Internet Business Mastery: Business Development and Internet Marketing for the Web 2.0 Age

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In a world where bosses control your life, and thoughts of escape fill your mind. Where inspiration seems dead and cynicism rules the masses. You have a desire to break free, you feel the need to take control. Now, there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business Mastery.com – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business Mastery.com, I’m Sterling…

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business even if you’re just getting started today.

On this episode of Internet Business Mastery, we have an internet success business story with Billy Sticker, creator of the Instant Influencer program about how to write and publish a book in three weeks.

And we’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, you can claim your risk free trial membership to the Internet Business Mastery Academy by going to FreeAudioGift.com.

So how are things going for you Jay? What’s been going on?

Jay: Well I don’t know, should I tell everybody this is our second take of this….oops, too late, I guess I just said it.

Sterling: Too late! Somebody forgot to record.

Jay: Yep, these things happen. Anyway….yeah, but the story I wanted to tell everybody, I mean this is a pretty cool story. We’ve talked about outsourcing, and value of your time, and doing those things that fulfill you most, doing those things that really lead most to your goals. I mean we only have so much time to go around in a day, right?

And so being very precise about how you want to spend your time, and how much your time is worth to you. So I recently went on a trip down to San Diego where you’re at, was speaking at a conference, and as I mentioned on the show recently, we just decided to stay in Portland for another year because there’s things we still want to get done here. So I thought well if we’re staying for another year, let’s move into kind of our ideal apartment in an ideal neighborhood.

So we just got a place in the Pearl district here in Portland, and the move was taking place over the weekend that I was going to be gone, and I just knew there was no way I wanted to be packing any boxes. I’d be going insane if I had to think about all the logistics of moving and stuff. So the awesome thing is that I left last week, I think like what on Thursday, Pasty picks me up at one apartment, and when I left that apartment it was completely intact. You wouldn’t even know we were about to move, and when I came back and got in the taxi at the airport and gave them a completely different address for our brand new place and showed up here and everything’s moved in.

I mean we still have boxes and stuff to unpack now, but that’s pretty darn cool to take a trip and come back and the move is all done for you and it only cost like a few hundred dollars. And so when I weigh the sanity that I’ve saved and the time that it saved, and the energy – I mean I was at a conference selling stuff, speaking, expanding my brand, getting my brand out there, sold some of my products and so the money I made at the conference more than pays for the moving….

Sterling: The trip and the move….

Jay: The trip and the move, it’s all more than paid for by the money I made at the conference, so it’s very cool. There’s an example of outsourcing your life. We talk about outsourcing your business but how about outsourcing bits of your life as well…lots of things I’d rather be doing than moving, that’s for sure.

Oh, and while I was at the conference, I was on a marketing panel and one of the people on the marketing panel was the editor at large for the Huffington Post which is the number one blog in the world, they’re kind of like an online newspaper, but they’re also the number one rated blog – huge amount of traffic, huge amount of people that go there and it started as a political blog, but now they have lots of different segments and things.

And so after we finished this panel about talking how to blog and podcast, and marketing with blogging and podcasting, the editor that was sitting next to me turned to me and said, “Hey would you like to write some stuff for the Huffington Post sometime?” And of course I said, “Well, I’ll have to talk to my people, see if I have any openings…”

Sterling: Uh, yeah.

Jay: But I thought that was pretty awesome, I mean obviously that’s worth the trip right there because the amount of exposure and branding, and traffic and things that come from writing articles for the number one blog in the world is a pretty big deal, so that was an exciting development in my life. So that’s kind of what I’ve been up to. So I know you took a trip recently, what was that all about?

Sterling: Well actually I went back to Salt Lake for another big time mastermind group, this time I was in a group where there was the head of a record label, and also one of the contestants from the first Donald Trump Apprentice. She was really cool and she was showing some of the stuff that she’s up to, and there’s a lot of cool people – gosh I think there’s twenty of us total or eighteen in total.

And just a big two-day mastermind group, and one of the interesting things about it is, we get together three or four times a year and with this particular group, the person running the group has to be an expert on the marketing and the systems for Disneyland and Disney World, and how they do everything from their marketing to once you get into the park, all the different systems they have into place to make you have a great time, make you buy, all that kind of stuff.

So one of the times we get together this year is going to be at Disney World where he’s going to walk around and teach us all about how they do their entire system, and we’re even going to meet with their engineers and their marketing people and stuff, and they’re going to explain to us how everything from even when you walk into the park and there’s the smell of popcorn, or you get to this street and there’s this smell, I mean even the smells are there to make you have certain feelings and feel happy.

It’s pretty interesting stuff, but he was telling us that that’s one of the things that we’re going to do, but then that weekend I actually brought my kids back here to San Diego and we went to Disneyland. Now here’s the downside of being an internet business internet marketing person is, it’s really hard to turn it off. So here I am in Disneyland going, “Ooh, that’s why they’re doing that! That’s how they do that!” I’m trying to have a good time, have fun with my kids, and constantly have to turn my mind off and go, “Stop understanding why they’re doing that!” Yes, I do want to go buy that and I know why, and I’m still going to go buy it.

So that was a really fun time, and we even went to the Disney hotel, I wanted the whole experience, the really big experience where they don’t have to worry about anything, we’re right there, we don’t have to go to some other hotel and figure out parking – any of that. And we got to see how they treat people, and it’s really interesting. They really treat people well. I usually have customer service horror stories and had nothing there, there was nothing that really aggravated me like normal. So that’s really good. So yeah, I had a great time there as well.

Jay: I can just imagine your ten year old daughter’s like, “Yep Dad, I don’t think Mickey really wants to escape the ‘9 to 5,’ he looks pretty happy.”

Sterling: Look at how they market that! They’re like, “Dad! We just want to go to Toontown!”

Jay: That’s awesome. Well I guess the other thing to mention is that this is one of our special interview episodes that we’ve started doing. We used to do the couple episodes a month, but now we’re doing an extra episode where we interview somebody in the Internet Business Mastery community, and today is one of those episodes.

And the format is just a little bit different because the interviews tend to go a little bit longer, we don’t do the announcements at the end or the Quick Tip at the end, we just allow for the full interview because we usually get some really good stuff when we talk to these people. So you won’t have that in this episode, but next episode we’ll be back to the normal format again or just the usual that you’ve come to expect.

With that, I guess let’s go ahead and dive into this episode’s interview….

And now the featured segment….

Jay: Alright on the line we’ve got Billy Sticker who’s been a listener of Internet Business Mastery for quite some time. We’ve interacted with him in the forums and online in various places, he’s been a member of the Academy as well and been doing some very cool things in the chiropractic market – became recognized as an expert in marketing there. I’m going to let him tell you a little bit more about that, and then his latest thing which we also want to talk to him about is his Instant Influencer, which is all about how to write a book and write one quickly in order to become authority in your market through that vehicle as well.

So thank you very much Billy for joining us for this interview today.

Billy: Absolutely, thanks for having me.

Jay: So let’s go ahead and start out and have you just talk a little bit about how you got started in internet marketing and what brought you to the whole kind of information marketing type business.

Billy: Sure, well I first got into sales years ago, it was well over ten years ago and wanting to be better with buying the books, and reading the books, and the audio programs. And this was before podcasting, and I was just always listening to something, reading something, and was doing great at sales. But I really enjoyed marketing, just the psychology, the human nature. And so that was just one of the areas that just always really interested me.

I was into the rare coins and precious metal industry for about ten years, and in doing this still reading the marketing books and all of this. One day I was just ready for something different, and come to find out there was a local chiropractor who had a couple of different offices, wanted somebody to just come in and take all the marketing.

Well I do not have a college degree, I’ve got some ministry backgrounds, some seminary classes and things like that, but no actual college. Well I knew if I was going to get this job, I needed to do something. So what I did was I put together about an eleven to thirteen page marketing plan basically with my resume and brought to him.

He interviewed me several different times and it was about the second or third time I want you to know, he said, “Everybody else I’ve interviewed, they’ve all had degrees.” And I said, “Well, I totally understand.” He said, “But I just don’t feel that any of them can do what you can do.” He said, “Nobody’s presented anything like you have.” He said, “I feel like I can take this plan that you’ve laid out for me and not even hire you and help grow my practices.”

And I said, “Well I didn’t really think of that one through,” and he said, “No, but you’ve got the job.” So I go to work and we really start doing well, the numbers start growing, he’s pleased, everything’s going well, and then I stumble across Internet Business Mastery. And every time I go to the gym, I don’t like going to the gym without listening to something, that’s my excuse for not mowing the yard. I don’t want to get out there and mow the yard because I don’t have anything to listen to.

So I just really, when I found ya’lls podcast, I think at the time I don’t know, it’s been about a year and a half ago, I forget what episode you guys were on, but there was probably thirty or forty episodes. I went back and listened to them a couple of different times, I think a total of about three times all the way through. And it meant something different every time because I decided I wanted to take what I know about chiropractic marketing, this is obviously working, and I’m going to do a podcast, a website.

So I started Chiropractic Marketing University, I got the podcast going, I got the blog going, and every time I listen through all the podcasts, I was at a different place in the business. At first I was getting a website going, then I was working on the podcast. And so every time I would listen to them again, I learned something else, something else would jump out because I was at a different place. That’s really how everything kind of got started, I eventually took the marketing plan that I had prepared that had helped me land the job.

And I thought, you know what? I’m going to turn this into a program, an informational program for chiropractors. And I did, I recorded everything, I had everything transcribed, and started off like a lot of people, just kind of put it out there on eBay just to see what it may sell for for just to test it. And the first kit sold for $67.00 dollars, which was more than I thought it would go for, so I thought well this is cool.

So I put together a package and then started selling them. I sold them for about $50.00, did a lot of those, and then I decided I wanted to take this and turn it into a book. I was able to turn it into a book really, really quickly and got it listed on Amazon. That got me more notoriety in the industry, I got noticed by some trade journals, they asked if I could write some articles for them which helped position me even more as an authority and an expert in that field.

Sterling: Oh great, I hadn’t heard people testing…not many people know to test like that on eBay, that’s awesome that you thought to do that. Now one question we wanted to ask is just to let everybody know, what are some of the ways that you’re making money online right now?

Billy: Uh, right now…well one through consulting, which I don’t even know if you would necessarily consider that online, it’s people who have found me online that I do some one-on-one consulting with. But right now the main way is through a course called Instant Influencer that actually shows somebody how to…if you’ve ever wanted to write a book, whether you just want to write a book to write a book or to help position yourself as an expert in your industry, in your niche – I’ve put together a program, it’s a series of videos, audios, manuals – that will show you how to write a book, have it listed on Amazon. You could do it within three weeks, right now that course right there has been doing very, very well, that’s how I make the majority of what I do online is from that.

Jay: Wow, three weeks, that’s quite the solution to something I know a lot of people want to do, which is write a book. So, we’re definitely going to have to ask you a little bit more about that.

Sterling: That’s some fast typing!

Jay: That’s some fast something! Maybe you’ve discovered how to just think the book and write it out on the screen. So who’s your primary target market with the Instant Influencer program?

Billy: Well, what’s been great with that is I think like what you guys were talking about, a lot of people want to write a book, but because my niche, and I’m known in the chiropractic arena, it’s just been as of now just been focused in that niche. And there’s been some people who have found out about it through different ways, they’ve picked up the course that aren’t necessarily in the chiropractic field, but that’s been the main place right there.

But really any small business, I mentioned a while ago that anybody that wants to write a book, I think this is good for even if it’s a grandparent that just wants to tell their story, this is all about self-publishing. If you want to go the traditional route through publishing, I mean there’s obviously some things in the course I think that will help you, but my thing is – let’s take the chiropractor for example. How does he set himself apart from the chiropractor down the street?

How does he become an authority? He’s a doctor, but so is the guy down the street, so what can he do different? And I think that this is a way that he can establish himself as an authority. Wouldn’t you like to be the one if you’re going to go to a doctor, you’re just going to go to any doctor or the one who wrote the book on this?

Sterling: Oh yeah, that adds great credibility for sure.

Jay: Yeah.

Billy: One of the things we did is, I got with the local minor league hockey team that we had, and we were able to work out basically a joint venture with those guys to where we would be their chiropractor. We treated all the players and we got a bunch of free advertising through them, and then we also got to tell everybody that we’re their chiropractors.

And that was just one of the things that kind of set us apart because all the hockey players go to this guy, they must be pretty good. I think sometimes it’s the same thing with a book, if you’re the authority, it just gives you that much more credibility. And in the chiropractic arena, one of the things that they want to do is not necessarily just get the new patients, they want to get referrals, and then they want what’s just the patient retention. And the way that you’re going to get a patient to stay with chiropractic longer is through patient education.

And that’s another way they can use the book to help educate the patient, who’s going to stick to their treatment plan and just receive more benefits from it. So that’s been one of the main niches that I’ve been focusing in on, but really there’s so many different niches, I could go to one at a time. I want to focus on attorneys, I think that’s a niche that will be good, dentists, veterinarians, I mean we could sit here and list off tons of different places.

People who want to be public speakers, they all want a book. And one of the things that I teach is really how you can do this, and it’s really a glorified business card. Because one of the things I’ve found is a way to get your books printed for…as a matter of fact, I wrote a book called Profit Practice 2.0. It’s a marketing guide for chiropractic office, it cost me $2.22 to get that book printed, it sells for $39.00 and I can order one book at a time. I don’t have to order 1,000 books to get my cost basis that low.

And that right there is worth the course, because if you’ve ever looked into self publishing a book, you’ve got to come up with quite a bit of money out of pocket whether you’re going to go with a print on demand, a POD publishing company where you don’t have to buy 1,000 books, you can buy one or two at a time. They typically have a setup fee – $900-$1,500 setup fee, and then for each book…let’s say if it’s a 200 page book, it’s probably going to cost you $6-$7 a book to have it printed.

Or you can go through a self publishing company that’s really just a big printer and get 1,000-2,000 books and get your cost down, but then you have to store them somewhere, you’ve got to pay to ship them, and you still have to come out of pocket several thousand dollars to get your cost down that low. Well I was able to find a company that I’ve teamed up with that will actually do print on demand and still get your books down around $2-$3 a book.

And you only have to order one or two at a time, well that’s a great business card. Instead of selling your book…and I’m not all about…it’s going to be very difficult for you to sell your book and make a lot of money. I think you should use your book to set yourself up as an authority in that field, so you get some books printed and you send them off for free. Write a little note in there, send them off to get speaking engagements, to be able to write some articles for trade journals, it’s a fancy business card.

Sterling: Yeah, this is very interesting because I’m now in the position where I’m literally one of the only ones of my friends that hasn’t published a book yet. So I’ll be able to do it myself and just be able to print one up and go, “See? There it is!” and then start giving it out as my business card like you said.

Now I wanted to back up a little bit about the niche stuff that you were talking about. Now a lot of people have a hard time with the step of choosing their niche. How did you go about choosing your niche of teaching people about writing their own book?

Billy: As far as the writing a book, that was pretty easy for me. I mentioned earlier I didn’t go to college, but I am hands down a student. Anybody that ever comes over to our house, one of the first things they say is, “Oh my goodness!” Because we have bookcases everywhere. My wife and I have been married going on fourteen years, and we have a lot of date nights, and our date nights are typically dinner, a movie, and a bookstore, not necessarily in that order, but a lot of times we’ll spend more money at the bookstore than we do on dinner and the movies.

We read an awful lot, I study a lot. Here’s my mindset, if there’s something you want to learn, there’s information out there for you to learn it. Just go learn it, there’s no excuses not to. So I just love books, and let me back up a little bit more if I can. When I first got into sales, we were also in ministry. My wife and I were in youth ministry for just over ten years, and I was still in sales and I would read these books and take notes on all these different success principles – well I knew a lot of them were backed up scripturally.

So I would go through and find these scriptures and stuff, and on Wednesday nights I would teach the teenagers these self-help success principles. But then I would back them up with scripture and stuff. Well, we started having kids, and I started thinking you know, there’s just really a handful of key principles that anybody can use to become successful. And I’m not necessarily talking about financially, just to achieve something.

Mother Teresa was very successful at what she did, she wasn’t very wealthy, but she was very successful. So these were some principles that I thought you know, my wife and I sat down and we started talking, I was like – how can we package these key principles in a way that we could teach the kids, so when they’re older and they have to make tough decisions, these principles – it’s just part of who they are. And so we listed out these principles and we set them to the ABC’s, just A-G. And we printed them up on some kid print type font, I framed them.

And my oldest child (we have three kids, I’ve got a son that’s 11, a daughter who’s almost 8, and then another son that’s 3 1/2.), but the oldest one at the time he was about 4 or 5. So we printed these up, put them on his wall and started working with him on them. And he learned them really quick, and then he could even tell you what they meant and it was just really neat to see it work in his life.

And all of a sudden I thought, you know what? I should write a book about this! And I had the title – The ABC’s of Raising a Leader, and that is what first got me wanting to write a book. Well, I did everything the hard way, it took a long time. As a matter of fact, it’s been almost six years, I still haven’t published the book yet, and here I am talking about how you can do one in three weeks.

Well the other book I did, I did in three weeks, it was all about the content. But I learned so much doing the other book on….oh my goodness, this is time consuming! But my heart is books, I love the fact that one…I was thinking about this – Sterling, Jay, both of you – if your grandfather would have written a book, wouldn’t you read it?

Sterling: If he recorded it, I’d love it! I’m definitely an audio book guy. No, I’m like you, I have just tons of books. I now have a queue of maybe ten books I’m trying to read, so I’m trying to get everybody to record things now as well as write the book. But yeah, absolutely – one of my great grandfathers created the television, I’d love to hear about his life. So I would absolutely read that!

Billy: One of my things, it wasn’t even about writing the ABC leader book, it wasn’t about trying to sell a bunch of copies or anything, it was something that I wanted to be able to leave to my kids, to my grandkids. I have no idea what’s going to happen to me over the next fifty years, but if I could have this book, then it could be something that I could leave a legacy for my grandchildren, and my great grandchildren, and hopefully still be able to speak into their lives. So that was a big part of wanting to write a book in the first place.

Sterling: Well and I’ll tell you that the great thing about your story of picking your niche is, what you decided on is very much what we’re about with Internet Business Mastery, finding a passion and making that your business. So I absolutely love that story, and that’s very much what we teach in the Academy too is starting with that passion and then finding out if you can make an entire business plan around that.

Jay: That brings up an interesting point that I’m hearing in your story is that…you were talking about how you focused a lot of the chiropractic field, so you do marketing, consulting, but it’s been largely with chiropractors. You’ve got this instant influence or product, but at first you’re telling us earlier before the interview that at first you focused on selling this product to chiropractors.

Well I guess you mentioned here in the interview as well, and some people might listen and go, “Wow, that’s niching down so much,” like you didn’t just choose writing a book for your niche, but at first you targeted a very specific niche within the niche of let me show chiropractors how to write a book. Now I’m sure your program applies to any niche, and like you said you can now take it to other niches, but tell us a little bit more about that process, did you worry about – oh, that’s too niched down, or why did you go with that approach of you know what? I’m just going to focus on this one market at first and see how it goes with them, and then we can branch out from there.

Billy: Well first off, let’s go back a little bit. Me getting into the whole chiropractic niche was just because it was something I knew, and I thought you know what? Obviously this is working well with the marketing for chiropractors, so that got me into the chiropractic niche. And then I had this other passion, which is way greater than the chiropractor market, is just writing a book.

I mean I would love to be able to just help as many people as possible share their story, or use this program to write a book that’s going to grow their business and further whatever it is their dreams and desires are. I just love that! I think everybody has at least one book in them, and in doing all this – chiropractic is an unbelievable industry.

Some people love it, some people question it, let me tell you – me being there, I’ve seen some unbelievable stories. Now I’m not just sitting here trying to promote…I don’t get anything out of promoting chiropractic, but I’ve seen some incredible stories of just people really having their lives changed, people that were really having a hard time walking starting getting adjustments, and then they can walk again, just really neat stuff.

But chiropractors, most of them are very passionate about their field, and they have something they want to say about it. It’s not just a job for them. For most of them, for the good ones, it’s something they’re passionate about. And so I knew that they would want, and most of them probably want to write a book about it, but also they’re in business. If they can use it in a way to market their practice, to get referrals, to keep patients coming, that it would just go hand in hand.

Jay: Yeah, they stand to make money from it.

Billy: Exactly. When I went through and was developing the course, I made sure that I just didn’t do it for chiropractors. Now I use a lot of examples throughout the course about that niche, but I made sure…I’m not a dumb cookie. I made sure to go ahead and develop the course where it would be available to be marketed to different niches.

Sterling: Very, very nice. You know, as you know with the Academy and with the show here, we like to talk a lot about mindset, so we want to know what fears you’ve faced along the way of starting your business and how did you overcome them?

Billy: Who am I? I think that’s a big one. Really, who am I to say that I’m an expert? Who am I to say that I’m not? I forget what book it was in, I’m trying to remember the name of the book, but there’s one book that I read, a guy made the comment, “You know what? You go out there and say you’re an expert until somebody says you’re not.” I think if you know more about a certain topic than somebody else, then you’re an expert.

I think that was kind of a big one is feeling like, do I really have a story? Is this stuff any good? But it is, when you start putting that out there, and you start getting some feedback, and some testimonials and some fruit from your labor, then it really helps building your confidence. That was one.

Two was the financial aspect of it, I promised my wife when I started this that I would bootstrap everything. That’s one of the great things about the way you guys teach is, it’s not about hey, it’s going to take $1,000 or $5,000, or even $500 to start this business. It doesn’t, you spend $5 or $6 bucks a month for hosting, you get your WordPress site up, you go and buy some recording, a USB mic to do your podcast. I mean really you spend $9 or whatever for the year for your domain name, and there you go. There’s your platform for your business.

Sterling: Yeah, most people don’t understand how cheap it is, it’s amazing.

Billy: Oh absolutely, you can start this business for $20, and then just what I did is, as I started selling some product, developing; I would sell these programs, kind of like Sterling, what you used to do. Once the programs would sell on eBay, well then I would produce the programs, and get them sent out.

And I was going back and forth to the little mailbox, etc. That wasn’t the name, but I forget the name of the company down here that I was using, but I was in there every couple of days sending out these packages. And one, this is another reason I decided to go ahead and turn that into a book – my cost for printing these manuals and these CDs, it was getting to be expensive. It was like $8-$9 for me to print all this stuff up. I was like there’s got to be a cheaper way, I was like oh my goodness, I could turn this into a book and get it printed for $2!

And it builds more credibility; that was another one, the financial mindset is, do I have the finances to be able to do this if I’m telling my wife that we’re not going to use any of our normal budgeted income for me to do this. So that was an obstacle that I think that some people may have, they just don’t have the finances or the resources.

Sterling: Well I think I actually think both of those are huge, huge things because number one – we talk about both of those of course extensively in the Academy, because obviously people are worried about how much is this going to cost me to start a business. And I’ve talked about as well on the show and in the Academy about how I started looking at doing actual brick and mortar businesses before I did the internet business thing.

And sometimes it was an investment of $100,000 right up front, and like the lowest one I found was for like $30,000, and I was like – when I started the internet business again, it was under a couple hundred dollars and what I built from that is far more than even the $30,000 one. What they said I was going to return in the first five years isn’t even as much as I make in a year with something I started with under $200 too.

And the expert thing, yeah, that’s another really big one. It wasn’t until we both, Jay and I, we were like we’re an expert because we know more. And how did we know more? Well we learned about it, and did it. That was it! And no magic wand, nobody came over and gave us a certificate and said you’re now an expert, and we talk a lot about this because of those being some really huge fears.

Billy: Well even Napoleon Hill talks about in his book, Think and Grow Rich, he wasn’t the expert. He went out and interviewed all the experts, and so sometimes…and I think even with you guys, you just got started and that’s one of the things that I really related to with you guys is you all were doing well, but I still felt like I kind of connected with you guys just listening. You didn’t know who I was, but just your story – you were real and you shared your struggles on the podcast. We recorded…this is our third take on this podcast, we recorded it twice before and the recordings are gone. So you guys are real, and I think a lot of people think that everybody else is polished, or they’re perfect, or “I need to wait until I’m better and then start doing it.”

No, just get out there and start. Sterling, just what you were saying a while ago about following your passion, my passion was not chiropractic marketing. That’s just where I was at, and I knew I wanted to get started in internet marketing and that was the avenue I took to get out there. But I think in doing that, you go through one door of opportunity that you see, and then it opens up a different door. And you just kind of follow your heart and your passion, where your mindset is, and then you go to something different.

And I am so much more passionate about this than I am just chiropractic marketing. Those are two big ones though – am I good enough, and then the finances. And here’s another one, just getting distracted. I think it’s really easy to know you want to do something, but remember that you have House DVR’s from last night and you really want to watch that episode because the guy’s at work were talking about it today.

And so you sit down….

Sterling: And it was really good by the way….

Billy: It was really good last night, I was pretty impressed. But you know, you sit down and you just don’t take any action. And one of the things that I try to do is first off, plan out…it’s kind of the whole GTD (getting things done) thing. To go out and work on this project, what are my next five steps I need to do? If I’m going to get up right now and go do something, what is that action going to be? And you’re just going to kind of write these things out, and then everyday do something that’s going to get you closer to that.

And it would just make me feel better if it was just registering a domain name. I can sit down with pride knowing I did a little bit of something that day. But just have something that you know you need to do next that’s going to get you a little bit closer and a little bit closer. And my wife was saying the other day, “You know, I’m really proud of all you’ve done.” I was like, “Really, well thanks, but okay…if you’re going to pat my back, pat some more and tell me why you’re patting it. I like this stuff.”

And she’s like, “I’ve just seen that you have worked hard, and we’re seeing all the fruits of it now.” And she said, “I remember seeing you sit there with a laptop typing away and typing away,” and she’s thinking I’m on Facebook or something, but no, I’m writing a blog post or whatever it is. And it’s just working and getting something done is bringing you closer to your goal every single day.

Jay: Great advice. So you were just talking how your wife mentioned, “Hey, we’re starting to see the fruits of your labors,” what are some of the ways of having an internet business and doing this style of business has impacted your life?

Billy: One of our things is, we really want to be able to travel more. And right now our kids are in school, but we’ve already been planning and looking at the curriculum. One of our desires is to be able to, you know what? We’re not going to move next door to you Jason, but let’s go to Portland, or let’s go stay somewhere. We still want to have our home here, our main home here, but we want to be able to go somewhere for three or four months and take the kids with us, but home school them.

This goes back to the 4-Hour Workweek, developing a business with your desired lifestyle in mind. And so in doing all this, it’s totally been set up to help us reach that goal, and we went on a cruise here a few weeks ago, and it’s just one of the pieces of it is being able to travel and do more things. And then one of the things that I like about, especially with you guys, I mentioned to my son earlier about doing the interview for the podcast for you guys.

My son knew exactly, I just said, “Hey Jason and Sterling want me to do an interview for the podcast.” I didn’t have to explain to him who you guys were, he was like, “Oh cool.” He knows because he listens to it when we’re going to school or when I’m taking him here or there.

Sterling: That’s awesome.

Billy: Yeah, it’s that kind of stuff.

Jay: Very cool.

Sterling: Alright, so we want to give a couple of really nice tips to the people, so what are your two top tips for somebody who wants to start an internet business?

Billy: Find your heart, what is it that you really would like to share with somebody? I forget…this was another one of the many books I’ve read. I heard somebody say one time, if you were to write a letter. You were dying tonight, and you had one letter to write to the rest of your family, or what is it that you want to tell them or teach them? What is it that you are that passionate about? What would that be?

That may not be the way to find your niche, but that’s going to be the big one because you’ve got to find the niche – something you’re really passionate about. And sometimes like with me, I wasn’t unbelievably passionate about that, so what’s the second thing – what is it that you’re really good at? And start off there to really get it going and then kind of like we talked a while ago, let that lead you to something you’re more passionate about, but just start.

Find something, pick a niche, pick a passion, and get started. Register the domain name, start mind-mapping some content ideas of what you would share, how you would share, what problem that niche has, how can you help solve that problem? That would be the first one.

And the second one is just surrounding yourself with people that are going to motivate you and keep you on that road to reach your goals. It’s very easy to share your goals and ideas and dreams with people that are just going to, “Oh that’s stupid, yeah nobody can really do that.”

So just be careful on who you share your dreams and stuff with, and just surround yourself with people like you guys, the Academy I think is great because it’s all these people who are like-minded that you can just connect with, that if you’ve got a problem, you throw it out there and they’re going to encourage you and they’re going to help you. They’re going to get answers for you that’s going to help you along that road. So did I say two of them there?

Sterling: Yeah, that was two, that was great. We’re always excited to hear people that have been through the Academy that loved the mastermind communities in there, and get that kind of mastermind fellowship out of it, that’s great.

Jay: And that is a really cool thing about your story, the fact that you did just get started in something that you were good at, you had those connections at the chiropractor market, you were helping with marketing there, and then that did – it led you to a passion that you had. And then something else that’s even more fulfilling for you now as a business, so that’s a great lesson to be learned by listening to your story, so I like that a lot.

Well thanks Billy for taking some time to share with us your wisdom on writing your own book, and I’m sure a lot of people are going to be excited to check that out. And they’ll know where to find you online now, so we’ll be seeing you more through Internet Business Mastery, online in the Academy, and elsewhere. But thank you very much for your time.

Billy: Thank you guys.

You’ve been listening to the iconoclasts of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay! Sterling and Jay invite you to discover one of their most popular audio programs ever – The 3 Pillars of Designing Your Ultimate Internet Lifestyle. Visit FreeAudioGift.com now and sign up for the free weekly Internet Business Mastery email newsletter, and you’ll get instant access to this life changing audio presentation pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to FreeAudioGift.com. Internet Business Mastery – free your mind!