that comes in. And it takes different forms, but it might sound like, “Well, I don’t like my voice,” or “I don’t like how I look on video,” or “I hate to write.” And definitely things that we can relate to, I mean right now after we’ve been doing this several years, everyone probably thinks well yeah it’s so easy for you guys.

Well we’ve been doing it awhile! And before we started podcasting I was in bands and we would record and so I had to get used to hearing and producing content, so hearing my voice on a recording…and it’s that weird thing where you hear your voice recorded back and it sounds different than it actually does to yourself because we hear ourselves differently.
But the first thing I’d say about this is that first of all pick the medium that works for you. That’s why it’s cool, maybe you are good at writing, you hate how your voice sounds, you don’t want to have to do video, just because you’re very private or whatever the case might be. But maybe writing comes to you easily, so stick with that. So just pick the medium that works for you, and works for your audience, and works for the topic matter that you’re going for.

It doesn’t have to be audio and video and writing, I mean it’s ideal if you do but just start with the one that feels the most comfortable to you. Also remember, people are going to connect with your personality more than if you have perfect grammar, or perfect college essays that you write. In fact, when it comes to blogging, it’s a lot better to just be conversational, to just picture if you’re sitting in a coffee house and a friend is saying, “Hey, you know what, tell me about that hat that you knit. Like how do you do that?”

Imagine you’re having a casual conversation whether you’re recording an audio, whether you’re writing, or whether you’re doing a video, that’s what we always try to picture that when we’re creating our content. It’s not like you have to be the professionally produced Tyra Banks with a makeup artist and everything’s all perfectly scripted out. I mean I think we’ve been trained on how radio and TV should sound, but the truth of the matter is that you don’t have to do that for this to be effective on the internet.

And often it’s better if you don’t, if you’re more like ‘hey we’re just like you,’ that’s how we started out, and it worked great for us. And I’ve seen all kinds of people doing really well, all kinds of people with really different kinds of voices, with different kinds of looks, and with different kinds of hobbies and passions, and different media that they’re using doing really well with it.
So there is a place for you and it is the fact of you being you, and you just having your personality that people are going to connect with. Some people are going to prefer to learn knitting from you versus someone else just because you are who you are, you have the values that you have, you tell the stories that you tell and you have your way of teaching. And some people are just going to connect with that more than with others, so they’ll gravitate towards you.

Sterling: Yeah, there’s a video show that has gotten tons of attention about wine that the particular host grates on me like no tomorrow and the great thing about it is I can not watch it and he still has tons of people. It doesn’t matter if somebody doesn’t like your voice or doesn’t like how you look, or doesn’t like your style. There’s plenty of people that always will and one of the things I was going to mention actually was that I’ve been told professionally that I don’t have a good radio or voiceover voice.

Back when I did the whole Hollywood thing sometimes when I would edit pieces that I was doing, I would have to record the voiceover. So I would take the script just so that there was voice there until we would get the professional guy to come in and twice on two different projects that they professors didn’t even know each other or know that I had done it before, they told me not to do the voiceover, to have someone else do it.

Jay: And now look at you making all this money on podcasting, you showed them!

Sterling: Yeah, exactly! And that’s the thing, it’s funny because when we first talked about doing a podcast, literally that was something that came to my mind was that I had been told that my voice is completely annoying. Now I was trying to read somebody else’s script so maybe that was part of it. I was trying to be…instead of just doing my voice like it is now and I was going, “And then he walked in…” like I was probably doing some sort of like fake…I don’t know.

But anyway, so I’m just trying to make the point that I’ve even been told that by professionals that I shouldn’t speak on radio or on podcast, and that didn’t stop me ever. The other thing, you were talking about pick the medium that works for you, and that’s the thing – if you end up doing the audio and that’s the one you can be most comfortable with even if you’re like ‘oh, I don’t like to do any of them’ or ‘I feel self conscious about it’ – again, one of the ones that’s easiest I guess for me is doing the audio, then having that audio transcribed.

So then that can become a blog post, you can just work with something you’ve already spoken. Just turn that into a blog post, you could also take that audio and actually put pictures over it as you’re speaking – pictures that relate to whatever you’re talking about, and then you could have a video.

I mean there’s lots of ways to figure out how to do this even if you don’t want to be seen, or you don’t want to actually sit there and type out a blog, or vice versa. I have somebody that I’m helping in Salt Lake with a new podcast and he loves to write, but he doesn’t want to just do this – sit there and chit chat about it. And so we’ve got him, he reads the articles and blog posts that he wrote, and then that’s easy for him. He can just read that and that’s his podcast. So there’s so many ways to do this that you never have to be stuck on this particular point.

Jay: Absolutely. Good stuff. Alright, let’s move on to the next question, some people are saying, “Well doesn’t it cost a lot of money to make media all the time?” And we kind of talked about this in the last episode because we had our eight criteria of the ideal traffic attraction strategy and one of them is you can get started without much money.

And then you can progress beyond that if you want. And even at the level of video, which video should be the most…and it is a little more complicated than audio but you’d think well video, it’s going to be super expensive, I’ve got to go get this camcorder, I’ve got to get this nice video editing suite and this, and that, and the other. Even on a video you can get started for about $100-$150 you can go get one of these flip cameras.

Tons of people making their YouTube videos with a little Flip camera that’s super easy to use. You just flip the thing on, talk into it, plug it into your thing through USB and it says “upload this to YouTube” and you go yep, and it’s done! And so that’s on the high end of getting started with video – $150 bucks. And for audio, you can get started for under $50 because when we got started what were you using Sterling?

Sterling: I was using a Logitech headset. And the funny thing is, we used that…well you had a nicer mic I believe because of doing the music stuff or something didn’t you? Is that had you had that?

Jay: Yeah, it was a $100 mic.

Sterling: Yeah, and so I didn’t know if I wanted to spend any money on it yet. And so I used that mic for probably I don’t know 30-40 episodes? Just a little under $50 Logitech, you get at Office Max or something like that. And that’s it, and then we were using the software that was absolutely free, so we did the podcast with just what I already had. I had the headset for playing video games, so I didn’t end up spending anything. But even if I had of, it would have been $40 and that was it!

Jay: You know these days a lot of people have a headset already for their computer and like you said, Office Max – $30 or $40. And even on the upper end, one of the beginner mics if you want something a little bit more nice for recording, about $80 for a USB mic that you can plug into your computer and then just the usual under $10 a month for hosting if you don’t have that already. If you already have hosting for your site, then you’re good to go. So very, very inexpensive to get started with this strategy.

Sterling: Yeah, and then you don’t upgrade until it’s working. Now we have really, really nice mics, but we didn’t get that for the first three years or something.

Jay: Yeah, and you know the setup I use now which I got last year and it took us five or like four years to get to the point where I even upgraded to this was still only like $600, so it’s not like we spent $5,000 to set up a recording studio or anything, and that was after a few years that I decided to upgrade to that.

Sterling: Yeah, and I thought it was so crazy that I’m spending $300 on a mic, but then of course we use it for everything once it gets to that point. But again, three years on a little $40 mic, that’s crazy.

Jay: Yeah. Alright, some people might be wondering, “Well you know what? This is all about promoting my business, or selling my products, but I don’t have a product yet. I don’t have a business yet.” And I’d say perfect, this is how I started every one of my businesses when I didn’t have a product, no one knew who I was, I just had an idea of what I wanted to talk about. I knew I needed to start attracting followers, I needed to start attracting potential customers, I needed to start building my email list, I needed to find out what those people wanted and this was the way I did it.

I created great content that those people just started gravitating to, that’s what I would call a magnetic media; pulled those people in, starting building my list very quickly and I was able to say hey, what is it that you guys want, and that’s how we started Internet Business Mastery as well. So that way that’s how we found out what product to make and you can create your product at the same time because your product might end up being premium versions of your show that you’re recording, your audio show.

Or at the same time that you’re recording your videos you do the 15-minute version and then the 5-minute version is free. So the point being is you’re creating content anyway, a lot of that then can be purposed to become the product. I mean your products end up being content too, so if you’re creating content for your marketing, it very naturally segways into creating content for your products and sometimes even overlaps between the two.

Sterling: Well and an example of this is when we do our interviews. We’ll do an interview for the podcast here and then there’s maybe anywhere from 20-40 more minutes that goes into the Academy. But when we record the actual interview, we actually record an hour of the interview and then we just take the first twenty minutes for the show and the rest goes in the Academy. And then you’re making both at the same time, that’s the two birds with one stone. I love doing those!

Jay: Yeah, because again we’re trying to keep this so that we spend only a couple hours a week to generate our traffic. And that’s kind of…that brings us into the next objection which is, “Well I already have so many things to do in my business, how am I supposed to find time for that?” And the awesome thing is that this is high leverage meaning that not only is it traffic generation or traffic attraction as we like to call it, it’s at the same time list building, and customer loyalty, and product recreation all rolled up into this one strategy that you’re only spending a couple hours a week doing.

So rather than doing ten different things for all those different…I’m doing this list building strategy over here, and I’m doing this marketing strategy over here, and then I’m spending time creating my products and then over here I’m spending time to retain my customers, why not do one thing that does all those things all at the same time because by creating our show, we’re attracting new people, we’re keeping our current customers around over and over again so they become long-term buyers.

So in that way we are retaining those customers, we’re also creating stuff that goes into our Academy at the same time, so it’s very, very efficient for us in that way, it doesn’t just take over our schedules. The other thing that I’d point out that’s really, really important to realize – I mean in the end, ideally…and it’s not going to be this way at first when you start out your business but the ideal – in order to be a business owner, that you own a business that you work on, not in.

That it’s not a job for you, it doesn’t take over your life, that you don’t become that quintessential self-employed person that we laugh about and cry about because all of a sudden you’re working 60-80 hours. I mean it’s a joke that being your own boss is great because you get to set your own hours, you get to choose which 80-hour block in the week you want to work. Because a lot of people start a business and it does take over their lives, but really what it should be is if you set up your business in the right way there’s really only two or three things that you should be spending your time on – only two or three hats that you should be wearing.

And two of those are marketing and strategy, you’re the one that’s going to be the best marketer for your business. You can hire people to help in that process, but you are the one that’s most invested and knows the message the best. And then the other is in creating new products, in creating new content that you sell. And ideally if I did nothing but that in my business I’d be thrilled and I’m happy to say that now Sterling and I, we’re getting to the place where we do spend the majority of our time doing that and it’s growing every day as we add new team members.

But the point I’m trying to make is even if you were in that ideal place, this is still something that you should be doing, creating content and doing the marketing strategy for your business and all in one strategy of magnetic media is allowing you to do that in a very effective and fun, and relatively easy way.

And I guess I would point out that we have a system. I mean we have gotten this to a system of doing this where we do only spend a couple hours – we outline the show, we get it together, we record it, and then it’s handed off and the rest is taken care of. That’s the last we see of it.

Alright, the final question that people ask as well, and this applies to internet business too but it still comes up a lot when we’re talking about this traffic attraction method. People say well, does this only work in business or making money niches? I mean you guys talk about internet marketing and internet business, or maybe somebody who talks about stock investing can make money, or maybe somebody who talks about something else having to do with making money – real estate investing or something like that.

But the truth of the matter is, we know people making money online and with videos and audio and blogging in a huge variety of niches, everything from genealogy and we already mentioned knitting, to wine, to learning languages, to cooking and even people who are talking about natural home birth, and people who are talking about how to eat better and have a better diet.

Sterling: Adoption, and yeah…I mean there are so many areas.

Jay: And it just comes down to that big question that you should be asking anyway when it comes to choosing your niche, choosing the places…well a couple of questions. Are you passionate about it? But then also, does the audience have some kind of irrational passion or some kind of urgent pain that you can solve through your content? And if the answer is yes, then go for it.

So there are some of the most common questions, the most common concerns about this and hopefully that’s helped kind of dispel whatever one or two you’ve been thinking about and we wanted to remove any barriers you might have as you’re thinking about applying this to your own business. And if you have other questions that we haven’t answered, please by all means go back to the blog, comment in the comments section for episode number 96 of Internet Business Mastery and we’ll be happy to answer your questions there in the comments as well. So by all means let us know.

Sterling: Alright, we’ve got one announcement and an email that we wanted to share with you that just came in recently. The email is: “Hi Jay and Sterling, I’ve been dabbling in internet business for about a year. I’m a leading marketing professional in Canada and pretty good on the computer so I thought this would be a natural. I’ve been listening to your podcast over and over for about a month now and it’s all finally clicking – how you teach consistency, small steps every day and so on.

You have the most credible and helpful information out there.” Thank you! “So I’m delighted to take the plunge despite being pretty broke these days and get into the Internet Business Mastery Academy mind set much deeper. Thanks guys, you rock!” – Deb Gray. Thanks Deb! That’s what we’re here for!

Jay: And you know the thing I like about that email is how she says despite being pretty broke these days, because I know a lot chat about economy. There’s a lot of people going through hardship, but in those tough moments it makes you think about Pat who a lot of people are familiar with on the show, one of our biggest success stories through Internet Business Mastery and his whole journey started when he got laid off from his job.

And that’s a moment where I think people are probably feeling the most out of control, insecure like finances are going to be tight, but that’s when his whole journey started and he started taking…I mean look where he is now and so I think that’s it’s awesome and she’s like despite tight money I’m going to take a plunge, I’m going to make this happen. I think that’s awesome. I mean that is the right mindset put in action right there so well done Deb and I think that’s a breakthrough in mindset. It’s a breakthrough in mindset, which is another reason we wanted to share that as a comment and a breakthrough.

Sterling: Well and it also reminded me just of the things people are doing to like basically spend their money on the right things, like we’ve talked about before how when we started internet business man we turned off cable, like go down in cell phone bill, like everything we could do because this was so important.

If you spend a certain amount of time getting this to be from now on, you don’t have to go do that old way. And it reminds me of, we had a request from one of our lifetime members that did a three payback a while ago and he asked us if we could wait a week to charge him his last payment until his unemployment check came.

And at first we were like oh my gosh, he’s on unemployment and he’s using that money, and we were like well, he’s trying to educate himself. Like that certainly beats keeping the cable on like for sure, and we were like absolutely we’ll move it three days until you get that check. I mean that is so awesome when people understand the priority of doing this for your future.

Jay: Yeah a hat tip to that dedication and you know who you are. Alright so final announcement just going back to the traffic attraction stuff, we mentioned this in the last episode as well and that is we have a special video series available right now. It’s free of charge, if you go to TrafficAttractionFormula.com and you can instantly access this video series that’s kind of talking about this whole magnetic media traffic attraction, some of the principles, and strategies, and tools, and tips that go behind that. So we highly recommend you go check that out as well. Again the URL for that is TrafficAttractionFormula.com and it is free of charge.

It’s time for the Internet Business Quick Tip….

Jay: So you know Sterling, we both read a lot of books and I try to read books that are going to have the biggest impact and there’s books that are tips, and tricks, and strategies. I read a lot of non-fiction as I know you do as well whether it’s how to, personal development, business, philosophy, things like that. And it’s always nice to get those things that are enriching, but it’s like every once in a while you pick up a book and it just feels like you are reading the truth of life.

It’s not just like oh here’s this cool new strategy that works, I mean I enjoy those too but when you’re just like reading words and it’s almost like every sentence is like man, this is just like the truth of life being recited to me and The Six Pillars of Self Esteem is one of those books which we mentioned in our Quick Tip recently I think a couple of episodes ago.

But the book I want to recommend in this Quick Tip has been like that for me too and it’s a book called Unique Ability by Dan Sullivan. And Dan Sullivan is the new business coach that we have signed up to be working with, in fact this month we’re going to the first coaching group. It’s every quarter that we go and spend a day with his coaching group and I had the opportunity to learn from him a couple months ago and was just really impressed with the quality of stuff that he teaches.

And so immediately we wanted to pick up this book because one of the things I want to work on more is spending time doing the things that are really my purpose, my passion, and my given talents because I feel like that’s what’s going to bring me more happiness in life and more and more get rid of or outsource or reduce in whatever way the things that are not my strengths. And I’ll let people who do have those strengths, who do have those talents, who do have those passions do those things for me. And that’s what this book is about, how do you identify your unique ability?

It all goes on the premise that we all have those innate talents and unique abilities in us, a lot of times sadly society can squelch those but this is a book with a very specific process of helping you discover what that is for you and then gear your life towards doing that more and more and the ultimate happiness and success that you will find if you do that.

And I think anybody whatever level you’re at, but especially…I know something that comes to mind because a lot of people are thinking about starting an internet business get hung up on what’s my niche going to be? And I think this book will help immensely when it comes to kind of deciphering what is going to….because one of the big criteria for us is passion and definite major purpose.

And earlier in the episode I mentioned how for me happiness is made up of three main things – purpose, freedom, and relationships and this one has been huge both in the purpose category in finding what that is and in the freedom category in making my life more free to pursue my ultimate purpose in life. And anyway, I don’t know if you’ve had a chance, you said you were going to read it as well.  I recommend it to you, have you had a chance to start looking at it at all yet Sterling?

Sterling: I’ve got it front of me. No I haven’t read it yet, that is the plan this week but the interesting thing, we’ve listened to an audio by Dan Sullivan that talked about parts of this and even the habit stuff that we talked about a few episodes ago was based lightly on this stuff. Where do you think the unique ability comes, before finding definite major purpose or after? Because we teach the definite major purpose….

Jay: You know I think it is a key component of definite major purpose and in fact I think it has helped even refine more closely for me what definite major purpose means. So it doesn’t come…I guess I’d say it comes before, it is one of the first steps if not the first one of definite major purpose. And we’ve mentioned that mastermind that we’re starting that’s going to be more towards personal development and life philosophy and things like that and this is the first book that we’re going to be reading together and going through this process together.

I guess I’ll mention that as well, but yeah, I think for me it is the key component of major purpose. So go ahead and check that book out, I believe it’s only available through their company, through their site. It might be listed in Amazon, but I think ultimately he ends up buying from them – StrategicCoach.com is their URL that you can go check out. And under Knowledge Products they’ve got a whole bunch of books and Unique Ability is one of them, so I highly recommend it.

Sterling: Yeah, and we’ll have a link in the show notes as well right to it. Now if you’d like dozens of other resources such as this one, you can find them in the Internet Business Mastery Academy, along with video tutorials showing you exactly how we use them. To get a 30-day no risk trial membership to the Internet Business Mastery Academy, visit freeaudiogift.com. That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business.

You’ve been listening to the iconoclasts of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay. Sterling and Jay invite you to discover one of their most popular audio programs ever – The 3 Pillars of Designing Your Ultimate Internet Lifestyle. Visit freeaudiogift.com now and sign up for the free weekly Internet Business Mastery email newsletter and you’ll get instant access to this life changing audio presentation pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to freeaudiogift.com. Internet Business Mastery – free your mind!