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Sterling: This is Internet Business Mastery episode 83.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have the desire to break free, you feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business Mastery – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business Mastery.com, I’m Sterling….

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business even if you’re just getting started today. Now on this episode of Internet Business Mastery, we’re going to talk about how to make 2010 the best year ever. And in the Quick Tip, we’re going to talk about the site we use to find and hire our new technical Virtual Assistants and the site we use to manage all our Virtual Assistants.

Now we’d like to remind you that if you’d like to get a jump start on creating your own profitable internet business using our proven formula, you can claim your risk-free trial membership to the Internet Business Mastery Academy by going to FreeAudioGift.com. So Jay, how’s it been going lately?

Jay: Well as you’ve probably noticed because I’d bounced a few things off of you, it’s been an interesting week. I mean well I just finished up that documentary which was a huge, huge project, totally absorbed a ton of my time, and unfortunately when you get so sunk into a project like that it kind of pushes other things to the side, like you stop exercising as much as you should, just little priorities start falling off because there’s only so much time in the day.

And two or three times a year I’d say that, and after finishing a big project like that, I kind of hit a wall a little bit with my motivation and that’s usually when I kind of notice that it’s happening because some things that I normally enjoy doing all of a sudden I’m kind of like, “Oh, I don’t know if I’m so in the mood to do that.” And then all of a sudden it dawns on me finally, it’s like wait a second, that’s what I supposedly enjoy doing every day, what’s going on here?

So I kind of hit one of those walls in the last week, and that’s the perfect time I’ve learned to take a step back. Well let me say this, what I used to do is I used to then to try to bust through the wall, like I just felt like well I just have to put my head down and work harder, work harder, work harder, and get more done, get more done, get more done. And that just lead to more burnout and usually some more aimless anxiety, and so what I’ve learned to do which I think is more effective over the last year or two is that those are the moments where I have to stop and go okay, let’s reevaluate from the ground floor up.

What am I spending my time on? Is that matching up with my definite major purpose, is it matching up with my fulfillment factors, is it matching up with what I really want in life, am I over committing myself, being too optimistic about how much I can actually get done and I don’t filter out the ideas and the opportunities fast enough. So that’s what I’ve been working on the last week, and it’s not easy and it definitely…it was rough. A couple of times I was just like oh, I don’t want to think about this stuff anymore.

But after kind of plowing through it for several days and talking to a lot of different people – my mastermind, talking to you, talked to my wife, I came up with some good ideas of how to re-negotiate some of the commitments and expectations that I’ve placed on myself and refocus on certain projects and maybe let a few other projects go, thank goodness kind of feeling better which is a great time going into 2010 to feel that kind of focus and optimism about what’s coming up. But it was kind of a hairy week there for the last several days, but it’s nice to come out the other end of it.

And the other thing I’ve learned is that usually the coolest and the best ideas, and the coolest things start happening is when you do plow through those. Well I wouldn’t say plow through those walls, because again it’s about being strategic, not about like putting your head down and plowing through it. It’s sometimes about backing off and being strategic and I guess finding a different wall to climb, finding a different way around it or whatever the case may be. But once you make it around, that’s when usually the really, really cool stuff happens. So that’s what’s been going on.

Sterling: Well and it couldn’t have come at a better time, even though I’m sure it was quite painful to figure out. But here it is at the end of the year, about the time when we especially, but people in general start looking at goals and goal-setting, and this kind of stuff. So yeah, it definitely hit at the time where we were able to talk things through too as far as our business and what was going to happen with all your new changes, which the Internet Business Mastery community will see some of those decisions coming out early in 2010 as well.

And we’ll probably talk a little more about that in the announcements, but yeah for me, it’s been also renegotiating and obviously with the changes that you have coming up, it changed some things for me as well. Yeah, it’s been really exciting to start looking at this stuff again and renegotiate, and that’s actually going to be part of our featured segment is some of the stuff that we do at least once a year, and most certainly you should do before you start an internet business as well.

Jay: Well with that, let’s go ahead and jump into our featured segment about how to have the best year ever in 2010.

And now, the featured segment…

Jay: About this time last year we did an episode and it was titled “How to Have the Best Year Ever in 2009,” and we thought it would be cool to do another episode like that. It was received really well and we were basically just thought through, well what are the things that are on our minds as we’re going into the new year and what are the things that we think are important that you should be considering as well and put them together to discuss on this episode.

Now you might be wondering well, if we had the best year ever in 2009, how are we supposed to have the best year ever in 2010? And I’d say well, there’s no reason why next year can’t be better than the one before and just keep getting better and better every time. So that’s what we’re going for here, so we sat down and jotted out some notes and we’re going to go ahead and talk through these that we have. I guess we have about five specific things here that we want to cover, so we’re going to start out with I believe what the same thing we talked about in the episode a year ago because it’s just that important. It’s something that should be thought about more than every year actually several times throughout the year.

But at the beginning of the year is certainly a good time to look at it, and that is the definite major purpose which is something I know Sterling that you are really big on like talking about quite a bit, so what’s your take on that. What should we be thinking about when it comes to our definite major purpose right now?

Sterling: Well I guess first I’m going to kind of define what that is, sometimes when I tell people about my definite major purpose they want to know exactly what I mean by that and I’d say it represents the central mission to your life right now, and the definite major purpose is the guiding reason for doing everything that you do. And I got it originally from Napoleon Hill, the author of “Think and Grow Rich,” and he says it’s the thing that you desire most in life and I kind of modified it for myself to be the thing that you desire most to do with your life.

It’s a little bit of a distinction difference, and we actually even have a chart that you can get to kind of help you figure out what your definite major purpose is, and you can actually get that at InternetBusinessMastery.com/2010. We’ll have all the stuff from this particular episode will be in there so you can get this and find that. And basically for me, the definite major purpose is how I basically make huge decisions. Once you know what that is and actually that reminds me, I think that I’ll list that at the site too what you and I have as our definite major purpose so people can kind of get an example of it.

So you can go there again, InternetBusinessMastery.com/2010 to kind of get a look at what ours are, you can get the chart to go ahead and find out what your definite major purpose is, and I’ll tell you – the moment I actually did this and made this a part of my life and I actually looked at the definite major purpose many more times than once a year for sure. I’m constantly looking at it with any sort of goal setting because if you know what your purpose is, it makes all your decisions so much easier. You can say, is this decision I’m making take me closer to my purpose or take me away? We’re going to talk about fulfillment as well, is it going to fulfill me or not fulfill me? These are very, very important things that I don’t hear many people talking about, especially in business.

Because if you don’t know what your purpose is and you can have a bunch of different purposes and not know which way to go. Like some people go oh, if you want a business just for money, and I’ll tell you if it was just for the money I don’t think I would have the same level of enthusiasm because you have to know what that means to you, what are you going to do with the money if you get money? What does money actually mean? All these different things that you have to have in your mindset straight, it definitely helps with that to have a definite major purpose.

Jay: Yeah, the day to day of life can definitely hinder us by it causes us to lose focus on those things, and there’s a number of reasons for that. Sometimes it’s because there’s all these different squeaky wheels in our life, people saying oh you should do this, or you should do that, and it makes us become very reactionary, and then we end up just kind of grinding through each day chasing down squeaky wheels, sometimes it’s our own little personal beliefs about ourselves and our life, and things that can take control of us in a very hypnotic manner and we start moving away from actually what we decided was most important for us and that’s just because of tapes that society has programmed in our brains that start playing.

And again, you can be all excited about your internet business, and yeah I want this lifestyle and things, but yeah it can be tough, and all of a sudden your mom or somebody in your family is like, “So, how’s that job coming? Are you saving up for retirement?” and all the traditional things that people say, and I don’t know, I’m probably being kind of esoteric but that’s why we have to concertedly come back and look at okay, well what is that thing that we’re trying to work for? What is that thing that we’re trying to achieve? What are the things that I decide fulfill me most?

And you might all of a sudden read one of those and go yeah, you know what, I hadn’t thought about that for a good few months now because for whatever reason that might be. So regularly reminding yourself and thinking through that, I find incredibly invaluable and it’s a continuous thing, it’s definitely not something that you just do once. So going right along with the definite major purpose is number two is the lifestyle design, which we already kind of started touching upon there.

Sterling: Well I do actually have one more quick thing I want to say about the definite major purpose, and I want to give an example just so people kind of know if you haven’t heard the term, or you’re more of a first time listener, because we talk about the definite major purpose from time to time. I wanted to know of give you an example of how I’m able to make certain decisions, so for instance one I’ve actually got several different things that make up my definite major purpose and one of them is freedom. Freedom is incredibly important to me and I take it to the extreme degrees to which I won’t specifically get into here, but I just wanted to give you an example of a couple of the ideas that are in freedom in my major definite purpose.

And that’s like the freedom to create the exact lifestyle I choose which we’ll get into with the lifestyle design thing here in a minute. That means for me, financial freedom makes that possible. Freedom to live anywhere I want to choose with my family, freedom of making my own schedule, freedom to be and think what I truly want. So there’s a couple of aspects of my definite major purpose, so how do I use that in my regular life? So if freedom is very specifically something that I choose as my purpose, then if somebody comes up with a different business proposal that will make it so that I actually don’t have freedom, well then I can make a very simple decision there.

And this last year in 2009, we made a bunch of decisions based on our definite major purpose and thank goodness we did, especially as we saw how those business plans worked out, it was good we made the decisions we did, and we kept really true to what our purpose is. And that’s one of the ways that it really helps, I mean even just recently we get offers from time to time for different business ideas and we look at it and we compare it to what our fulfillment is and what our definite major purpose is and it usually makes is incredibly clear what the answer should be, and that’s just one of the incredibly important things that a definite major purpose can do for you. Okay, now we can go to lifestyle design.

Jay: Yeah, which goes right hand in hand with what you’re saying, I mean knowing…and that was one of the big things I was contending with over the last week as I kind of implied earlier in the episode is that as I projected myself forward, the things that seem like an awesome idea for now and even in the next year could have been really, really cool and they just seemed like opportunities not to pass up, and how could I let certain things go if I had been working for them for a long time. And it probably sounds like I’m being very vague, but that’s because I’m trying to avoid getting into details that will unfold over the next couple of months as things come in to Internet Business Mastery.

But it’s usually because you’re chasing the money, or because somebody talked a really good game and convinced you oh, you’ve got to be doing this. Think about the last time you read an email that showed up and you’re like oh, this is the latest greatest thing if you’re not doing this, you’re missing out. So somebody talks a good game, or you’re chasing the money or your anxiety is going about whatever it is going back to the squeaky wheel, whatever gets your attention.

And as I evaluated that over the last week and I projected myself forward, I said well what is this really going to look like if I do that in like four years, and it seemed like I was just going to still be working a ton of hours doing the same kinds of things over and over rather than having it kind of evolve into more freedom or evolve into new and more interesting things, or being able to grow into a bigger scale. I mean we want businesses that can grow beyond us and not just be wholly dependent on who we are and our brand because there’s an immediate ceiling on your business.

That meant kind of side stepping and saying okay, well how could the current business ideas I’m working on turn into something more scalable and provide what I would like my life to look like in five years which is not doing the same exact things forty hours a week still, but growing bigger things that spread farther to help more people and maybe even more mainstream in what we teach. So that went back to lifestyle design – what do I want my life to look like not only now, not only in a year, but in four or five years, and even beyond that.

And that’s everything from where you want to be living which is part of when I project forward, I have a very specific idea of where I’d like to be living and what that apartment or house, or if it’s an apartment or condo in New York City, or a house here in Portland, I have specific ideas of what that would look like, how many hours a day you work, and what kinds of other activities besides your business are you involved in. And that was driving some of these hard decisions because the things that seemed the most important now didn’t necessarily match up with what I wanted five years down the road.

Sterling: For sure, and one of the other things that’s really useful of designing your lifestyle before you even start a business is so that you don’t fall into the trap that I fell into. When I started I actually ended up creating a really long daily job for myself, so when I started I actually had an eBay business. It was still information products, but it meant that I had to actually create the products, which included CDs and DVDs, and manuals, and then I also had to ship them and do all the customer service which made it so that at first I ended up working sometimes twelve hour days.

So I basically had an incredibly low paying job, so I went from a really decent job where I worked for someone else with good money and benefits to a brand new start up business with very little money and working just as much if not more hours, and it’s because I didn’t know to design it ahead of time what kind of lifestyle I wanted. So for many months, it was sometimes seven days a week too trying to keep up with it, so it seemed like in some ways I was successful because I had a lot of orders coming in but then I was working so much I had no lifestyle. I had even a lower lifestyle than I had when I was just working a regular job. So it’s one of those things where I wish I had of known this before and I wouldn’t have designed the business the way I had at the time.

I could have skipped a lot of steps and just started with oh, I’ve got a very specific thing I want my business to do, I don’t want it to need me constantly every day, all day. And that’s some of the stuff that we designed now, but it was because of this lifestyle design chart that we’ve created. And again, you can get that at InternetBusinessMastery.com/2010, we’ve got an actually lifestyle design worksheet, it’s got seven or eight questions in there that helps you design it ahead of time again so that you can get the most out of the decisions you make, and you can make those decisions from a really smart place that’s part of your definite major purpose and fulfillment.

Jay: I’m going to go ahead and give a little bit more concrete examples of well because I realize I’m probably sounding really vague here, and that’s because I’m dancing the line between letting the cat out of the bag at some of the things we have planned, and at the same time sounding concrete about these decisions I’ve had to make for myself. But most people listening to this know that we have Internet Business Mastery, and that’s something that we each work around twenty hours a week maintaining that and growing it and that’s done quite well over the last few years, but there’s much bigger things that we would like to have happen with it and some very large ideas that we’ve had come up even recently, and new opportunities.

And at the same time over the last several years even before Internet Business Mastery started, I made that decision to become…I mean the thing that I designed for myself back then was, I’m going to become the foremost expert on podcasting for business and how to use that to drive sales and attract new customers, and in many ways I’ve been able to do that. I’ve written the book, and built up all kinds of relationships and have a site that attracts great traffic, set up certain opportunities along those lines and there’s a number of things I’ve always felt like I still wanted to do with that brand because they’re goals that I set back in like 2005 when I started down that road, down that path.

And so I’ve had it in my mind that whole time that those were still things that had to happen, big membership site in the podcasting vein, and lots of huge things there and it has become clear to me because Internet Business Mastery grew much bigger and faster than we even imagined or thought, I mean it just started kind of as a hobby thing and now all of a sudden maintaining those two brands has become very, very difficult because in the style of business that we teach there’s a certain amount of content creation that you put into it, and things that you do that build up traffic around a certain site and around a certain brand.

And while there are certainly ways to automate, and streamline, and outsource those things and make it very time efficient, doing that for two different brands and reaching the lofty goals that we have for two different brands starts becoming very, very difficult. And so I had to ask some hard questions and even let go of a few of the things that I thought I absolutely had to do still because they were goals that I set in 2005, and that’s why every year these things might change. Circumstances change, and that’s why it’s important to reevaluate these things, and we think we’ve found some creative ways to have my cake and eat it too so to speak.

And we’re going to try some interesting things moving into 2010, so I guess that’s a bit of a teaser. I will stay a little bit vague there still, but when it comes to that podcasting brand…well I still plan to stay visible as a new media expert, it’s going to be in a little bit of a different light and a little different capacity than what I thought I had planned and so focus is a really important thing, and it’s something that a lot of beginners struggle with because they’ve got ten different ideas and maybe it’s because they’re afraid of choosing the one that won’t work out so they figure well if I do ten then I’ll have a greater chance of one of them working out and you just end up dividing your attention way too much and you don’t end up accomplishing anything that way and so it’s good to clean house once in a while on the ideas, and the goals, and the things that you set for yourself and not stay so rigid and attached to things that you’re not willing and able to be fluid and adaptable at the same time as circumstances change.

So I guess I just wanted to be a little more specific there because I did feel like I was being vague in everything I was saying. Now number three is what we like to call fulfillment targets. So tell us a little bit about that.

Sterling: Yeah, fulfillment targets, it’s just a different way of saying goals, because goals has become a word that for some reason there’s just so many different meanings attached to it. And what I was calling fulfillment targets is an objective that will further your definite major purpose and/or something that will bring you more fulfillment in your life. I was trying to be a little more specific with that than just simply a goal that I want – to swim with dolphins. It’s like well what would that do? Is that something that will bring you fulfillment?

I watched a lot of stuff recently again about goal-setting to see if there was anything in there that I missed, or that I needed to remember or whatever. And really in the end, dealing with fulfillment and your happiness is really what all of them should be about, so again why I call them fulfillment targets. And I have an entire blog post and a video on specifically how we go through and do our fulfillment targets, again at InternetBusinessMastery.com/2010, there will a link to that video in there so you can walk through and see how we use our mind maps to make these fulfillment targets really specific rather than saying something like, “I want to make $10,000 a month internet business,” you can have that as the fulfillment target.

But then we do this thing called backwards planning, where you actually plan out as much as you can of that goal ahead of time even if you’re not totally sure how it’s going to work. You still try to map out as much as possible including what kind of knowledge do I need to have this thing happen. And then I’ve got a very specific way to do it in the video, and the cool thing about fulfillment targets and just recently I had the one year anniversary of moving to the beach here in San Diego which had been something I wanted to do for many, many, many years and believe me working at a job in the middle of L.A. before I quit and did this internet business thing, I’d be sitting in my little kind of room cubicle thing that I had working twelve hours a day looking at computer screens all day.

And I just constantly dreamed of being able to live at the beach and having that kind of lifestyle in the sun all the time, and I realized it wasn’t until I made it a part of my fulfillment target that it actually finally happened. And there were very specific steps that had to happen for me to get that, and it also reminded me that literally whenever we’re creating these fulfillment targets, we are absolutely designing the future. It’s such a cool thing, again I’ve got a kind of dramatic side to me, which is why I like the movies and fantasy and imagination stuff. And I really like the idea of being able to create the future, to be exactly what you want it. I realized when I hit my one year anniversary that about a year and a half before I moved to San Diego, it was on my fulfillment target chart, and I had very specific things I was going to do to make that happen.

And then all of a sudden I jump to today and I was actually living it because I made it a very specific target to go after. So that’s why we really want to suggest that you have these targets written down, you watch the video on how to actually make them happen because it’s so important.

Jay: Yeah, and I guess the only thing I’ll add to that is, are you designing the future, are you creating the future, or are you letting the future happen to you?

Sterling: Yeah, are you reacting to the present, that’s it. That’s the other way to do it, react to the present.

Jay: And there’s a lot of things you can do to make that future happen, but as I think back to the past, to the things that have helped me create the present that I’m living and the things that I know will continue to help me create the future that I want, one of the things that consistently been extremely, extremely important is finding the right relationships, and that’s number four.

To have the best year ever in 2010 is make sure that you find and are constantly building and nurturing those kind of relationships not only for the lifestyle that you want, hanging out with the people who are equally aspiring to the same kinds of things that you are, and maybe spending less time with people who are just there to bring you down, being deliberate about who you spend your time with, but also going after those relationships that will be very important for your business.

And that usually comes in three different forms, and you don’t necessarily have to have all three of these, but if you can work all three of these…well, I think at some point you will have to have all three of these in your business. And they may come and go at different points, but number one is to have mentors, somebody that you call ahead and you ask them, “How do I get where you’re at?” And we’ve talked a lot about this in the past and this year was a big year for me in working with a very high end mentor, somebody I spent a lot of money with, and I’m still working with and it has definitely led to great things and I know that it’s going to lead to even greater things.

Even going all the way back to the very beginning, it wasn’t until I found the right mentor that I was actually able to quit my job and put myself in that position of being able to say, “See ya.” The second is to have masterminds, having those people that you get together with regularly whether it’s on the phone, or in person, and discuss your definite major purpose, discuss the lifestyle design, discuss the fulfillment targets, encourage each other in those things, bounce ideas around.

One of the biggest breakthroughs this week in my hitting the wall episode, one of the biggest breakthroughs…I mean all of the biggest breakthroughs came because of talking to the right people, talking to my wife with who I mastermind all the time and I feel very fortune that I can talk deeply about these things, and who wants the best for me.

Sterling: And I’m trying to actually schedule some time masterminding with his wife as well, since she’s so good at it.

Jay: She comes up with all the great ideas.

Sterling: How much would it be to mastermind with her?

Jay: And then it was getting on the phone with Sterling who was a business partner, and in a way we have been each others mastermind for several years now. And also one of the biggest points was in the middle of the week, a mastermind and it turned out most of the people actually weren’t able to make it. We were getting close to the holidays, a lot of people busy and traveling and things, but it was just me and one of our friends, a mutual friend of ours, George Tran who is the original creator and founder of OneShoppingCart.

And he started grilling me with the hard questions, questions that it was hard for me maybe to ask myself. I had asked myself, but then maybe I would kind of skirt away from those questions very quickly because they were difficult to think about, questions that even I mean a lot of times Sterling even asked me those hard questions, but he’s also kind of close to it too because it related to Internet Business Mastery but George was able to just lay into me because he didn’t have the blinders, he was more than arm’s length from the situation, and it led me to really ask a couple hard things and come to the realization and the decision that I am going with now.

And so again, it’s about having the right relationships there. So mentors, masterminds, and the other one I would say is partners. And whether it’s a partnership like what Sterling and I have here in Internet Business Mastery or whether that’s other joint venture partners that you get together and do products with or promotions with now and again, I mean those are going to go a long ways. Even just this morning…I mean this is after we already outlined this episode, but this comes to mind…just this morning I would say a strategic relationships, a strategic partner, somebody that I wasn’t even actively seeking anything from, but somebody that myself and us – Internet Business Mastery – had done a lot for in 2009 and just openly offered help and promotion and different things just because that kind of stuff…without even necessarily looking for reciprocation right away, that stuff does come back and a fabulous phone call happened this morning.

I don’t know where, I got an email and a phone call with potentially just incredible, incredible opportunity and deal in 2010 for both myself and for Internet Business Mastery and again that just comes from having developed a relationship that we developed in 2009, somebody that we took the time to be in the right places to meet, help out whatever way we could, and coming back around again. So finding those relationships – mentors, masterminds, and strategic partners are absolutely going to be critical. You will not achieve your definite major purpose, your lifestyle design, or your fulfillment targets without those relationships in place.

Sterling: Yeah, and actually all of these that we’ve spoken about so far is all what we helped design in the Academy. We’ve specifically even designed the mastermind community so that people could do that within the Internet Business Mastery Academy. I mean this was all…these were so important to our lives that we wanted to make sure that we taught it, and taught all the very specific aspects of it and that’s part of what created the Academy.

Jay: Absolutely, it’s awesome to find the different relationships that form, and I’m always seeing people interact on Twitter and doing little business deals together and I know that they met in the Academy, and you just want to beam when you see that. It’s so great, and I know that it’s not like we can take credit for that per se, but you put people in the right place and they meet each other, and from there – one little spark and bam, five years down the road who knows what those different relationships that spawn out of the Academy might do and whether we’re aware of them or not it’s just great to know that the way that we created that in order to facilitate those relationships which may lead to some of those cool opportunities for the members of the Academy.

But yeah, we definitely designed it with that whole mentorship, and mastermind, and partnering thing in mind because we knew the importance that it had for us and our own development as entrepreneurs.

Alright number five is the final one and I guess in a way kind of ties these together, and that is be consistent. You’re going to arrive at the lifestyle of your choice, you’re going to arrive at your fulfillment factors, and your definite major purpose by just consistently working towards them, and whether you have a ‘9 to 5’ job right now and a family, and are coaching soccer, and all you can afford to do is spend four hours a week on your business, that’s fine. Do that, consistently, four hours a week every week on your business, because that consistency of thinking about it often, not letting it go for a month and then oh, now I’ve got to come back and get up to speed again.

But thinking about it week in and week out, doing a little something every day to move you towards those goals, that’s what’s going to get you there. And it may sound cliché, but that’s it, it’s consistency, it’s going to bat over and over, and over and over again until you hit those home runs. And when you hit a home run you ride that as far as you can, you try to get as many runs in from that one knocking it out of the park as you can, in fact that’s one of the things that George said to me last week. He said, “Look, like you’ve had a couple home runs recently. Why are you going chasing something that could be a single, or a double, or even having to bunt it when you know you’re knocking it out of the park right now. Let’s see how many runs you can get off that one ball out of the park. And you get there by being consistent.” So be consistent.

Sterling: Absolutely, that is absolutely the glue between all of these because being up on what your definite major purpose is and being really consistent on taking actions for that, same with the fulfillment targets, making sure you’ve got your lifestyle design, and your consistently driving towards it. I mean obviously even in masterminds, being consistent about how often you guys meet, how often you take action together, I mean all of this is very, very specific to being consistent. It’s less about…again I’ve used this before, but the Hollywood example is they always talk about the person that just made it completely out of the blue, and Jim Carey was always one I used as an example that he was kind of just completely out of the blue came and became this huge star.

They do that, most of the time it’s completely not true, because Jim Carey had been doing standup and all these things for like ten years it took him to be an overnight success is what he always said. “It took me ten years to be an overnight success!” And I love that, because it was showing they’re just trying to make a story out of it, but really it was his consistency in how much he dealt with comedy, how often he did it, and he just kept doing it over and over again, the very consistent ways of doing it that made him an overnight success, or made those home runs in our example possible was the training.

Jay: Absolutely, eventually the Grand Slam came. And that has multiple meanings, it’s being consistent as far as like frequent and consistent working towards the things, but it also means acting in a consistent manner with the things you’ve written down and deciding what your definite major purpose is, it’s different than acting in consistency with it. And that’s why you’ve got to look at it on a regular basis to go okay, am I acting in consistency with what I decided for myself, because if not, what am I doing here?

So there’s multiple meanings to that consistency, so consistently acting in a consistent manner with your fulfillment targets, your lifestyle design, and your definite major purpose…

Sterling: Consistently….

Jay: There you go, those are the five things – review or define your definite major purpose, go back over your lifestyle design, set some fulfillment targets for 2010. What are some things that you’d really like to achieve, maybe that’s some specific numbers in your business, maybe that’s a new product. In 2008, it was launch our membership site, and that was the big achievement for us in 2008, and that’s led to great things, and in 2009 it was a bunch of strategic partnerships that we put together, it was the platinum group. And when we think back to the things and we’re very happy with what we achieved in 2009 and now in 2010 we have even bigger things, fulfillment targets that we want to reach for, for Internet Business Mastery.

So do that for yourself as well, and number four – make sure you find the right relationships to help you with those. If you’re brand new in your industry, well find out if there’s an A, and a B, and a C list and you’re on the D list, well find out somebody on the C list that you can reach out to and help them in some incredible way and just add value everywhere you go, and eventually those relationships are going to pay off.

Just help out, buy drinks, take people out to steak dinner, whatever you’ve got to do, show up to conferences, build those relationships that will help you get those things that you want, and then number five is be consistent. Consistently work in a consistent manner for those things that you have defined for yourself, and if you follow those five things right there, you will have the best year ever in 2010, and I know we plan on doing that don’t we?

Sterling: Oh absolutely. Oh, you should see what’s coming. Oh you will!

Jay: That’s right. So with that, I guess we’ll move on to the announcements. Alright, before we spill the beans on some of our new developments for 2010 for Internet Business Mastery, wow 2010…it’s not just a new year, it’s a new decade. We’re going into a new decade here. But we wanted to share a breakthrough with you, and then we’re going to hint at some of the things you can look forward to for Internet Business Mastery.

This comment comes in from Dave, he sent this email a little while after signing up for Product Launch Formula and our special deal of the year that we did recently. Once or twice a year, we promote Product Launch Formula and then we have the incredible offer as a bonus, you get lifetime in the Academy, and you get my podcasting course. So it’s a killer deal, and this is what Dave had to say.

He said, “Sitting at my computer, staring at the computer screen, my mouse cursor over the buy button for Product Launch Formula, I was sweating and questioning whether or not this was something I should do. And then I clicked. Feeling the warmth spread through my body, that adrenaline rush of excitement, I realize that I’m committed to making my life the way that I want it. I’m committed to creating something passionately, and I realize that at that moment I was willing to try hard enough to fail, not try hard enough to have an idea that I never launched, not try hard enough to read all of my course material and stop at the drawing board, but to actually create a business, and launch it, and do the work necessary to fail, the work necessary to learn.” Very good approach, I like that a lot….he continues.

“I’ve been sitting on the fence wondering why I would pay $2,000 for an online course, and then I remembered, I am a full time online student. I’m finishing my bachelors degree at CSU and I pay $2,000 for eight weeks of courses that I can’t even use, but for some reason through social conditioning or something else, I had made the judgment that getting that piece of paper in four years was more valuable than an education that I could use to create the life of my dreams right now, not after I get the interview and climb some corporate ladder, but right now.

Realizing that I am committed and empowered to make my life how I choose to through my own effort, I don’t know about you, but that breakthrough is probably the single greatest difference and contribution to me and my pursuit of excellence in business and in life that I will ever make. I can’t wait to see what’s next, keep the faith everyone and try hard enough to fail, try hard enough to make this experience worth your life.”

Man, that’s good – try hard enough to make this experience worth your life. I got jazzed reading that, that is an incredible email. Thank you Dave for sharing that breakthrough, I was just thrilled to bring that and read that on the show because I have no doubt that Dave, you are going to have the best year ever in 2010 and beyond, because that is the right mindset.

And that’s why we talk so much about mindset because if you put your thoughts in the right place and see things from the right perspective when it comes to your time and your life, and failure and success, and risk and all these other things that are socialized about as he hinted at there, once you switch your mindset just a bit in all those areas, then it does become a lot easier to put in the necessary work and have the face in yourself to actually make it happen.

So thank you for inspiring us Dave, and for sharing your story with everyone.

Sterling: Well and that last thing he said, the try hard enough and make this experience worth your life reminds me something…I can’t remember exactly what it is that you say about when you’re finding your niche, we go through the whole thing in the Academy about the niche finding, and you have this….

Jay: Yeah, you owe it to yourself….to owe it to yourself and all the people out there waiting to get that value and that message that you have.

Sterling: Yeah, you owe it to yourself and the others that are waiting to learn from you, to do this. I mean it’s that same kind of feeling I get when he said that as well, that’s awesome.

Jay: Absolutely. Alright, so 2010 for Internet Business Mastery, we’ve got a number of ideas that we’ve been batting around, one that’s going to be starting right away in January and is kind of along the lines of some of the stuff that you used to do Sterling. How about you tell the audience what we’ve got planned for the show in January?

Sterling: Well we’re actually finally going to have a video show as well as the audio show, and just to top it off even more, we’re going to make it live. So we’re not going to do the show that you’re hearing right now, it will be video as well as audio, and live. So very exciting, we were hoping to actually have it by the first of the year, but as with anything that there’s a lot of production involved, trying to make it so that there’s two of us in different locations with video and being able to edit back and forth between us, it’s a little different than the audio. It’s very easy to do that audio wise, but video wise, we’re putting that together and we’re going to have that come out – it should come out in January or at the latest early February.

We’ll have our live video show, so again, you’ll still get the audio podcast in the same way if that’s how you like to consume the information, but if you want to see us live which unfortunately means we have to shower and dress up a little I guess instead of just waking up….

Jay: That breaks the whole ‘work in your underwear at home and make millions of dollars’ idea doesn’t it?

Sterling: Exactly, I gotta wear pants?! Okay, so anyway…that’s the live show is the first thing. And then beyond that….

Jay: I mean that’s going to be a critical thing…I mean one of the biggest reasons we’re doing that is it helps take something that has worked incredibly well for us, and that is the show – creating content. I mean we’ve built a six-figure income for both of us off of just producing the podcast and driving sales into the Academy. Well now, if we can take that into a lot of other places like YouTube, and all of these other video sharing sites, it’s just going to open us up to even more people that may not be finding us because they don’t go to iTunes looking for podcasts or whatever the case may be.

But we’ll talk a lot more about the where, and the why, and the how of that live video show. I’m sure we’ll talk all about it once we get it all figured out. But we have some very specific reasons for wanting to do that and we think it’s going to be a lot of fun for us, that energy of the live, the interaction of having the audience there, it’s going to be really cool.

So along with that, there’s just a number of things we want to do to make Internet Business Mastery an even bigger and far reaching brand. We’ve done incredibly well, and reached a lot of people with what we have done over the last few years, but how can we just push those boundaries out even further and reach even more people and make our brand bigger and even more mainstream is what we’re thinking about.  So along those lines we’re thinking about books, and even a short film, live events, stuff to get Internet Business Mastery an even more preeminent position.

And one exciting thing, which I kind of hinted at earlier in the episode is bringing kind of an interesting new integration of my own podcasting brand and the things that I’ve had cooking there under the umbrella of Internet Business Mastery, it just makes more strategic sense all the way around, and also it’s just more efficient when it comes to the resources and we’re going to take that idea even further, we’re not going to go into that right now.

But we have some really cool ideas of how to…after my brand’s integrated and what else we can do along those lines in the future. So throughout 2010, there will be a lot of exciting announcements, so definitely stay tuned for that. But yeah, the first one will be the live video show early on the air as soon as we get the rest of the last few tech things, we’re going to go live with that thing. And we’re certainly very, very excited for that and everything else that’s to come.

It’s time for the Internet Business Quick Tip…

Jay: Alright, now the Quick Tip, no the episode is still not over yet. Let’s see how quick we can make this Quick Tip. Alright, so another thing that we’ve been dealing with lately is hiring a new technical Virtual Assistant, a web programmer, a webmaster kind of a guy to help us with all these great things we’ve got moving into 2010. We mentioned a few episodes back that we had to let our last one go, and so that’s been one of the things that we’ve been dealing with.

And our latest choice or tool for all the….right now we’re trying out some new hopefuls I guess for the position, they’re doing some projects for us, and we’ll choose somebody to hire full time. And right now, we are finding those people from a site that was created by a friend of ours by the name of John Jonas who we’ve had on the show before, and mentioned before. And he has a new site called OnlineJobs.ph, and .ph is for the Philippines, and so that is a site where you can go and search resumes and find people with a number of different skills.

Now it does cost to join and get the contact information once you find people that you might want to reach out to and try out or interview, whatever the case might be. And probably one of the ways to get access to OnlineJobs.ph is just to go ahead and join John Jonas’ site. Go to GetReplaceMyself.com which is where we learned how to go through this whole process of hiring and working with Virtual Assistants.

And as a part of your membership to GetReplaceMyself, you get access to OnlineJobs.ph as a free bonus as well. Go check those out – OnlineJobs.ph, or GetReplaceMyself.com, our favorite place to look for Virtual Assistants in the Philippines.

Sterling: Now my Quick Tip quickly will be the service we use to manage all of our V.A.’s. We have a lot of people working within Internet Business Mastery now, and we finally found a great place to go. It’s called GetMyTaskManager.com, you can check it out, and what it is, it’s basically a Group Collaboration software. There are other ones out there that are really popular, and we tried those out, and this one is a lot more and luckily I have some access to the guy who created it, so we’ve been able from time to time to tell him things that could be better and he has his team go in there and work on them.

There’s still a couple of them outstanding that actually reminded me, I’ll have to remind him. But basically you can go ahead and organize projects, collaborate with your team, and everything can be in one place so you’re not working out of email and forgetting what tasks you gave them. It’s an incredible solution, and it’s another one that we suggest within the Academy as well, and we use on a day to day basis. So definitely check that out at GetMyTaskManager.com.

Jay: It’s the only way to roll.

Sterling: Now if you’d like dozens of other resources such as this one, you can find them in the Internet Business Mastery Academy, along with video tutorials showing you exactly how we use them. To get a 30-day no risk trial membership to the Internet Business Mastery Academy, visit FreeAUdioGIft.com. That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business.

You’ve been listening to the Iconiclass of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay! Sterling and Jay invite you to discover one of their most popular audio programs ever, the free builders of designing your ultimate internet lifestyle! Visit freeaudiogift.com now and sign up for the free weekly Internet Business Mastery email newsletter! And you’ll get instant access to the life changing audio presentations, pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to freeaudiogift.com! Internet Business Mastery – free your mind!