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Sterling: This is Internet Business Mastery, episode 80.

In a world where bosses control your life, and thoughts of escape fill your mind. Where inspiration seems dead and cynicism rules the masses. You have a desire to break free, you feel the need to take control. Now, there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business Mastery.com – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business Mastery.com, I’m Sterling…

Jay: And I’m Jay….

Sterling: And as always we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business even if you’re just getting started today.

On this episode of Internet Business Mastery, we have an interview with multi-million dollar product launch master, Jeff Walker.

Jay: Oh yeah.

Sterling: Yeah, finally! It’s been a while, we’ve wanted this for a while. And we’d like to remind you that if you’d like to get a jump start on creating your own profitable internet business using our proven system, you can claim your risk-free trial membership to the Internet Business Mastery Academy by going to FreeAudioGift.com.

Alright Jay, so what’s been going on other than the fact that we finally got this interview?

Jay: Which is very exciting, um, there’s this interesting mindset that’s kind of changed for me over the last couple of years. As I’ve probably mentioned on the podcast before, my wife is in the social work therapy world, loves working one on one with people, really in depth work, help them overcome their anxiety, stress, to have better relationships, social activism, stuff that’s like wow – impacting people’s lives directly.

And I always used to think wow, that’s so great that she’s that kind of person. I just don’t know that I could do that. I’m just this business guy, so then I would feel kind of selfish like man, I’m such a selfish dude. All I do is work on my business, and try to make money.

Sterling: Top of the list.

Jay: And as Internet Business Mastery has grown, I’ve realized wow, this actually really is impacting people’s lives. I mean giving them further freedom, and the money they need to provide for their families, as we’ve heard the success stories come back over the years, I’ve realized that I’m able to have an impact in my own way. What was the point I was going to make with that? Okay, so it’s interesting because doing service and doing good for others is a nice part of life. I think that if you’re too inwardly focused, that it’s hard to find true happiness.

But it’s interesting that society at least taught me or teaches us well, unless I’m like down in the soup kitchen serving out soup to the homeless or something, then I’m just a selfish guy or whatever the case might may. But the truth of the matter is, we all have different strengths, and talents, and interests and passions. And we can all impact the world and people’s lives in different ways. So something I started doing recently…there’s a dance company here in Portland I’m actually doing my documentary about, but I’ve also volunteered to them I said, “Hey let’s sit down and talk about your marketing,” because I know they’re redoing their site and they’re really trying to find out how to get some more attention online.

And they’d like to start connecting with their community better, and I told them they should start a podcast, so I’m helping them through that process. And it’s a lot of fun, obviously I’m not charging them for my services but it’s very cool because I have a very good friend who dances for this company. I think they have a great vision, I love helping out this dance company that has all these passionate dancers working for them, dancing for them.

They’re not making money as dancers yet, but that’s their goal to get to that point and I’d love to make that happen because all those dancers get to dance for a living, that’s what they want to do!

Sterling: Now are you sure this friend isn’t you? I’ve known how bad you’ve wanted to dance since Swan Lake.

Jay: Sterling, all I’ve really wanted to do the whole time is for dance for a living. I have a “friend”…

Sterling: All I want to do is daaaannncce!

Jay: I’ll finally post the documentary…

Sterling: It will be about you…

Jay: Opening scene, Jay busts on the scene wearing his leotard and twirling around the stage. All I’ve really wanted to do…exactly.

But anyway, that’s been fun. And again, it comes back to using what I am good at, the passions and talents that I have to benefit someone else. So I guess I mentioned that not to say hey, look at what I’m doing but just to say it’s like look….hopefully anyone listening doesn’t get down on themselves because they’re like, “Wow, I’m so selfish because I’m [comparing themselves to someone else]… because I don’t go do whatever…rake the neighbors leaves.”

Maybe what you do best is you cook a nice meal for somebody, maybe you’ve got your marketing skills, whatever you’re good at that you can go out there and use to benefit other people as well as your own life. So I don’t know, moral of the story, there you go. That’s something that’s been on my mind.

Sterling: Actually it’s strange that that happened to you at the same time, I’m actually helping a local activist group do similar things. And it’s quite interesting, sometimes because we’re completely immersed in what we do in this marketing stuff and this internet stuff, you start forgetting that the knowledge stuff that you have is not just general knowledge.

Like I sat down with this group just a couple of nights ago and I said, “Alright, who are we trying to reach? Who’s your market?” And they made the absolute fatal mistake that I’ve heard, business owners or anybody that’s trying to reach somebody, they say this, and it’s everyone. It’s the kiss of death. I’m like oh really, so your market is 87 year old Midwest women as well as 23 year old men from New York? It’s like come on!

But like you said, it’s nice to be able to use the skills that you have. Like for us, this is what we do is talk about, and teach, and do marketing. So to be able to take it somewhere where it can have a different impact and use those same skills to help somebody is definitely awesome. It just starts happening that way where I’m like I enjoy talking about it, and if I can also be a part of a cause or something that I’m interested in as well it’s just all the better. It’s just another bonus.

Jay: Absolutely, and the thing is…and here’s the funny thing. I don’t know, maybe it’s just me, but it’s like society teaches us – you’re enjoying doing that? Oh no, then you’re not really…it’s not work if you’re enjoying it. Oh no, no, no, you’re not really helping somebody…you’re not sacrificing or serving. It’s like no, it doesn’t have to be that way. I can do the things I enjoy and help others and impact other people’s lives. And again, maybe that’s something that I learned growing up.

But I think that’s spread a bit across society, it’s like oh, you’re not really giving of yourself and doing good enough if it’s not painful, if you don’t hate it. And I guess that’s one of the big messages that we’re doing with Internet Business Mastery is, no work does not have to be something you hate. Life does not have to be subservient to work, life can be something that you enjoy. You can make a living doing something you enjoy, you can serve others doing something that you enjoy. You can spend your time doing things that you enjoy and specifically designed to be that way.

But not to belabor the point…

Sterling: No, it’s good. It’s nice to also show because as much as I love helping people and making a profit from it as well, it’s also nice to be a part of other things that aren’t just about profit, that’s for sure.

Jay: Yeah, something bigger than yourself so to speak. Anyway, we’ve got an awesome, awesome interview today. Like you said, we’re really excited for this, so this is a portion of an extended interview that we did with Jeff Walker, because obviously when you get an opportunity to sit down with Jeff Walker, you try to get as much as you can out of the guy, and he certainly delivered. So the extended interview will be in the Academy. If you’re listening to this and wondering, what’s this Academy thing and you want to get a risk free trial, you can go to FreeAudioGift.com to check that out, because the full interview will be inside of the Academy for you to listen to.

But we’ve got some good stuff for you right now, so let’s go ahead and dive right into that.

And now the featured segment….

Jay: Hey everyone, welcome to this special edition of Internet Business Mastery. I’m Jay…

Sterling: And I’m Sterling.

Jay: And on the line today we have an awesome guest, somebody I’m thrilled to have on the podcast and for the Academy members. And from the response that we got to yesterday’s email, I mean the massive amount of questions that came in, it sounds like the audience is very excited about our guest today as well. Today’s guest today is Jeff Walker who is somebody that you know I’ve worked with a bit on an event that he did recently and we’ve been big, big fans of his product launch formula that we’ve promoted a couple times.

There’s not many programs like this high end, in fact I think this might be the only high end of that kind of price point program that we have promoted through Internet Business Mastery, and that’s because it’s just that good and we’ve seen the benefits of it in our own stuff – so welcome to the call today Jeff, and thank you for giving us a bit of your time.

Jeff: Well thank you, I’m looking forward to this, this is going to be fun!

Jay: Yes!

Sterling: Alright, great! Well let’s just jump right in and tell us a little bit about how you got started as an internet entrepreneur?

Jeff: Well boy, that’s a long story so I think I’ll try to cut it as short as possible. But this is actually…I got online for the first time in the early 90’s and that was back in the AOL and Prodigy days. And back then I had a passion for the stock market and I was mostly connecting with people about the stock market and having discussions and stuff like that, also I’m a big mountain biker so I was talking to people about bicycling but sort of got the lay of the land online.

At that point, I had no career. I was Mr. Mom, I was staying at home taking care of a young child. And I was actually trying to become a trader, like a stock market trader, but I was trying to figure it out. But then that wasn’t going anywhere because I didn’t have any money at all, and it’s hard to trade the market if you don’t have any money to trade with. So at one point, we really decided that I somehow needed to start making some money. And I looked at it and thought boy, I’ve committed career suicide, I’m staying home with the kid, this is not the way you build a real career. I had been in the business world, I had been in the corporate world but I left that behind. So it was like well what am I going to go? What am I going to do? And I thought I’d go back to school and get a degree, and actually try to get a graduate degree.

So then I look at it and thought, how do I get into business school, because you need a resume to get into business school. I didn’t have any resume whatsoever, so I thought if I start publishing something online like via email, I could just say well I’m a newsletter publisher and it will look good, no one will know if it’s a free newsletter or a paid newsletter. No one will know that I’m sending out via email instead of sending like a real hard copy.

So I started sending out a newsletter, the first one went out to just everyone that I could think of that had an email address. I actually sent it out August 30, 1996, it went out to about nineteen people.

Sterling: Wow.

Jeff: Of those nineteen people, one of those was my wife, one was my father-in-law, one was actually my second email address. That’s how pathetic I was; I still counted it as a subscriber.

Sterling: Nice!

Jeff: So in a few months it started to grow by word of mouth, this was before I end had a website. I didn’t know anything really about creating a website or anything, but it started to grow by word of mouth. And all of a sudden I had a few hundred people, and then I put a website up and I had a few thousand people. And I actually got into the graduate school, but by then my business was starting to go, so I ended up quitting graduate school literally the day I started it. And within a few months I had thousands of people on this list getting stuff for free.

And then I had to figure out how to make some money, I made a few dollars from advertising which is really astounding. I remember the first dollar I made, I couldn’t believe it, people paying to advertise my newsletter. And then I actually said well I’m going to put out a paid newsletter, and that was actually January 1, 1997, and lo and behold I’d never sold a thing in my life before, I’d never been a salesman or anything. But people bought my product, I actually put together this little product launch back then in December of 1996, and opened it January 1, 1997 and got a few thousand dollars in orders just like boom!

My thinking there was boy, if I did this once, I could do it again, and again, and again, and I might get better at it, and that was well over $10 million dollars in sales later…yeah, it did snowball from there and things have gone well. But that was the start of it.

Sterling: Yeah, just a little bit of the snowball there from 19 people to tens of millions. That’s great.

Jeff: I’ll tell you what, that first getting just getting started, sending out that first email was…like it was a huge leap for me to send out this email about the stock market, telling people what I thought about the stock market. I sent it out to nineteen people, and then actually getting the first paid order and I think that first year, all of 1997, I think I made about $10,000 working really hard and working a lot.

But that first sale I made, that very first sale I made, and the first little launch I did where I just did maybe, $1400 or something like that – that was way more impactful than making a million dollars in a day. Also I believe that I could do it, and that was hugely impactful.

Jay: Yeah, I think that’s an awesome point that you make, and it’s about these little milestones and it’s all relative. I’m sure there’s people listening to this going, “Yeah, you know what, I just got my first subscriber to my newsletter and it felt awesome!” Or, “I just sold my first $10 e-book and it felt awesome!” And those are significant and they can be even more significant relatively speaking than the million dollar pay day because of the emotional, mental, and confidence payoff that comes with it. So that’s a great point.

Well these days you’re well known in marketing circles for the Product Launch Formula. You kind of hinted that you’ve done your first product launch back in ’96 that was a little thing that now is a process that’s grown, and has organically become this great system that lots and lots of entrepreneurs have used including ourselves. Maybe tell us a little bit about what is the Product Launch Formula, and where did that idea come from?

Jeff: Well Product Launch Formula is basically this product I created that teaches this process, this product launch process where you use that to roll out a new product, or to re-release a current product. Really you can use it to launch an entire business. And it’s this process where…a lot of times people, they’ll get an idea for a product and work really hard on the product, and work really hard on an e-book, or a membership site, or something like that. And then they get it done, and they get it done and then they get it edited and get it proofread, and now your e-books done, and they think they’re done at that point.

But really that’s just really the start, I mean you haven’t done anything except for created a document until you start selling it. And a lot of times people would get to there, and they would think the race is won, they would put their website up and nothing happened. Now with the Product Launch Formula does is, it gives you a process where you actually roll that product out, and typically what you’re doing is, before you even release it, you’re starting to tell your prospects in the market and the public about it.

You’re giving them hints, and you’re building up this anticipation ahead of the launch and getting people really excited, and creating this conversation in the market about your product so that when you release it there’s a huge influx of sales. Our typical goal is that for an ongoing business (this wouldn’t be for a brand new business, but for an ongoing business) that when they do the launch, in that first week that they will do the kind of sales that they would normally do in an entire year. So it’s like a huge chunk of money out of the market right from the get go.

And of course that gives you massive momentum, it gives you obviously the cash flow, it gives you the positioning. The market all of a sudden knows who you are, generally it attracts partners and affiliates, all kinds of good things happen besides the big dollars, but the big dollars are really, really nice. And in terms of the evolution of where it came from, you’re right. It sort of goes back to that story I just told about starting out and I never have been a sales person.

If you ask me to line up every career in the world and rank them by the odds that I would fit in that career, selling stuff would be like the last one I would have ever picked. I had no comfort in that, I’m a natural introvert, and I had no sales experience, no sales training, never thought about it as a career. And so when I got into this situation where I’m publishing this newsletter, okay not that I’ve got couple thousand people getting my email, my newsletter, I’d like to sell them something, how do I do that?

And I was sort of scared to ask them….it’s like I was scared to ask them for money. And I just didn’t know how to do that. So what I did was I created this process where I romanced them for a couple weeks, and I gave them a lot of great free stuff, and talking about what’s coming, and then by the time we got to the launch day, I didn’t have to give them a big hard pitch. And I just sort of said okay, it’s available now and orders came in.

And ten years ago, or five years ago, or a couple years ago it would have been a very counter-intuitive sales process. Every person who is like an experienced sales person who has been through sales training would be like, “That is the stupidest thing you could ever do in the world what you’re trying to do.” But I think online the online environment is so different, and we’re all in conversations all the time, and we’re in conversations in email and blogs, Twitter, and Facebook, blog comments, webinars. We have all these conversations, people are just used to more of a conversation approach than the hard sell.

And certainly some people do well with hard sells, but for the vast majority of people, this is a more natural organic way to lead people into the sales message. The beautiful thing is you allow it to…not allow to but because of the time you take, and because of the interactivity of the online medium, it becomes this organic conversation where people end up almost asking to buy from you. So I stumbled onto it accidentally, but I ended up sort of ahead of the curve in terms of the way the internet and the market works in terms of selling stuff.

Jay: Absolutely. Yeah I mean it’s a process that has worked incredibly well for us, and has turned into what we teach people to do through content marketing, and podcasting, and blogging, and things like that as well. Instead of proposing on the first date, it’s a courtship with your customers for a little while first is one analogy, or another analogy when it comes to the sucking the money out of the market it’s like the movie release where all this anticipation builds up, and you hear about the movie release from all these different directions and it opens up and they’re going to make that big payday from that first weekend.

I mean in the movie business that’s how it works. Now the great thing with internet business is you can continue to make money off your product after the launch. Sadly a movie has a shelf life, whereas a product does not. But it’s worked incredibly effectively for us as well.

Sterling: One of the things that you mentioned was when you got started, you got started with a couple of things you were passionate about, and we love talking about finding those things that you’re passionate about. And we also like to talk a lot about on Internet Business Mastery, we like to talk about mindset of success, and we wanted to know what you think is the most important thing an internet entrepreneur can do to develop the mindset needed for success?

Jeff: Boy, that’s a great, great question, and sometime let’s do a three day seminar and do nothing but talk about that.

Sterling: Oh yeah. Our entire first course in the Academy is just mindset because of how important it is.

Jeff: Yeah, that’s awesome. In fact, I’d like to see that. I mean I really would, this is something that I get passionate talking about because I have several different internet business that do very, very well, and I am convinced – in fact I’ve proven it to myself that you can take it all away from me, and I could turn around and in just a few months create another massive success. And it’s because of my mindset, and the reality is, once you get the mindset – I mean if you took everything away, the place to start off when you’re starting back over is with mindset.

So a couple of things that I’ll just hit on real quick, first of all – the idea of baby steps, getting one small success under your belt is huge. Because then you can build on that, and the beautiful thing about the internet is, most internet businesses tend to be pretty scalable, and there’s a huge internet out there. So you can figure out how they get one little success and one little area, and one little niche,  of my mindset, and the reality is, once you get the mindset – I mean if you took everything away, the place to start off when you’re starting back over is with mindset.

So a couple of things that I’ll just hit on real quick, first of all – the idea of baby steps, getting one small success under your belt is huge. Because then you can build on that, and the beautiful thing about the internet is, most internet businesses tend to be pretty scalable, and there’s a huge internet out there. So you can figure out how they get one little success and one little area, and one little niche, and you can repeat that and scale it up. And that’s what I’ve done over and over again, the key thing is getting to your first dollar.

I mean don’t like invest years of months and thousands of dollars into getting your business up. Figure out how to get the first dollar of profit, and then it’s your baby step, and then just scale it up from there. So many people come to me with ideas for businesses and they’re like, okay…I’m dead serious, but I had some guy come and he’s like, “Well, I’ve got this great plan for creating the next Google.” And he had no money, no staff, and no experience, but he had yet an idea.

I’m like, you know what? You might be right, you might be able to take on Google and beat them. But the reality is, you’re going to spend hundreds of thousands of dollars and in a couple years chasing that thing down. And for some guy doing it out of their basement, it’s not going to work. Get your first dollar.

And another thing that’s super important, and it might almost sound a little counter-intuitive to getting to the first dollar, but it’s the idea of the deferred gratification. A lot of times in my sales, I’ll leave money on the table. I just rolled out a new product, and we could have sold a lot more product than we sold. We sold a ton, we were well into the seven figures in less than 24 hours. So we sold a ton, a spectacular success, but I could have sold probably 50% more if I had pushed really, really hard, if I pushed my partners really hard, if I had pushed my sales process really hard, if I had left it on the market longer.

But the reality is, I would not be able to service my new clients as well. And with a new product, I want to be able to service my clients very, very well, so I left money on the table. Is that money still going to be there next time around? Defer the gratification, defer those sales to make a great product, a great customer experience, because I know going forward those people will become my army. They’ll go out and tell the world how great I was and how great my product was. And that will build my business long term. The beautiful thing about the internet business for us is our cost structure tends to be very, very low. And so we’re not like the Fortune 500 companies where we’re getting judged by the public on our next quarter’s earnings.

We can afford to take a little longer view because of our cost structure is lower, we generally don’t have bigger staff. So think about your long…don’t just think about your sales tomorrow or next week, think about your sales and how you’re going to build them over time, and how this product and this promotion sets up the next product and the next promotion. And just be thinking at least one product ahead, or two products ahead, or two promotions head.

So deferred gratification is a big one, and then the last one I want to touch on here, and I know I have gone long on this, is opportunity cost. Be aware as you…there’s a lot of different ways to have a business online. And as you start to have some success, you’ll get into what we call deal flow, and a lot of people will start coming to you with ideas, and things that can promote, and it’s like after a little bit of success, a new deal will be coming to you every day, a new promotion, someone wants to partner up.

It becomes an unbelievable deal flow, and you have to understand that even if that deal is just like you sending out an email to your list promoting something, when you start focusing on all these deals, there’s always an opportunity cost even if it’s not costing money out of your pocket, you’re spending your time, your effort, your social capital on a given opportunity. And so is that the right place, is that the right place to spend that capital.

So it’s not just in terms of where you’re spending your money, but where you’re spending your time and your focus, and your relationship capital with your list, and your social capital with your partners, your social capital with your family – I mean don’t try to be working twenty-two hours a day nonstop. So focus on the overall opportunity costs, that’s a little more advanced. That’s like once you start to get more and more deals coming at you, but even if you’re just starting off right now as a beginner with nothing going on and you’re looking at possible six different deals, well if you try to chase all six of them, what’s they saying – a man that chases two rabbits catches none?

And so you have to pick you’re getting ready to get on, and remember that there’s an opportunity cost, there’s a bunch of other horses you’re not getting on. So evaluate carefully which horse you want to get on.

Sterling: Yeah, it’s funny definitely on the level of right now for us, this last year I can’t even believe, when I started five years ago or so, had I known that I would be turning down the opportunities this year that we turned down, I wouldn’t believe it. And it’s just funny how that works and you have to take that time to go look, I only have this much time and our goal is long term, and all that same kind of stuff. It’s just amazing to see what you do start ending up turning down.

Jeff: Right, you know we’re all in an evolution process. I mean I hope everyone on this call is on a process of evolving themselves and evolving their businesses. You know, the lesson I’ve had drilled into me over and over and over from back in ’97 was, you have to think bigger. You have to think bigger. And this was in ’96 after I first started publishing that newsletter, in about two or three months and I had 200 people on my list. And I would just religiously track how many got on my list every day, it was like oh two got on, oh I had a day where four people joined my list and I was like so excited, and then it would be back down to three people.

And then one day I woke up in the morning, and there’s like 150 people that had joined overnight. And I was like, holy cow, how did this happen? So I sent those people individual emails and said, “Hey, I see you joined my list. I was just wondering how you heard about me?” And they wrote back and said, “Well, your website was featured on a PBS Frontline TV show.” And I was like, “What?!” And I didn’t even have a domain name back then, like I had a free domain. It was like my domain was like whatever…isp.com/tildayjaywalker. That was my website address, and I’m like, I was on a TV show on PBS?

And so I went and tracked it down, and PBS had featured some of my stock market charts on their website. So they had a PBS show and the show said go to our website for more charts, and you go there, and they had my charts, and they linked to my site and I’m like okay, I just have to start thinking bigger here. I was thinking I’m just Jeff sitting here stuffed into the baby’s changing room with my computer, but I have to start thinking a little bigger here.

And I literally said that aloud, through the last whatever twelve or thirteen or fourteen years, I keep on saying that to myself, “Jeff, you’ve got to think bigger.” A few months ago, Tony Robbins who’s like one of my heroes, basically they called me up and said, “Hey, Tony wants to interview you about product launches.” And what do I do? I said to myself, “Jeff, you’ve got to think bigger!” But we’re all like that, and what you just said there, we all will get into deal flow and yeah, the deals you turn down now…I remember when it got to a point where okay, if a deal isn’t an easy $50,000 in a few months, I’m not even going to touch it.

That was like 8 years ago, now it’s got to be way than that. And I know these numbers sound crazy, and unattainable and some people are listening and are like okay, he’s on another planet, but that’s the reality. If you will grow your business, you have to pay attention to opportunity costs, and you have to pick the right horses, and your criteria will keep on getting bigger and bigger and bigger, and greater and greater and greater as you go forward. That’s the way it works.

Jay: Awesome. That’s a great story. So let’s shift into some questions that our listeners…like I said, we had lots of emails come in and some really, really good questions. So we’re going to try to get through as many of these as we can. The first question we have comes from Kieran who asks, “What are the top three things that you wish you had known when you got started, that you know now, but you wish you’d known…somebody had pulled you aside and said, ‘Jeff, this is what you need to know?’” Can you think of a couple or at least three things that you wish you’d known?

Jeff: Well let’s see, I think…that’s a good question. Well one of the things is, I didn’t know anything about management, I didn’t know anything about hiring people, I didn’t know anything about delegating. And I think I would have started at least a small staff either, and I’m not saying go out and hire people before you’ve got the money to. But the reality is, even when I was making a healthy six figure income, I’m still sitting there unsubscribing people from my email list. I’m just doing menial stuff I could have hired out very easily. So that’s one thing to think about.

It’s like, what’s the time value, or what’s the value of your time? And it’s generally a lot higher than you think it is. And so, get customer service delegated out, and get some of the basic business function stuff outsourced or whatever, earlier. I would have done that, I definitely would have done that earlier.

I would have gotten out to events, I didn’t start getting out to live events until I’d been in business about five years and I definitely would have done that. If I had known the benefits it was going to bring me, I definitely would have started doing that right from the first year. There’s just getting around other people that are having success and forget the people on stage. You’ll often learn great stuff from people on stage, but just being in a seminar around successful people and making those contacts is off the charts just incredible.

Certainly getting involved in the mastermind groups, I got involved in my first one in ’99, and my business basically doubled in the following year. I got involved in my second one in 2003, and my business basically tripled in the next year. And then I got involved in another one in 2007, and my business grew another four times after that and I think each time it was because of that group. So get involved in a mastermind group – really important.

Jay: Those are some great tips. Awesome, well thanks so much Jeff. I mean that’s just chock full of some great ideas and tips and mindset stuff. I think the listeners are going to pull a lot, I know I pulled a lot out of it. So again, we want to thank you for your time in doing this interview with us today.

Jeff: Oh it was fun, glad to be on with you guys.

Jay: And I want to remind or let everybody know that’s listening to this that we’re actually going to be doing a tele-seminar soon or teleseminar/webinar with Jeff where we’re going to go more in depth specifically on the Product Launch Formula, and answer some more questions about that. So you definitely want to stay tuned for that, make sure you get back to Internet Business Mastery.com and sign up for the newsletter, because that’s where we’ll announce it through the newsletter when that teleseminar/webinar is going to be.

So go back to Internet Business Mastery.com, get on the email list and you’ll be the first to know when we do that in depth seminar with Jeff about Product Launch Formula and how you can put it into action for your own business.

So there you go, that is part of our interview with Jeff Walker, the Product Launch master as you can see. He really knows his stuff, Jeff has been a real mentor to me, to both of us. And we already mentioned it in the interview, but he has definitely impacted our business model over the years.

So we have the full extended interview inside of the Academy if you want to hear the rest of the stuff, the great tips from Jeff. We had an awesome conversation with him, some of the stuff you’ll find in the extended interview – stuff like how to evaluate a niche before you get started, what you need to do to ensure the highest probability of success for a product launch, what the biggest mistake is that he sees made and how to avoid that with your product launches, how to maintain momentum after…like you had a big ole product launch, how do you keep the momentum and the sales going after a product launch?

And talking about is there any big recent changes he’s made in the way he conducts his internet business, and we also talked a little bit about the new FTC guidelines that have come out recently about testimonials and how that’s…because that’s really changing things in marketing, he gives his take on that which is a question I was definitely anxious to ask him because he’s a brilliant copywriter and marketer. So he gave some good insights on that.

So the extended interview, again you can find that in the Academy. If you’re an Academy member, we’ll be posting that and sending an email out about that. If you’re not yet an Academy member, you can claim your risk free trial now by going to FreeAudioGift.com.

Sterling: You know one other thing that I wanted to mention about Jeff Walker is, I think if you’ve listened to the show for a while now you know that we promote almost nobody. We only promote things and talk about things that we actually use, and Jeff is one of the few people that really helped us with our business from the very, very beginning. Our absolutely very first thing that we did with Internet Business Mastery as far as a product was a coaching course, and we used his particular system for launching that coaching course.

And it absolutely helped us fill that course, and so again, that’s why earlier in the show I was saying, finally we get to talk to him because he was definitely one of the first people that we studied how he’s doing his thing. So definitely get in there and check that out.

You’ve been listening to the iconoclasts of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay! Sterling and Jay invite you to discover one of their most popular audio programs ever – The 3 Pillars of Designing Your Ultimate Internet Lifestyle. Visit FreeAudioGift.com now and sign up for the free weekly Internet Business Mastery email newsletter, and you’ll get instant access to this life changing audio presentation pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to FreeAudioGift.com. Internet Business Mastery – free your mind!