Internet Business Mastery: Business Development and Internet Marketing for the Web 2.0 Age

Brought to you by: FreeAudioGift.com

Sterling: This is Internet Business Mastery, episode 95.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have a desire to break free; you feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business Mastery.com – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business Mastery.com, I’m Sterling….

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business, even if you’re just getting started today. On this episode of Internet Business Mastery, we have part two of the number one most effective traffic strategy. And in the Quick Tip we’re going to share a resource you can use to start your traffic attraction strategy right away.

We’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, you can claim your risk free trial membership to the Internet Business Mastery Academy by going to freeaudiogift.com.

So we just stopped playing a video game long enough to record this, and I know that’s what we’ve been doing for about a week and a half now, but other than that what have you been up to?

Jay: You can admit to people that we play the occasional video game online?

Sterling: We’re like okay, I guess we should go record.

Jay: Oh, too much fun. Well let’s see, so one interesting new thing is the whole…and I guess this is kind of dropping a hint of some things to come but a new course coming around the corner, a new thing from Internet Business Mastery based on what people have been telling us they’ve been wanting the most. And so yesterday as you know I went and recorded some videos and I have to say it went really, really well.

We should be getting the footage later this afternoon for us to check out but it’s always tough, as much as we make media – we record the podcast all the time, we’ve got that down, that’s easy. Even if we do like live speaking or live video or little teaching screencasts, that stuff is easy. It’s when you’ve got to get in front of a camera and give like a very carefully crafted message for a sales perspective that it gets a little tricky because you’re trying to say very specific things in a very certain amount of time.

But this is my first experience with a teleprompter which helped immensely if you’ve got the official good teleprompter right in front of the camera so it looks like you’re still looking at the camera. Like it made life so much easier so I highly recommend anybody who gets to that level of trying to notch things up and do a nice sales type video which a lot of people are starting to get into, the teleprompter is definitely the way to go.

Sterling: Yeah, I was trying to direct a little bit from 800 miles away going okay…in the shows that I worked on for television before, here’s what we would do to psych up the actors. You’ve got to get in this excited mode and some people, especially when they’re doing…I mean they wouldn’t do sales stuff per say, they were just hosting different things.

But they would listen to their favorite music right before, kind of like jump around and get all excited so that when all of a sudden the camera comes on, they’re at a peak so that that shows through in their excitement for what they’re talking about. So yeah, I can’t wait to see it finally. I know we’ve been designing it forever.

Jay: You know what I did is I reenacted in my mind that scene in The Office. If people don’t watch The Office they’re not going to appreciate this so sorry, but assuming for those who have watched The Office that scene, I think it’s like in the second season where Dwight is about to go in for his interview for like his yearly evaluation interview?

And he goes in the stairwell and he turns like on AC/DC and he’s like blasting it on the stereo and he’s like psyching himself up, “I deserve this! I deserve this!” or whatever. So I reenacted that scene in my mind to get me all psyched up for recording video.

Sterling: Like in The Office did somebody catch you? Because that’s the best part! When they catch him and he’s like, “Oops!” after dancing around and kicking and karate chopping and all sorts of crazy stuff.

Jay: Actually I wouldn’t be surprised if a snippet of that did get caught on film, I guess we’ll see if it’s in there in between one of the takes. Maybe he secretly hit the button and captured it for posterity, I don’t know, we’ll see. If it did get caught on camera we’ll have to post a little clip of that.

Sterling: Yeah very good and actually as much as I want to see it right this second, by the time this is audio and people are hearing this, it might be out won’t it? Possibly?

Jay: Right, it’ll be online and in fact later this episode we’ll be letting everybody know where they can go to check that out.

And now, the featured segment…

Jay: Alright, let’s dive into part two, we’ve got people with bated breath so let’s go ahead and dive into this episode of LOST, I mean this episode of Internet Business Mastery. Here we’re trying to be all dramatic and left people hanging last episode but we’re in the middle of talking about the number one traffic attraction method that you can use in your business.

And just to remind everyone we talked about last time how this is the traffic attraction method that’s launched every one of our businesses, it’s made 95% of the money. 95% of the money I’ve made online has been made because of this traffic attraction method. And we started with a list of seven, actually it’s turned into eight items that the ideal traffic attraction method should have and does have.

So just to review quickly the ones that we went over – we went over four last time. Number one is, it should take minimal time to learn and maintain because I know we all have very limited time. Number two, we want high leverage results from it, kind of the 80/20 rule. We get big results for just a minimum input of time and money.

Number three is, we want it to cost as little as possible because again when you’re starting out a business, cash flow is important and you don’t always have a lot of money to spend. And number four, it should still attract quality traffic even though it is low cost and even though it is high leverage and minimal time to get into. We still want to be able to attract quality traffic and for us this method definitely has a strategy. It has attracted very high quality traffic.

So let’s go ahead and continue now with items number five through eight and then we’ll reveal what exactly it is. And again, people are probably trying to guess and they might be going, “Oh well it’s podcasting, of course,” or something like that and actually that’s not the answer but we will get to that shortly.

So number five – number five is that the ideal and the most effective traffic attraction strategy should not be dependent on the flavor of the week. And what we mean by that…and this is something that a lot of people in Internet Marketing and business fall victim to and ourselves included, it happens to us at times. We’ve gotten a lot better at dealing with this but it’s that phenomenon where especially when you’re first getting into internet marketing and maybe subscribe to a bunch of newsletters, you start reading a lot of blogs and every morning you’ve got several new emails in your inbox and a bunch of blogs that you’re checking in with and they’re always saying, “Oh you know, look at this great thing I did with all these awesome results!”

And it may be completely true but one day someone’s saying, “Oh this new service over here is completely awesome,” or “hey this is the thing you’ve got to do to really succeed, it’s really all about Google Adwords in this very specific way,” or “today it’s all about the magic of having the latest cookie tracking on your site to see what people are clicking.” There’s always something new it seems like and you can get very overwhelmed, you can get very confused pinging around between all these things and thinking that if you don’t try to do them all you’re going to miss out on that one thing that’s really going to work for you.

So that leads us to think there’s just a billion things to keep up with in internet business and that could be a really tough feeling of overwhelm and that’s probably the number one thing people are running into that’s holding them back sometimes.

Sterling: Yeah it’s actually interesting for me to remember that when we started this strategy there wasn’t even Twitter or Facebook. Maybe there was Facebook six years ago.

Jay: Actually I don’t think there was.

Sterling: Yeah I don’t think Twitter or Facebook…it’s funny because a lot of the things that are kind of the flavor of the week things that have later become strategies or things that we use, it’s definitely not certainly the first thing we do and it’s funny because we’re talking about this most effective strategy that still outperforms every new thing that has come along that we’ve tried ever since.

And I actually would suggest only doing this strategy right at first especially if you have severely limited time. If you have more than a couple hours a week to work on your internet business then there might be a bit of these other things that you can do, but definitely start with this particular strategy first.

Jay: And we’re definitely not saying that Google Adwords isn’t an effective strategy or Facebook Ads isn’t a good strategy, or Twitter or whatever. There are a lot of great tools out there but yeah I agree, if you come back to this fundamental strategy this is going to give you focus, it’s going to help you not be overwhelmed by all those different tools.

And if you do go and adopt a tool it’s not because you’re just doing Twitter because it seems like everyone else is doing Twitter, or not just doing Twitter because some blog post made it sound super compelling and all of a sudden you’re feeling anxious about ‘oh my gosh, I’ve got to get started on Twitter or else I’m missing out!’ So if you see someone else talking about all these other cool flavor of the week things remember this episode here and come back to this fundamental strategy. And again, we’re going to reveal at the end what we’re talking about exactly here. But it will bring into focus all these different tools and definitely help cut through the overwhelm.

And number six is that it doesn’t require being a salesy salesman or having exceptional copywriting skills. How do you feel personally about copywriting Sterling?

Sterling: I’m actually strangely scared of it because it’s like it seems to be very important and of course we have later hired somebody to do some of the copywriting even though that’s not most of what we do but yeah, it looks like something you can spend your entire life just learning copywriting. And I actually had courses on it and never even jumped in because I was like, I want to have an internet business, I don’t want to be a copywriter.

And to be a really good copywriter like I said, it just seems like you have to dedicate to it and I definitely am not into being a salesman. I’ve tried it a couple of times in my life early on and was like wow this is not me. I definitely like talking about things I’m very passionate about, that kind of thing but being a salesman just sounds like horror to me. How about you?

Jay: Yeah well copywriting it is, it’s really tough. It’s a critical skill and it’s one of those tough things because a budding entrepreneur or small business or a starting out internet marketer, well even if you’re intermediate or advanced for that case, but it’s extremely important. But when you’re starting out either a) you haven’t had the time to put in to really learn it well or the money to go and hire somebody to do it for you really well, so it’s kind of this tough thing and that’s something I notice a lot of.

I ran into it myself a lot once I had a new business, it was like well what am I going to do about copywriting and feeling like I had to be a good salesman and yeah, when you think about being a salesman we think about some of the high pressure things like going to a car lot of a lot of those things come to mind and that’s definitely an experience none of us like and so we don’t want to feel like we’re having to put that on other people as well.

So that’s why we definitely prefer an approach that is more about just being yourself and talking about things that you’re passionate about and offering value in such a way that people more just naturally come towards you because of that passion and affinity they have for you and the value that you have to offer rather than you having to be tricky or slick with your words and things like that.

And I think a lot of people can relate to that, being salesy is not fun. Nobody wants to be a salesman and copywriting’s really hard so what can the starting out person do that doesn’t require them to have to be salesy or exceptional at copywriting skills. And this traffic attraction method definitely fits that really well.

Alright, number seven and this is the one that I thought in the middle of last episode because of something you mentioned with eBay, you were talking about how one of your early businesses was dependent on eBay. You did really well with it was because it was so dependent on the way eBay had their algorithms and the way they ran their terms of service and stuff, you ended up at different times constantly change and keep up with…you would find something that would work right, and I should let you talk about this, but you kept getting slapped down and having to build back up. So maybe talk a bit about that and why it’s important to have a traffic method that is slap proof.

Sterling: Yeah, well anything they make a decision, so if they make a bad management decision, it can destroy your business. I mean one year I lost half my income easily just because of the way they switched things around in how they did their feedback and how they did a bunch of different things. They turned off digital downloads and that killed me, and they didn’t have any good reasons to doing these things.

I mean you’re not in charge of your own business and I really hated that idea. And speaking of slap proof I mean the slap comes from too the Google slap that people talked about before where you could be ranking on the first page of Google and all of a sudden they change their algorithm and you’re not nowhere at all, you’re ten pages in or something.

And actually last week I went to lunch with a friend of mine and he said that he took about several months to get his Adwords campaign just right and then they actually just sent him an email that morning, I mean he was totally crushed seeing that he had to stop doing his ads or they would just turn off his account. And he was asking me, “What should I do now?”

And then of course I started talking about this particular strategy and he said he instantly thought, “Oh it’s going to take a lot of time.” He’s like, “I don’t have a ton of time,” and then of course I talked him through it and broke it down and he was completely excited because then it’s like at least the base of your traffic because we’ll use anything to get traffic if it works.

So it can be Google, it can be all those things right? Like we’ll use Google Adwords, Twitter, all the other stuff, but you want the base of your business to be this strategy because you’re in charge of it. So as Jay said earlier, he saying that 90% of his income and it’s probably 75% or 80% of mine came from just this strategy. Now in the last couple of years it’s probably 95% of my income comes from this strategy but at first it wasn’t quite this because again, I was using eBay but you want the base of the business to be you in charge of it and that’s why this is so important this number seven, you cannot be slapped by doing this strategy.

Jay: Yeah everybody chases after these holy grails of traffic and again I’m not saying Google Adwords isn’t something that you should pursue but the danger is when you’re chasing after…when you say well Google Adwords is the answer and then your whole business is based on that, well what do you if all of a sudden something changes or eBay’s the source or anything, any one particular thing.

And this strategy’s very easy to make broad base, make it diversified in the way that it attracts traffic and the way that it’s delivered and executed so that it helps mitigate that. And it is funny because a lot of times the same thing, I think when I talk to people about this strategy they’re always like, ‘well yeah it’s going to take so much time’ and I can see why that is the initial response.

But I think we all agree it’s like look, traffic is something you have to do for your business and if you’re going to put the time in again, we may as go for high leverage results. A little bit of time, a little bit of money, get big results for marketing so I don’t know why people avoid doing this kind of thing. Maybe just kind of that easy button type of feeling of feeling like well if I just can throw some money at Google Adwords then everything will be okay, but that’s an extremely dangerous thing to base your business upon and yeah the strategy doesn’t have to take a lot of time, that was one of our criteria that we laid out there.

Okay so number seven was that it should be slap proof so that you don’t have to be constantly be worrying about losing your business overnight. Number eight is that it fits all these criteria but it still needs to help you reach your monetary goals meaning some people might go, “Oh okay, well I’m going to go and plaster flyers all over the place,” which in some rare cases might do something for you but I’m always surprised when a few years back when I watched the apprentice and it seemed like the blanket answer for marketing. Any solution for a task was, ‘we’re just going to go hit Times Square and start handing out flyers,’ and it’s like how untargeted can you possibly get?

Sterling: Yeah the shotgun effect from a mile away.

Jay: Yeah, it’s not going to deliver the goals, the monetary goals that they have that they needed to reach to win and that’s the same a lot of times when people go chasing a strategy thinking ‘oh, this is going to be really easy or it seems to make sense’ but in the end you’ve got to ask, is it really going to reach your monetary goals?

So none of this does any good if it doesn’t make the money that you need to make. It needs to be something that will generate sales. And of course the number one thing that we’ve always found that generates sales is influence, establishing influence with your audience, with your target market. And influence comes from developing a relationship of trust with your market over time, with the people that follow and engage with you over time.

You engage with them frequently and that’s where influence comes from and influence can be immediately leveraged into money in the form of when you put that call to action out there, people will click, they will sign up, they will buy, they will take that ultimate action that you want them to take. Alright so that gives you the eight criteria, we’ve laid all these criteria out and people are I’m sure now wondering okay, well what is the big strategy?

Well the name we’ve given this strategy is magnetic media, or more specifically the more strategic syndication of magnetic media. So those of you that were guessing, ‘oh well it’s podcasting’ you guys have been podcasting for a while you had a part of the story but I kept saying well that’s not the answer because if people think that our marketing strategy is all about podcasting and trying to mimic that then they’re definitely going to be missing a piece of the puzzle.

It’s understand the more fundamental base of this strategy that makes it work which is why years ago when podcasters say ‘how do I make money, how do I make money?’ Well I say stop being a podcaster, you need to be a media creator, you need to be a business and podcasting is just one channel, it’s just one way to syndicate that stuff. So let’s walk through the different pieces because those words are very specifically chosen – strategic syndication of magnetic media.

Let’s talk about each of those words because that will lay out a little bit better what it is that we mean here. It’s strategic obviously because it’s high leverage get big results out of a small investment of time and money. You’re not just doing something because everyone else says that you need to do it, you’re not just doing the ‘flavor of the week,’ you’re not just doing Twitter because it seems everyone else is.

It’s about providing a purpose behind the way you deliver value to the world and to your market. And ultimately that’s what we’re trying to do is get whatever it is that you have a value to offer to that idea market so that an exchange can take place and that’s where everyone’s happy and money will be made amply. I mean there’s lots of money to be made out there when you can match that upright. So that’s why we’re saying it’s strategic, it’s high-leverage, it’s focused and it’s specific in the way that you do it and in the way that you syndicate it.

So media, let’s jump down and talk about media. So strategic – let’s jump to the word media because that’s the crux of this whole thing, that’s the core of this whole thing. Before you can get influence, build up influence and relationship with people, before you can engage with them over time you’ve got to get their attention so that they opt in and give you permission to engage with them. And the best way to get the attention of others is by creating value that they just can’t live without.

And one of the best ways that we know to do that is to create incredibly valuable media that you’re market gets in the habit of consuming over and over again and in consuming that media they start to look at you as a trusted advisor, as a trusted source and that influence account builds up over time. And because it takes that time and frequent engagement is it has to happen frequently which is why we produce a show, something that comes out on a regular basis.

So this is offering value through media and the internet is just the perfect way to deliver that because you can get such wide distribution, you can get such targeted distribution and you can do it for cheap, you can do it for next to nothing. Obviously if you go and try to get a show on the radio it takes a lot more resources to do that, if you try and go produce a TV commercial or a radio spot, or an ad for TV, or even a show for TV it takes a lot more money but now these days anybody can get on the internet and create media and strategically syndicate it for very low cost so that’s why the internet is the format or the medium that we’re using to deliver our content through.

Now magnetic because it attracts the traffic like crazy when you syndicate this in the right ways and get it in front of the right people, it’s going to attract traffic like crazy, it’s going to bring people towards you. If there’s something I’ve learned in business, one of the things I’ve learned early, early on is that marketing is a lot more powerful, your business goes a lot more smoothly when people come to you rather you always going after them or chasing them down.
It’s becoming that trusted advisor, that welcome guest rather than that salesly pest or the annoying marketer, it’s becoming that strategically placed person that people comes towards you because when they come towards you there’s no confusion…you don’t have to sit there and twist their arms and convince them. You don’t have to fall into that trap of manipulation, you don’t have to spend as much energy and time, you end up working with the people that you actually love working with.

And that’s true whether it’s for customers or strategic partners, when people come towards you your life is a lot easier so that’s why we call it magnetic media because it’s the attraction of traffic, it’s not driving traffic, it’s not chasing down of prospects, it’s the attraction towards you of those people which to me just makes a lot of sense. It’s a lot easier and a lot more fun if I can say that too. So the last piece is syndication and Sterling, how about you tell us a bit about that?

Sterling: Well the great thing about time with the way that we do our syndication is, so we’ll give you an example of this show right now. Let’s say this show ends us being 45 minutes, so it actually took us 45 minutes of speaking and recording and then it takes about a half hour or so on either end of it. So on the pre-production side of outlining the show and picking the topic and stuff, let’s say it takes about a half an hour. Does it take a half hour or an hour?

And then on the back end it takes about a half hour or so for the post production of getting everything set up to go to the editor and the Virtual Assistants and stuff that handle absolutely everything else. So the time it takes for Jay and I to do a show let’s say is two hours for an episode. Now we don’t put it up on the blog, we don’t edit it, we don’t put it on iTunes or any of that stuff, it actually goes to our team to do that. Now here’s the awesome thing about it, that one piece of content becomes every kind of media.

So here’s what happens, this particular podcast then gets made into a video with just a title card into YouTube, and once we do the video show then obviously then that will be set the same way. Well we’ll do the video and then it will be turned into the podcast as well, just the audio side. But right now it gets turned into a video, the featured segment – the part that we’re speaking right now gets written into an article and explodes into the article marketing world.

So we get all of that, the video, the audio, the articles, all that stuff gets put through all the Digg and social networks, social bookmarking. It goes out to all of those, and the show also gets transcribed so every word we’re saying will get crawled by Google because we put it on the website. So one tiny piece of content goes everywhere and that is like a really main key to keeping this really quick.

Like we’re not writing the articles, we’re just speaking and then somebody goes through and makes it into the article for us. So and for us just sitting here speaking it – so we outline the show, then we speak the show, and then we don’t see anything more about it, we just get all of the benefit in traffic attraction because of one piece of media.

And this is why it doesn’t take long at all because most people think, “Oh, I’ve got to write all this content, I’ve got to write all these articles, blog posts, all that kind of stuff, and it does not have to be that way if that’s not what you like. Now if you like writing, you could do it that way. For instance, one other person that I worked with for a while, his name’s Andrew, he actually was really good at writing blog posts and articles and stuff.

And then I would have him actually record that article into a podcast and then we’d have his V.A. turn that into a video with a bunch of different pictures that would come up based on what he was saying. It’s the whole key, that’s the whole strategic and syndication part of this is being strategic not only with how you use your media, but with your time so it doesn’t have to take a long time. Did I get it all?

Jay: Yeah I think so. I mean so it’s about getting big results at a little bit of effort. And the awesome thing is, not only is this attracting traffic, it’s building relationships with people you’ve already attracted, it’s keeping in touch with them so that they become repeat customers. So they stick around if they’re not ready to buy now, maybe they’re ready to buy later.

And all we’re doing is getting on the microphone, or writing a blog post, or getting in front of a video camera, whatever works best for you, and talking to our friends – you the listener – about the things that we’re the most passionate about in which in this case that’s internet business and entrepreneurship, and lifestyle design, and things that really matter to us and to you. That’s why you’re here listening to this.

So this is fun, it’s relatively easy, it’s low-cost and it’s incredibly effective, and the reason why we start every business out with that strategy is because it has always worked, it will always work and no matter what the flavor of the day is, no matter what channel comes to go whether Facebook and Twitter are big and they’re big channels to put your content through or even if they disappear tomorrow, that’s okay. You’ve got all this content and you start syndicating in whatever channels are most appropriate for you and your audience, and your content.

Sterling: And you bring in the new things into your already designed syndication. So for instance when our show goes up, a Twitter post goes out and the show goes out through Facebook as well through the fan page. So I mean you just incorporate the new flavor of the month let’s say, just incorporate it in and it doesn’t take that time and effort that it would seem to take at all. Believe me, it takes 30 seconds for our V.A. to put out any sort of Twitter post if we want. It’s written for us.

And like through Facebook, it’s automatically – it pulls directly from our blog so we don’t even have to go in and do anything with that. I mean this is an awesome system and this is why you can see it incorporates all sorts of stuff and that’s why it’s the base of the business. This is the core structure of how we gain our traffic.

Jay: Absolutely, so we can obviously talk a lot more about how to actually do this traffic and the bits and pieces of it and we will do that in upcoming episodes but that’s what we wanted to impress upon you was why this is the number one most effective traffic attraction method for your business and absolutely something that you should be doing.

If you’re thinking well it’s going to cost too much money, no you can get started for very, very little money. Whatever microphone you have with free software, typing into blog posts even with a little video camera on your point and click. Digital cameras these days…even if you think man this takes a lot of time, well we’re at the point again where we spend two hours three times a month, and that’s it.

And that drives our whole business, so it’s incredibly, incredibly powerful. And we’ll get into that more in a future episode, but what we wanted to do is let you know that we have started a brand new video series, a brand new video series that is all about this traffic attraction method, this traffic attraction formula for kicking off a business or getting a new spike in traffic for your business, for driving more income, for establishing you as a trusted advisor and brand within your market.

And so we want to invite you right now to go and visit TrafficAttractionFormula.com to get a hold of the video series that we’re putting out there and if you just opt in, then you’ll get the whole…there’s going to be a few videos in that series and we’ll immediately send out those as they’re released. So depending on when you hear this episode, the first video should already be out.

We may be on the second or third but wherever you’re at, if you opt in you can get access to all the videos and watch the series about the Traffic Attraction Formula. So again go to TrafficAttractionFormula.com right now and opt in to get the special series of videos all about this strategy and how you can put it into action for you.

Sterling: And after you opt in, obviously there’s no cost or anything. We’re just showing the videos.

Jay: Absolutely free. That’s right!

Sterling: Okay, we just have one breakthrough this time but it’s a long one so we’re going to tag team this one. But luckily it’s packed with exciting inspiration so here it goes.

“Sterling and Jay, this month SpineCareFitness.com has officially been launched. Spine Care Fitness comes up as first in the iTunes podcast directory for the keyword spine care, spine, and spine care fitness. We are on YouTube, Facebook, and Twitter as well and we’re the top listing in Google for spine care fitness. I began listening to you guys are few months ago, became a lifetime member a few months ago, and I am so excited that I’ve been able to create and launch my website for the first time in my life.

Our Facebook fan page is almost up to 50 fans in just four days. Thank you so much for your training and mentoring. I’ve created an LLC for my business and I am on the path to building my first business. I never would have imagined I would be a business owner without Internet Business Mastery and the Academy, I would not have been able to make any of this happen.”

Alright, take it away.

Jay: Let you catch your breath there!

He continues, “Thank you so much for the commitment to empowering and inspiring entrepreneurs to pursue their dreams and empowering us to reach our goals. I’m committed to achieving financial freedom and living the lifestyle of my dreams. For anyone still on the fence about whether or not to get started on their own internet business, I would tell them to dive in.

With your coaching and step-by-step instructions anything is possible. I’ve said it twice already, but thank you. You guys are awesome.” And that is from David Dubious of SpineCareFitness.com. And I’ve got to say, I love this tagline. It says ‘Back Pain? You can fix it, we’ll show you how,” and the reason I like that tagline is because I think a lot of people think they need to go out and spend a whole lot of money going to the right doctors or chiropractors or this, and that, and the other.

And this tagline seems to imply, it’s like look, we’ll teach you how to take care of it yourself. He could even add in a few things I hear like ’10 minutes a day,’ or something like that. I don’t know what it actually is, but so anyway that’s a great tagline there.

But David, thank you so much for sending that in and sharing that with us. We’re thrilled that we’ve been able to help you so much and get you started with your business and again, he only joined and became a lifetime member just a few weeks ago. So he has been seriously busy getting things done and that’s awesome because it’s that kind of action that will absolutely lead you to success. So well done and definitely keep us in the loop on your continued success.

Sterling: Yeah I actually said a couple of months, but I meant weeks. But thanks David, thanks so much.

It’s time for the Internet Business Quick Tip…

Jay: Alright, we’re going to give you a little Quick Tip here that relates to the magnetic media strategy. Because if you’re itching to go and get something started right now to get your strategic syndication of magnetic media going, then it all starts with having a hub where you post the stuff on your own site.

And the platform that you want to use is a blogging software called WordPress. So this whole strategy starts by having your own web hosting with WordPress installed on it. And WordPress is free and webhosting is definitely relatively cheap, the web hosting that we recommend you can find at InternetBusinessMastery.com/Powweb and that will forward you over to a very inexpensive hosting package.

You can install WordPress on and obviously we don’t have time, but we can talk about that more later what you can do with that but it just makes it really, really easy to post and syndicate your content from there. It’s what we’ve used every time that we’ve launched one of these magnetic media based sites. So check out WordPress.org for the WordPress software and InternetBusinessMastery.com/Powweb to get your hosting.

Sterling: And I actually put out a Tweet not too long ago because I’m putting up a new blog as well as we’re going to be doing some work with our own Internet Business Mastery site and I was asking about what people’s favorite designs and themes and services they were using for blogging and I had a couple of people say that they can spot a WordPress from a mile away so don’t do that.

And I politely answered, “So?” I could promise you that what’s going to keep people coming back is the content. I see some crazy…some of the biggest sites that are drawing huge traffic from their blogs actually look really terrible to me. And I don’t know if they’re using WordPress or not but whatever design thing they did I’m just like going this is insane.

I mean Jay and I were talking about this even last night or so about different designs going, I cannot believe these people do so well. But the reason they’re doing so well is because of the content, so we’re very much about a very simple nice clean theme on top of WordPress and still also with Joomla and all the other different things you can do for content management, still we absolutely recommend WordPress, still.

Now if you’d like dozens of other resources such as this one, you can find them in the Internet Business Mastery Academy, along with video tutorials showing you exactly how we use them. To get a 30-day no risk trial membership to the Internet Business Mastery Academy, visit freeaudiogift.com. That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business.

You’ve been listening to the iconoclasts of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay. Sterling and Jay invite you to discover one of their most popular audio programs ever – The 3 Pillars of Designing Your Ultimate Internet Lifestyle. Visit freeaudiogift.com now and sign up for the free weekly Internet Business Mastery email newsletter and you’ll get instant access to this life changing audio presentation pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to freeaudiogift.com. Internet Business Mastery – free your mind!