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Sterling: This is Internet Business Mastery, Episode 73.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have a desire to break free, you feel the need to take control. Now – there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business Mastery.com – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at InternetBusinessMastery.com. I’m Sterling….

Jay: And I’m Jay…

Sterling: And we’re here to help you escape the ‘9 to 5,’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business, even if you’re just getting started today.

On this episode of Internet Business Mastery, we have social media marketing magic, an interview with social media master Perry Belcher. Plus in the Quick Tip, one of our favorite content creation tools, and now it’s even available on Mac too. We’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, claim your risk free trial membership to the Internet Business Mastery Academy by going to FreeAudioGift.com.

So how are things Jay?

Jay: Um, they’re going pretty well, how about you?

Sterling: Yeah, they’re going real well.

Jay: I’m excited about today’s interview with Perry, of course we recorded it prior to doing this episode, but it’s just really awesome stuff. It was cool to go down to Austin, TX recently. Perry Belcher and Ryan Deiss both hugely successful internet marketers and internet businessmen, they both live down in Austin. And they were having a….well you know this obviously, let’s fill in the audience.

They had an event all about traffic and conversion which was an incredible event, they kind of pulled the curtain back on their business and literally let us look into some really crazy cool stuff when it comes to how to just drive massive amounts of traffic, and how to convert that traffic into sales.

Sterling: Yeah, that had to be probably the best seminar I’d been to, and it’s funny because we went there to kind of meet and talk about some joint venture type stuff and I was thinking of the seminars being completely secondary. Like, “Oh, if I go in, I do, and if I just go play, I play.” But I’m really glad we actually went to it, because it was awesome.

Jay: Yeah, definitely. After we got the invitation, Perry and Ryan’s JV managers said, “Do you guys want to come down as our guests?” It was kind of like well obviously just based on that it’s like, “Oh yeah, sure we’ll book a trip,” it was like a week before the event. And that’s the kind of thing where you book a trip and you hop down there on an airplane. Because clearly partnerships with Perry Belcher and Ryan Deiss would be very profitable for both of us I think.

But yeah, the event itself turned out to be fabulous in addition to just the opportunity to meet with Perry and their guys and kind of set some things up including this interview and some other exciting things we’ve got coming down the pipe. But I guess the couple lessons there to share are: you’ve got to be ready to act when opportunity hops up.

When an email like that comes in and it would have been easy to think, “Oh, I hate flying, and it’s only a week away, and I’ve got to make plans. And it’s going to cost twice as much to fly there because we’re only a week away,” but when you think about the return on investment of…and they even said, “Hey, we appreciate the fact that you guys were willing to hop on a plane right away and come down and chat with us.”

So that’s one of the big lessons to learn there, and also the fact that Perry and Ryan, if you see them doing something when it comes to conversion and traffic, you definitely want to pay attention because these guys are crazy testers. They test, and tweak, and track, and test, and tweak, and track and figure out what’s working, and that’s the key to building a successful business.

And so the stuff they do most of the time is because they’ve tested the heck out of it, and they know it works. That’s a big lesson to learn as well in this whole internet marketing space.

Sterling: Well and here’s something that actually happened to me a couple of days ago. Recently I started, it’s called body boarding, but some people call it boogie boarding which is basically kind of looks like if you haven’t seen it, a mini surf board, but you just get up on your chest on it and use it to surf the waves. It’s kind of like half surfing I guess, but anyway, I’ve been doing that quite a bit lately and I went out maybe 5:00, and I’m going out and let’s say I’m halfway.

I’m in the water and I’m getting out to where I’m going, and a guy asks me something like, “Are you with Internet Business Mastery?” I’m out in the ocean! And this guy is on a body board as well, and I’m sitting there going, “How can this possibly be? Somebody asking me this?!” And so we end up talking, and he’s a guy that actually did exactly what I did.

He moved to San Diego, he lives like two blocks over from me in the same area right here on the beach, and has a couple of internet businesses. And so we ended up basically surfing together for almost an hour and talking internet business the whole time. And the funny thing is he said, “Oh yeah, I have a mastermind call with this guy named Perry Belcher tomorrow.”

And I thought, oh how funny is that. I was like, “Oh, we just interviewed him!” So how weird is it? I’m in the middle of the ocean it seems like, I’m out at the ocean and there’s no way I can imagine that I would just suddenly meet somebody surfing that is going to not only do internet business but know what Internet Business Mastery is and stuff. But anyway, for a while I was completely stunned, and then I realized that I was wearing my shirt that on the back said, “Thanks to Internet Business Mastery….”

So I was like literally going, how could this be the whole time? But it was really cool to get to know this person and to get to know there was another person like me, a little bit older guy out, and we’re living the dream – making a lifestyle and doing internet business. So it was something I thought I would share with everybody, I just thought it was so cool to do that and meet out while surfing.

Jay: That’s funny, it reminds me of back in the day being in a band, and you’re telling somebody, “Oh yeah, I’m in a band.” And they’re like, “Oh, what’s the name?” And they’re like, “Oh, I’ve never heard of you,” and you say something funny like, “Well we’re huge in Hungary,” or “We’re huge in Japan,” or something. So it’s like now you can say, “Oh yeah, I’ve got this online radio show about business called Internet Business Mastery.

And you say, “Oh we’re huge in the Pacific Ocean.” People in the Pacific Ocean love us….

Sterling: They just love us, people living on the beach (not homeless people), people living on the beach; we’re huge with them.

Jay: Well alright, let’s go ahead and hop in to this interview, because I know it’s a little bit of a longer one, but there’s some good stuff. These interviews, there’s just a lot of good stuff we want to get in there so let’s hop right to it.

And now the featured segment…

Jay: Hi everyone, it’s Jay here on the line from Internet Business Mastery and I’m joined as usual by Sterling. How you doing there Sterling?

Sterling: Hey guys, what’s going on?

Jay: And we’ve got an awesome ‘Grill the Guru’ interview, this is one that we’ve been working on for a while trying to make the schedules match up and stuff. This is a friend and colleague of ours by the name of Perry Belcher. And this is a guy we both had an eye on in the social media stuff he’s been working on for the last year or so because he’s definitely had some interesting things cooking. And Sterling’s had the opportunity to associate with him at some very high end masterminds.

We’re talking a serial entrepreneur here…

Sterling: I was going to say the one thing about Perry when I met him at Yanik’s mastermind is that, I think I’ve told the story about Perry’s success more than anyone else. He’s one of the legends I’ve told many times I think on the podcast as well as in the Academy. So I’m very excited to finally get this chance.

Jay: Yeah, definitely. So we wanted to pull him on the line, because like I said he’s been working on social media stuff and has come out with some content recently that is just really, really good. Stuff that we’ve been digging into and using ourselves and getting some great results. So we’ve got a lot to go over, so we’re just going to go ahead and dive in.

Hey Perry, thanks for joining us on this call and giving us some of your time today.

Perry: Oh, you’re very welcome. By the way I understand that legend stuff just translates to old fart. There are no young legends. I don’t know if I want to go to the legend stature or not.

Sterling: Well I get pretty good at creating legend stories, and you’re definitely one of them, I’m glad I’m finally able to have you on the show.

Perry: Oh, glad to be on.

Sterling: Alright, well first we want to have you introduce yourself and tell us a little bit about how you became an internet entrepreneur. I know you did a lot of business offline, but just let us know.

Perry: Yeah, sure. Well like you said, I’ve been in business for a long time, I’ve never really actually had a job which I hardly ever had a job. I had a few little odd jobs here and there, but I started as an entrepreneur really young and did pretty well. And eventually I got in the candle manufacturing business and was in that business for a while, and decided to sell out.
And just as I got out, internet was becoming popular and that was in about 1997. So that’s been a long freaking time ago, it’s like 108 dog years. So I started actually a non-compete contractor couldn’t sell candles, which was my first intention was to sell candles online which I’m kind of glad I didn’t. Instead I started selling candle making supplies, and I had a little site called Craft Express that eventually become Craftstore.com.

That was my first venture into online sales, and it was like a big Yahoo store, billion product kind of thing. And we shuffled around several million dollars every year for two or three years, I don’t think we ever made a nickel. And we were selling a lot of stuff, we had really tight margins, I had 14,000 different SKUs of product. If you had five sizes of something, that’s five SKUs, so it’s not necessarily 15,000 items, but anyway…it took up a big fat warehouse and we shipped all this stuff. And we’d get damaged packages back, we didn’t know how to do any of that crap, we were as dumb as stumps.

And fortunately I didn’t lose my shirt, but I didn’t make any money. And then I started getting into the little micro websites, building little micro websites, selling individual products, stuff that I would import from China, stuff that I made, some in the craft arena, some in a number of…I had cleaners, printing stuff, I had some health related stuff – I’ll talk about that in a little bit.

And I just had a number of products all over the place, and that was doing pretty good. And I was basically running this big craftstore.com business that was shuffling millions of dollars, but I’m not making any money. And then these little bitty websites is what I was eating from, what I was feeding my family from. And I only had two or three of them, and then I realized one day that the big ecommerce web store model might not be for me, and what if I just had a whole bunch of these little small micro sites?

And that’s basically how I got started, and I would just look for a niche, look for a need, build a microsite. And I had a policy that I wouldn’t do it unless I could build a site in one day. And I built a site in a day and put it up, and over time I put up 128 of those sites and got right at doing 30 million dollars a year. And that’s kind of how I got started, there’s a rest to that story as you well know. But I’ll tell the rest of that story in a little bit, but anyway that’s how I got started in the internet business.

Jay: So clearly you’ve done a lot of stuff online, let’s talk a little bit about what you’re doing right now, what’s working for you right now? What are a few of the examples of the way that you’re making money online right now, or that have worked for you really well in the past? What are the business models that have particularly run well for you?

Perry: You know really like I said before, individual one item…I kind of have a niche market mentality like not necessarily niche market, but I came from retail. So my first big business success was in retail, and I was in a real odd jewelry niche in retail. And I kind of realized that you know, you look at the shoe market, and I asked a guy one time that ran the mall, “Hey, why are there so many freaking shoe stores?” If you ever walk through the mall, there’s like fifty shoe stores.

Why so many shoe stores? He said, “Because they all make money.” If you watch the shoe business, it’s down to – there’s shoe stores for kids, shoe stores for athletic shoes, shoe stores for ladies shoes, shoe stores for work shoes. Now there’s shoe stores for sandals, and people feel like…I really believe when they’re shopping online, the fewer hops they’ve got to go through to get whatever it is they were looking for, the better. And if they feel like you specialize in whatever it is that they came looking for, they’re more likely to buy it from you than they are from this giant website that sells tampons and torpedoes.

They don’t want to buy so much from this big giant freaking retailers that just don’t have any…they want to buy from somebody they feel like knows their problem, understands them, specializes in a particular area. I think that’s been the big driving force behind what I’ve done, and really the thing is I’ve always worked on….you throw a lot of crap against the wall and see what sticks. So a lot of times we’ll do a number of websites knowing full well that 50% of them are not going to make.

We’ll build these little sites, we’ll apply traffic to them, not that they won’t sell anything, but sometimes they’ll sell but they just don’t RLI well enough. The traffic cost versus the cost of sale just don’t work out. And rather than put all my eggs in one basket and fall in love with an idea, I’ll just do a number of ideas and see what has traction, and I think one of the big things that most people miss….I know a lot of people that do that. And I think one of the big things that a lot of people miss with that model is once you’ve found a winner, to maximize that winner.

I call it starving the ponies and feeding the stallions. I really want to maximize those winners, and I think that’s where so many people think they’re smart. They’re like, well we’re going to try ten things, and we know six of them aren’t going to work, or seven of them aren’t going to work. And then we’ll just cut them out, we’ll save the money, and we’ll make money on the three that did work. But they never go back and do step three, which is okay, you have three winning offers; people don’t realize the value of a winning offer.

You could take one thing that really is hot and then you’re just looking for more media, you’re looking for more market. You’ve found out that the product works, and I know so many people that have a winning product, they’ll come up to me and they’ll go, “Hey, I don’t know how much you can help me, I’m already making a lot of money.” So I’ll go, “How are you making money?” And they’ll say, “Well, we’re making $100,000 a month selling this widget.” “Well how do you get your traffic?” “Oh man, just PPC,” and they don’t ever go. Either they don’t realize there’s a whole other universe of traffic a thousand times bigger out there.

Sterling: And it actually reminds me of…we just went a couple of weeks ago in Austin and checked out your traffic seminar and talk about being blown away. It was that same thing, we’re like, “Okay, here’s how we get traffic,” and then we’re like, “look at this whole world out there of traffic that we’ve just let go by!” I mean it’s the same kind of thing.

Perry: It’s just…there’s no sense in going out and finding multiple sources of traffic until you have a winning offer, but a lot of people don’t have the money to go out and do that, and that’s kind of where social media works so well. You can develop an audience and then find out what they want; it’s a great starting place. So what I do now, and what I would have done before are kind of two different things. Fortunately now I have resources, I’ve got money to work with, and sometimes money can make you stupid too. You can get real lazy and stupid when you’ve got the money.

“Oh, you know what? I don’t need to do any research anymore; I know what they want. This is what they’ll do, I’ll just run this ad; it’ll work. I don’t need to split test that.” And when you start talking like that to yourself, you might as well just write checks and throw them out the window of your car, because you’re just throwing away money.

Jay: Well, that’s one of the things that I really like about your style of business is; you’re veraciously testing. Like Sterling mentioned, we were at that seminar a couple week ago, and it’s clearly you’re always just testing all this stuff and testing and a tweak, and a test and tweak and split test, and see what’s working and ride the stallion on the one that’s working. And that’s how a very profitable business is built.

Perry: Yeah, it really is. I mean if you look at Microsoft or somebody like that, I bet you within the Microsoft company, they’ve developed a thousand products in the last ten years, and they sell ten of them. But you really don’t know what those ten are going to be; you don’t have a crystal ball. And the only person that can really tell you is the market, and I’ve gotten good at picking markets. I think if I have one talent that I’m pretty good at, it’s seeing the hole in the market and really figuring out how to create an offer that works with that hole in the market, and you know what? I’m still wrong 60%-70% of the time, I’m still wrong.

Jay: Now see, I want to underscore that because I know a lot of people listening to this, probably one of the top struggles our audience has is with that, because we get a lot of beginners listening to us and they’re like, “Okay, I just have that dream of starting my own internet business,” but the choosing the niche part seems so daunting to them – they’ve got to get it right the first time or else that’s it, their chance is gone.

But something that we point out all the time, it’s like look, the people who make a lot of money online and look, we’ve got one of them on the phone right now – somebody who’s made millions online in a year, and even sometimes in a month, and what is he saying? You go to bat, sometimes you get a single, sometimes you get a double, and eventually you hit it all the way out of the park.

Perry: You know what, that’s absolutely the way that I look at it. I’m not going to swing where I’m going to throw out my shoulder every time either. I mean you can’t fall in love with what you’re doing, one of the saddest stories – and I know you guys get them too – some of the saddest stories in the world I ever get, I get somebody call me on the phone and they go, “Hey Perry, I’ve been working on this product for the last two years and creating this thing, and I put it up and I got my website, and I got some traffic, and man I haven’t sold any!”

And you’ve just to go, “Dude, you don’t have a market.” It doesn’t work, and they’re thinking two years! I believe in massive action of creating front-end products as quickly as humanly possible for as least risk as humanly possible, getting them out in the market, and seeing what has traction. I can usually create an information product in a day or two, a day usually to be frank. And it’s not hard; I mean people make this so complicated. I mean what we’re doing right now is valuable, what we’re talking about right now is valuable to people who need this information.

So let’s say for instance that you…well I’ll give you an example. I’ve got a guy right now that I’m about to work on a product with that used to be the…he was the recruiter for the New York Fire department. So we’re doing a product on…he’s been wanting to do a product for two years on how to get hired by your local fire department. He’s got credentials; he knows what they’re looking for and all that. And it’s a series of basic information what he’s going to give them, what these people are looking for.

And I talked to him and I said, “Man, here you want to make a product? Here’s how we do it! Let’s spend 30 minutes writing out a bullet list, 30 minutes to an hour writing out a bullet list of everything you want to tell them. Then we’ll call up a conference call company like the one we’re on right now, and we’ll sit and talk for an hour, two hours, three hours, five hours – as long as it takes until I’ve sucked all the knowledge out of your brain that I can.

Get a friend to interview you, when you’re done you have a product and it’s done in a day, and it’s good. Those products tend to be better for me, they tend to be better products than the products that I sit and pine over how I’m going to lay them out, and structure them, and all that stuff. People want to hear from real people with real experience, they want to hear real conversations. If you sniffle, snarf, laugh, cuss, whatever it is that you do in the middle of the thing, just let it go.

There’s a guy, Bill Myers, who’s just a genius at making video products. He has a bunch of other stuff, but he has something that we incorporate in all our products. When I start a product, the first thing I’ll tell somebody, the first is, “Hey, number one I’m not a lawyer, I don’t give you any legal advice. Number two – this is not a real professional recording. I’m doing the best I can with the equipment I’ve got, because I know what you really want, the raw data, uncut, real information. So I apologize in advance if there are any quality issues, but I know what you guys are really interested in is the real information. So I’m not a professional voice talent person or any of that, so I stutter every now and then, and stumble, so forgive me for that. I’m going to break my back to give you the best piece of information that you ever had on this subject.”
If you do that in the beginning, and set the expectation, I’ve never had a complaint about quality of a product, or that it wasn’t professional enough, or anything like that. As long as you set that expectation right up front, so people need to get over all that, it takes forever to make a product.

Jay: Well that’s powerful stuff, and I think anyone listening to this who’s been for several days or several months, been hung up on ‘what’s my niche,’ ‘what’s my product,’ ‘how do I get started?’ The last five minutes of our conversation I think just solved that for you, I mean you adopt that mindset and from there it’s just a matter of time until you make money. You just keep at it, and you know what? If all else fails I just looked it up, ‘tamponsandtorpedoes.com’ is available. So you can always go and do that one.

Perry: Everybody needs that, and okay, go ahead. I guess that’s all I’ve got on it.

Jay: Alright, well that’s good stuff.

Sterling: We better move on quick on that one, right? Okay, so you’ve given us a lot of great mindset, and one of the things we like to talk about a lot on Internet Business Mastery is mindset. So what do you see is the most important thing a new internet entrepreneur can do to develop the right mindset for succeeding?

Perry: You know what I found over time? And honestly, that’s a really good question, because I never really had an answer to that. People had asked me about that, and I’ve been fortunate to have kind of a burning sensation in my gut when I wake up to go do something. But what I think after watching so many people is…this is what I believe firmly – if you want the very best in life, the best that you can have. If you want to be the best that you can be, you’ve got to 100% believe that you deserve the best.

And I think that’s one of the biggest, biggest, biggest holes out there for most people. “Well, I don’t know if I want to do this recording to say I’m an expert about this or that, I’m pretty good at it. I’ve been doing it for however long, but I don’t know.” The deal is, whoever the expert is in your field is the guy that hung out the shingle first that said he was an expert.
That’s just the truth of that, and you’ve got to understand and know that you deserve success as much as the next guy does. You absolutely do. You’ve got to set some goals for yourself. I bet people grossly underestimate what they can do, I think they grossly overestimate what they can do in a year, and they grossly underestimate what they can do in ten years.

If you work for like Federal Express for instance, they’ve grown that company crazy, because every employee at Federal Express has to turn in every six months it is their revisions to their one year, five year, and ten year personal career path plan. Everybody at Federal Express has a ten-year plan of where they want to be. If you look at…this is a pretty amazing example. The Japanese people, they got the snot bombed out of them in World War II. So they’re going through recovery in the 50’s, in 1960, they convened and they said, “You know what we’re going to do? In the next ten years, we’re going to be the largest manufacturer of textiles in the world. We’re going to focus all of our energy on that, we’re going to set that goal, and we will not fail.”

And ten years later they were the largest manufacturer of textiles in the world. In 1970 – this is the one that’s trippy really more than all the rest of them – in 1970 they said, “You know what we’re going to do? In the next ten years, we’re going to be the largest manufacturer of steel in the world.” You’ve got to remember, Japan is a little island with no iron ore.

Sterling: Yeah, pretty bold there huh?

Perry: In ten years, they were the number one manufacturer of steel in the world, and they imported the ore. In 1980, they said, “We’re going to become the leading car manufacturers in the world.” Honda and Toyota – the two leading right? In the 1990’s they said, “We’re going to be the largest computer manufacturers in the world. We’re going to take the lead computer manufacturing in electronics.” And they have, so they work in ten-year goals.

The country of Japan every year for the last fifty years has had a ten year, every ten years, every decade’s had a ten year goal, and they’ve accomplished every single one of them. If you realize, just imagine – if you focus your energy on a thing for ten years, what will happen? That’s a long freaking time!

Sterling: Oh yeah.

Perry: I mean you can do some amazing things and really change the world. This is my formula for goals, and then we’ll move on to real technical stuff as it pertains to social media. But here is the thing to goals; there are two parts of a goal that I think most people miss. You’ve got to set a goal – I usually have a monetary tag for that goal. It’s not the goal; it’s just a tag that goes along with it.

Let’s say I wanted to build an internet hosting business, I want it to be at least a 20 million dollar internet hosting business. I’d want a tag on it, otherwise there’s no way to keep score, right? And I’ve got to have a definite date as when I’ll obtain that goal. Now a lot of people talk about those, but I think that’s where a lot of people stop. They go, “Okay, I’m going to do this, and I’m going to do it by this date, there’s my goal and I’m done. Now I’ve just got to go do it.” Well that’s horse crap, it’s not going to work.

Because here’s the parts you left out, you need to write these down. The number three, you definitely need to make a list of the obligations and challenges you expect to encounter along the way and how you’re going to deal with those. Number four, you need to write down a list of people – this is probably the most important one – people and organizations that you need to associate with to make that goal happen, because nobody’s an island anymore; the world has totally changed.

Get competition out of your head, it’s a disease. It’s a disease that infects the mind of most business people. Competition doesn’t exist, it doesn’t matter, it’s ridiculous. What matters today is cooperation. Who can I cooperate with to move my business forward? And lastly, you need a step-by-step action plan for each year of your plan. And if you do that, then that’s a real goal. That’s a no bullshit goal right there.

If you can literally lay that out, you’ve got something executable. And I’ll tell you the part of finding the right people that can help you, and getting the people who can help you. And don’t be ridiculous – all I need to get this project is to partner up with Donald Trump, that’ll be awesome – that’s my goal. I mean come on, man. Really?

But almost nobody is out of reach, it’s easy to get a hold of people. I don’t know how much time we’ve got, I’ll give a tip on that by the way. Do I have time for a tip?

Jay: Yeah, sure. Go for it.

Perry: If you want to know how to get to the leading person in almost any business, this is a great way to do it by the way. Call up the national association of widget makers, whoever it is, and say, “Hey, I’m trying to write a book or a course on…” let’s say you’re calling for the aluminum can manufacturer’s association. You can call the National Association of Aluminum Can Manufacturer’s and say, “Hey, this is Perry. I’m writing this technical guide on aluminum cans, I’d like to interview the President of the Association of Aluminum Can Manufacturers.”

Do you know how many interview requests that guy gets a week? None. He’ll be totally flattered, you get to get on the phone with him, spend an hour or so interviewing him. He gets to toot his horn, you to listen, and at the end he’ll probably volunteer to help you do whatever it is you’re trying to do and connect you with the right people. Because guess how many of them he knows? All of them.

Sterling: This is awesome, I’ve actually seen this in action and it’s funny because I’m sure he must have talked to you about this, but I know Andrew Locke interviews some crazy people by doing that exact thing.

Perry: Andrew’s a great buddy of mine; he’s a good friend.

Sterling: Yeah he does that exact thing; it’s so funny.

Perry: Yeah, Andrew may have told me to do that, I don’t remember. Because I’ve been in mastermind groups with Andrew for a long time now, and a lot of stuff I tell people now, I forget sometimes that Andrew told me. I mean it’s crazy. Andrew’s helped me with so many things over the years; he’s a very bright individual.

Jay: Well let’s go ahead and move on to the social media thing, we mentioned a little bit that that’s some of the biggest stuff that you’ve been into lately, and you’ve really figured out the psychology behind it, tested a lot of things with it, and spent months and months finding out what works. That whole philosophy – let’s try new things and see what works, so let’s talk about that now. And I think a lot of people listening to this have an idea what social media is, but let’s just have you give your quick definition of social media so we can make sure we’re on the same page there.

Perry: Sure, I think social media historically…I like history, so I study a lot of history. And that’s kind of helped me with social media, because think it’s revolutionary in a way that most people don’t understand, because we’ve had mass communication for a long time. I mean somebody went up on a mountain, they carved out some tablets of stone, they came down the hill and everybody followed these ten rules, these Ten Commandments, because it was one message – it went out to many people.

And people carved on stone tablets for a long time, they would put them in the center of the city and people would come in and read the message. And then eventually people could print on paper, so we had newspaper and flyers, and print and books. And it was still one message going out to many people, right?

Then came television and radio, and all the other forms of media – magazines…but it was still one message to many people. And I argue a lot of the times that the internet was not even really that revolutionary. Dan Kennedy said that before, it’s just another form of media. You put up a website, one person puts up a website, a whole lot of people read it, right?

Today, the whole game has changed. Now we have mass 2-way communications for the first time in history. Everybody can talk to everybody else, everyone is connected to everybody else. Everybody knows everybody else’s business; it’s a more transparent, open, honest world. And that drives a lot of people crazy, but the truth is – there’s no rug to hide under anymore. You are where you are, period. And if you screw people over, everybody is going to know you screwed people over.

If you do people right, everybody’s going to know you do people right. And I’ll tell you, that’s not going to change anytime soon. People like this transparency, now there’s some weird stuff going on in the space with some very negative people. That’s going to be weird to see how that all plays out, but basically social media is not going to change. I mean you’ve got numbers going crazy, like Facebook have taken on 350,000 signups a day. They’ve got 300 million people now.

Twitter’s doubling in size every 90 days, they’re going to have 50 million people by Christmas. I mean, it’s insane what’s going on in social media. And I think really the real reason for it is, I mean we have an internal need to associate, to commune, to be together. And with terrorism and all the things that have happened in the last few years, I think people are just freaked out to sit down next to somebody on a park bench and talk. We just don’t do that anymore, we’re craving – we’re dying inside for connectivity.

I think the other thing that people miss in social media is…my story in social media, the way that I started in social media was when my whole world blew up in my business. I mean I had a health business, do you mind if I tell the story?

Jay: Go for it.

Perry: You know the story, right?

Jay: Yep.

Sterling: Oh yeah.

Perry: It’s not a pretty story to tell, but I always tell everybody because again, I want to be an example of being transparent. I had six businesses on the internet doing about $30 million dollars a year, roughly $20 to $30 million dollars a year. And one of those businesses was a dietary supplement business, and I cut some corners and I made some promises and claims that I shouldn’t have made, and I got hammered. I got hammered by the government; I lost everything that I had in the world, everything that I worked for the last twenty years, wiped out in give minutes flat.

And I take full responsibility for it; it was my own fault. If I had gotten to know my customers better, cared about my customers more, I could have avoided the whole thing. I didn’t need the hype. All these marketers are still teaching you’ve got to use these hypey words, this hypey language, this hypey everything. I didn’t need to do any of that, it totally wasn’t necessary. I dug myself into a hole that is very easy to dig yourself into, because it’s filled full of money.

But today, I realized that if I had that all to do over again, I didn’t need to do any of that, and nobody should ever do it. And it was horrible, and I lost all my money, I lost all my friends – which I guess the friends that I lost, they weren’t really friends if I lost them based on the fact that I lost my money. But I had a few friends that hung in there with me, so the benefit that I came out with was number one – all that happened over thirty-seven consumer complaints out of 970,000 customers.

Jay: Yeah, that’s a small percentage.

Sterling: Yeah, everyone counts don’t they?

Perry: Every single customer counts, you’ve got to remember that part. And the story gets exaggerated to the moon of what all happened, this was a county issue, it had nothing to do with the FDA, it had nothing to do with the FTC, I was in great shape with all those guys. It had to do with the little county that I lived in. But everybody matters, every single person matters. That was lesson number one.

Lesson number two, I learned who my real friends were in life. Who would be there for me through thick and thin and to the end, who was loyal and who wasn’t – that was a great lesson. And number three – I realized right then at that very moment, that you’ve got to be 1000% brutally honest with people all the time. You really, really do, you’re just going to go away – it’s not going to work. It’s especially not going to work any more.

So after all that happened, I lost all my money and I moved to Austin, Texas and I had been a big swinger. I was making millions of dollars a year, and now I’m sitting broke. And I had some more to do, but it wasn’t a lot, and a friend of mine Mike Dillard, a nice guy, called me up one night and I said, “Hello…” And I’m always upbeat, and he says, “Man, you sound like shit, are you alright?” And I said, “Yeah. I’m alright.”

And he said, “Come on, I’m going to go to dinner with you.” So we went to dinner, he took me out and was fooling with his iPhone, and I said, “What are you doing?” And he said, “Oh, I’m sending a message out on Twitter that I’m at dinner with Perry Belcher.” And I said, “What’s a Twitter?” This was a little over a year ago, just a little over a year ago. What’s a Twitter? And he said, “It’s a place like a chat room, like a time waste.”
But the thing is, I never cared about losing all my money, I cared about what people thought of me. That crushed me that people would think poorly of me, or think badly of me. It just killed me, so I was just really in a bad place, and it’s kind of a depressed place, and I just needed to be somewhere where most people were positive. And I think that, to a lot of people, is what social media represents.

It represents an alternative universe, an alternative world where they can go be positive, and have fun, and be free-wheeling and have a good time, and where most people are positive. Not all of them, but most people are positive and fun to hang out with. I think that’s why most people are there, because most people’s real lives kind of suck, or they’re boring, or they’re whatever – they’re depressing. So they get to go over here and play in this virtual reality world.

So for me, that’s what I did. I started helping people with their businesses and doing different things, and before I knew it people were like, this man really is a great help and a great asset, and a good friend. And I made new friends, and it was cool. Then I got three months in, and I had like 4,000 or 5,000 people following me, and I was like wow. I have 4,000 people following me, and I didn’t feel that good about myself at that time. So I thought that really was amazing.

And somewhere along the way, John Carlton, a friend of mine, a copywriter, had a course out. And I promoted John’s course on Twitter using a video, and I did it only for a few days, and I made $7,000. And it was the first thing I ever promoted on social media, and I was like, you know what? This thing may have legs. And then, it wasn’t until then that I started keeping a testing diary, and I keep a testing diary on everything I’ve ever done. And I have testing diaries on PBC ads, I’ve got testing diaries on copy headlines, bullet points, guarantees, scarcity statements, PS’s. I mean I’ve got reams of testing data.

So I started keeping…that’s just the way that I’m wired…so I started keeping this testing data about Twitter and social media, and I noticed I could text a certain way and ten people would click and I would text in another way and thirty people would click. And I figured out the best times of the day to talk, and the best times…and all that, and I just tested everything. And the next thing I know I knew I had 100,000 people.

And I’m at about 105,000 or 106,000 now, and I’ve really slowed down in trying to build that anymore. People still find me, and that list still grows but I don’t really do anything anymore to grow it. It’s difficult enough to manage at a hundred and some thousand, and I was able to put…I’ve got 4,000 or 5,000 people on my Facebook account, I’ve got 4,000 or 5,000 people on my Facebook fan page, I’ve got thousands of people in Facebook groups that I manage. So over in Facebook I’ve got another 15,000 people, and in all these other little engines I’ve…I’ve got 550,000 people because I use social media to push everything else now.

I had 550,000 people view online videos I’ve done, and I’ve been able to move 58,000 people from social media onto my personal email list in a year which is pretty remarkable. So I’ve got one of the most powerful lists in the business now. But I feel social media is an escape for most people, and a lot of people aren’t out there trying to make money. So I mean it’s not all a bunch of marketers, a bunch of marketers talk a lot on social media, so it looks like there’s more marketers than there really are. The marketers just happen to never shut up.

Jay: That’s a good point.

Sterling: Yeah, we know how that is, not only the way we use it, but some of the people we follow. We just all want to chat about how cool things are. Well now we can see how important you think social media is, now there’s a lot of things to do. What would you say the internet marketers should get started with? What’s not a fad? What is a fad? Is there a fad, what should they start with?

Perry: Well honestly, I don’t think they should worry about any of that. I think Facebook is definitely not a fad. I think Facebook is a rock solid platform. I think Twitter may or may not be a fad, I don’t really know. YouTube I don’t think is a fad, but I think YouTube may well have serious changes coming over the next few years, because all that bandwidth and all that feed that they’re doing, they haven’t figured out how to make much money from it. So I think there’s probably going to be some changes there.

But the bottom line is, all that shouldn’t matter to you. My objective is with social media is to meet people on social media, give them the chance to get to know me as quickly and as humanly possible, because we do business with people that we know, like, trust. Again, people we know, like, and trust. Period. So my objective is to get them into my social media circle, move them around as much as I can so…I have this theory of immersion, so that they’re seeing me all the time on their Facebook, their Twitter, their YouTube, their blog feeds, everywhere they look there I am.

And my objective is to try to get them over into my email list as fast as humanly possible, that’s the only way that I know that I own that lead, I own that relationship then. Because Twitter can shut you down in ten seconds if they get a hair up their butt. So can Facebook, so can any of them. So if you’re building your social media, and your list, and your platform at any of these places to market to them, and you’re not trying to get them into your email list, you’re nuts.

I mean you’re just building a house on sand, it’s probably not going to work out for you, because the odds of you stepping on a banana peel somewhere…I mean it may not be you at all, it may just be a policy change. It could be that Google decides to buy Twitter and shut it down, I mean it could happen.

Sterling: Scary, and very possible.

Perry: Yeah, who knows? So what you need to do is make hay while the sun shines as my grandfather used to say. You’ve got to get out there and hustle right now because there’s a land grab for people.

Sterling: I was going to say, that puts the whole fad thing into a completely different perspective. It doesn’t matter if something’s a fad or not if you write it when it is a fad, it doesn’t matter. Just use it while you can.

Perry: Well technically everything’s kind of a fad. We all thought Yahoo was…we all thought AOL was the greatest thing since sliced bread when we got online. Man if I could just conquer AOL….well nobody knows who they are – they’re gone practically. Yahoo’s on it’s last leg, it may have got some breath of air from Microsoft. But a lot of the sites and properties I started working with when I came into the business, they don’t even exist anymore, they’re not even there.

But I got people out of them who are still on my list, that’s the thing. I view Twitter, Facebook, YouTube, all as parties. My objective is to go to as many parties as I can, and invite people over to my house and hopefully they’ll get onto my list. That’s really the whole premise I go by, and if Twitter goes away tomorrow, then Facebook goes away tomorrow, then somewhere else there’ll be some social setting that I can work in. So once you understand the basic philosophy and basic principles of sociology, it’s easy.

Jay: Yeah, and basically it’s a way – and this is the way we use it – it’s a way to have relationship with friends, colleagues, followers, whatever you want to call them. And yeah, there’s a bit of a new paradigm to the Web 2.0 ‘list,’ but the email list is still kind of the prime thing because it’s something you still own the data. And yeah, to a degree it’s like look, people are able to get the content and connect with you in the way that they want. It’s like the consumer is more in control today with Facebook, and Twitter, and RSS subscriptions and all these kinds of things.

But in the end, you’ve got to get them back to your email list if you can, or at the very least – I mean the way we look at it – it’s like look, if we can just get them on email and our Facebook, or Facebook, Twitter, and our podcast subscription, then at least if one of those goes away, you still are in contact with that person. I mean that’s an extremely important point that you bring up there.

Perry: It seems like it’s still more easy to do commerce with people by email than it is by social media. I think they don’t get as offended by it. If they join your email list, and you go to sell them something later, they don’t freak out as bad, because I don’t really sell anything directly by social media hardly ever. So the only way I sell by social media is by sending my people to valuable content that happens to sell something. That’s the only way I’ll send people to webinars, I’ll send them to videos, I’ll send them to good downloadable reports and stuff like that. But I don’t send my people ever to direct sales messages ever, ever, ever. Because I just don’t think it’s the place for it.

You wouldn’t want to go into a party and try to sell a guy a watch in a party. “Hey buddy, do you want to buy a watch? Look I got 15 on my wrist, check it out.” You’d just be a jerk. You would never want to do that, but people do that in social media every freaking day. ‘Hey thanks for following me, do you want my crappy e-book?’ No thanks, I don’t.

Sterling: Yeah, I love those direct messages back when you follow somebody and they’re instantly, “Buy something.” And you’re like, “really….”

Perry: And that brings me to a really good point, the other theory that I have – and it’s really kind of a different theory, I’ve not heard many people talk about it – I view everything I do with people whether it’s monetary or non-monetary as a transaction, because if I have a good non-monetary transaction with you or a series of them, then you’re more likely to do a monetary transaction with me someday.

If I send you a piece of content and it’s good, then that’s like a mental checkbox in your head, I probably sent you something nice, that was cool. Or if I say hey, give me your email address and I’ll send you this thing, and I do and it’s good, then there’s a checkmark, “Okay yeah, Perry sent me something nice. That was cool. Check, we had a good transaction, I gave him my email address, he gave me some good crap.”

So if the first transaction I had with you is you trying to get money out of me, it’s probably not going to happen. If you decide you’re going to do the free stuff, and I’ll get this free PLR dog shit e-book, and give them this dog shit e-book for their email address, and then I’ve got them [evil laugh]. And the thing is, you just can’t polish a turd; it’s still a turd. The first transaction just sucked, so the next transaction that you do with them, now you’re going to come back to them and say, “Hey you remember that transaction we did where I said ‘give me your email address, and I’ll give you something good,’ but instead of being good, it was a piece of shit? Well now, I’d like some of your money, but I’ve got something for you. Do you want to try that next? I’d like your money this time. How do you think that’s going to go for you?

Sterling: Yeah, that’s not going to work out.

Perry: Not very well. So if you view everything you do, is it a good transaction? Is this a good transaction for people? If I tell them to go watch a video of Frank Kearns stuff, and he’s talking for 45 minutes, and at the end he makes an offer and it’s good stuff, is that a good transaction? Yeah, probably so. They learned from the content, they had an opportunity to make an offer, and if they buy something from Frank, maybe I make a buck, right?

And that’s all cool, I think everybody’s alright with that. But this blatant sales pitch people just don’t dig in social media, it’ll make them crazy.

Jay: There’s definitely a right and a wrong way to use it. Now for the brand new internet marketer who’s listening to this, and maybe they’ve got an idea for their niche, and they’ve got a site up, and so now they’re into either the product creation or traffic, and starting to get some traffic building a list, getting things going – at what point should that person get into using social media? Is it something they should jump into right away, or is it like wait until you’ve got a good amount of traffic coming?

And two questions – should they get into it right away, or when should they get into it, and then the second question is, what is that first thing an internet marketer can do to get started with and get results from social media?

Perry: Yeah, my answer is absolutely it should be, if you’re brand new and you don’t have anything else going on, you don’t have a product, you don’t have a market, you don’t know anything other than you want to make money in internet marketing. I’d say the number one thing you want to do is to just start a social media presence. The reason for that is, you can start to see results, you can start to build an audience without a product, without an idea of a product, without anything.

You can start to just meet people online who get to know you, like you, and trust you. And if you get enough people to follow you online and your social media platforms or in a social media presence, then eventually you can go back to them, watch what they talk about, and eventually maybe just ask them what they want to buy. They’ll tell you. Hey, I’m thinking about coming up with a new product next month, I’ve never done, I’m working on what I’m going to do for next month’s product. I’m either going to do a product on list building, copywriting, or email marketing. What would you guys be most interested in?

Here’s a little Monkey survey, wow 78% of you said email marketing. Guess what I’m doing next month? It’s real easy when you have that audience.

Sterling: Yeah, and people definitely want to tell you their opinion, that’s what I notice the most.

Perry: And then they’re vested in the idea, they helped to create it, they have to buy it. There’s a really good story, I never say his name right, but Robert Cialdini I think it is, “Influence: The Psychology of Persuasion,” the book – they went to this neighborhood. He does all these social experiments, they went to this neighborhood, they knocked on the door and they said, “Hey, there are a lot of people driving through the neighborhood too fast, would you put this 8-foot long, 4-foot tall sign in your front yard asking people to slow down?”
Most people said no, right? Like 90% said know, only 10% said yes. They didn’t put the sign up anyway, it was an experiment. So then they went to every other house and said, “Hey there’s a lot of people driving fast in the neighborhood, and we sure would like to slow them down. Would you like to put this itty bitty sticker in your window to show public awareness that people need to slow down?” Like 80% agreed to put the sticker in the window, right?

All that makes sense. You can kind of expect those things to happen. Here’s what you couldn’t expect to happen. When they went back a couple weeks later to the people who had put the sticker in the window and said, “Hey, thanks for your support. We really appreciate your sticker in the window, people are starting to slow down a little bit in the neighborhood, but we’d really like to put this 4-foot by 8-foot sign in your front yard.” Almost half the people agreed to put the giant sign in their front yard. Why? They’d bought into the idea.

Sterling: Yep, I love that, it’s like all that psychology stuff.

Perry: They bought into the idea when they put the sticker up, it’s like chair board organizations, they ask you to give $1.00 or $2.00 and get this thing of stickers. Because they know if you send a $1.00 to the March of Dimes, you’re twenty times more likely to send them more money than they are who hasn’t sent them anything. Twenty times! That’s a crazy dynamic, because you bought into the idea.

So anyway, I don’t even know how that pertained to what we were talking about. I don’t know where that’s at, it must have been one of those brain cells that I killed many years ago I was missing there.

Sterling: Well it actually had to do for instance Twitter, or Facebook, being able to ask people in your niche.

Perry: Yeah, thank you for bringing me full circle. But yeah, if you can get them involved in what it is you’re doing, they’re definitely going to buy when the product’s done. One way I’ve been able to sneak in sales letters to Twitter every now and then is to say, “Hey, I’m writing this new sales letter, is anybody willing to proofread it for me?”

Sterling: Yeah, I saw you do that, that’s very cool.

Jay: That’s a great tip.

Perry: Hundreds of people will go proofread it to go see my mistakes, and along the way…and sometimes I’ll say hey, don’t buy it, just proofread it. Well they see it, and there’s a buy button there and I’ll make sales almost every time. To proofread it, they’re really reading it. But the first time I did that, I didn’t intend to do it, and I was like, oh wow that’s kind of cool. I sold three or four of those.

But yeah, and I’d say ask the audience what they want, I would say it’s one of the first steps for a new internet marketer is to build a social media presence. Because you’re going to learn your audience for one thing, you’re going to learn what they talk about, where they live. And one thing you’re going to learn is, they don’t only care about marketing. They have lives, and that’s the reason I tell people, share your interests with people, big time!

Everyone doesn’t want to talk only marketing, if you like jet skis, four wheelers, fishing, hockey, soccer, whatever it is that you’re into, talk about that a lot, because you’re going to find people that want to do business again, with people they know, like, and trust. And if you have a common ground with somebody, then they’re probably going to want to do business with you more than they are with someone else. There are people who are outdoorsman, and they kind of like dealing with other outdoorsmen. And I’m not really an outdoorsman, they probably wouldn’t like doing business with me so much.

They would probably prefer a good ole boy that goes out hunting and fishing, and stuff like that – that maybe they can have a B.S. conversation with while they’re doing some business, they would probably prefer that.

Jay: So what I’m hearing is, a beginning internet marketer may as well start building your influence now, and finding out what your market wants now, and social media’s a great way to do that – Twitter, Facebook…

Perry: Otherwise, you’re throwing darts at a board blindfolded.

Jay: And then that influence is built up when it comes time to pull the buy trigger, that influence is built up – they’ve talked with you, and they’re ready to buy. Perry, thank you very much. I mean that’s awesome stuff, and we’re going to be talking to you some more and getting some more content from you to our people, but you’ve filled them with a lot of great stuff they can go and put into action right now, so we want to thank you for your time there.

Perry: Thanks so much guys, I appreciate you having me on and I had a good time, and good luck to everyone!

Jay: Awesome, well we’ll be talking to you soon, and we’ll see you around. Thanks man.

Sterling: Bye, Perry.

Perry: Bye.

Sterling: Alright there you go, there’s the interview with Perry Belcher, and we’d like to thank Perry so much for giving us that time. And we also want to let you know that somewhere around next week or so, we’re going to do a webinar with Perry all about social media, we’re going to show a bunch of tips that he has and specific things that he has to do with social media to help your business. And again, even if you’re just getting started, you’re going to want to know this stuff, because you can start it right when you’re starting your business, you can do this kind of stuff.

Jay: Absolutely, I mean some of the social media stuff that he talks about is some of the fastest ways that are out there right there to start building a following and building a list even before you have a product or a lot of content on your site or anything. So it’s very exciting stuff.

Sterling: Yeah, just as a test, I actually started a new Twitter name, and just wanted to test some of this stuff, and I’m already at 3,000 followers just by following people that were interested in the subject that I was going under. It’s a completely different market than I’m in now, but I just wanted to test and really quickly I’ve been able to gather that many. I mean that’s a great list, 3,000 people already on a Twitter list? It’s awesome.

Jay: Yeah, it’s very exciting to see the results that comes from these techniques. So yeah, keep your eyes and ears open, we’ll be announcing that webinar very soon with Perry Belcher about how to make money with social media.

Alright well, we have the usual breakthrough that we’d like to share. This is from an Academy member, and actually one of our Platinum members, Matt Campbell. And Matt says, “My big breakthrough for this month is that I have finally have broken the thousandth subscriber list for the How to Make iPhone Apps community. As we speak, my main list has 1,077 on it.”

Yeah, that’s a good number! “Breaking a 1,000 has always been a goal for me, and so this one is a big….10,000 is my next goal, but I’m happy with 1,000 because I believe that the quality of my audience is very high end targeted.” I’m sure that’s true if Matt’s using the techniques we teach, then it should be a very responsive and highly targeted list. Then he finishes up saying, “I’m about to have another breakthrough in two days, I’ve added a reach super charged content to my main information product, and I’m about to increase the price on Sterling and Jay’s advice from a previous podcast. Between that and an affiliate program, I hope to double my revenue.”

So sounds like some great goals, very exciting there. Thanks for sharing that with us, Matt. And you can find Matt’s site at HowtoMakeiPhoneApps.com.

It’s time for the Internet Business Quick Tip…

Jay: Alright, in this episode’s Quick Tip, we want to share with you one of our favorite content creation tools, and I’m sure you’ve heard us talk about this before. Inside the Academy, we have lots of videos, and the majority of those videos are made through what’s called screencasting or screen recording, and so we’re demonstrating things on our computer and recording our screen, or you can do Powerpoint slides and record that way.

It’s one of the fastest and easiest ways…in fact, this reminds me, just the other night we were talking to our Platinum group and somebody was saying you know what are some maybe some faster or quicker ways than an e-book to create a first product that maybe hasn’t been used as much as an e-book?

Well screen casts are a great way, because video has a lot of perceived value to it and real life video you have to record yourself…like that’s valuable. It takes more production time and effort though, but a screencast can be done very quickly and easily on your computer. And the program we like to use for screencasting is Camtasia. And so, that’s a tool that we use all the time, not only for creating content, but also for recording stuff for some of our clients, and also recording the platinum members, and also for recording stuff for our V.A.’s to look over as well.

And the reason we’re bringing it up right now is for a long, long time, Camtasia has been PC-only, but just recently finally after months, and months, and months of them saying this was coming down the pipe, they finally released Camtasia for the Mac as well. And as of recording this, I believe they have an introductory price that you can go and check out, but I’m sure eventually it will go back up.

And the cool thing is Techsmith, the company that produces Camstasia, they allow you to download and install I think like a 30-day trial of their software, and you can go and check it out for 30 days free of charge and see how cool and valuable it is.

Sterling: Well, if you saw any of the videos that we did just the last couple of months, we sent a couple videos through the podcast feed as well as had them on our site where we did an interview with Pat Flynn, and we did some beach videos of us talking, and we were able to edit those and put all the cool graphics and different things on it. And we did all that through Camtasia which is really cool because as I used to be a professional editor, of course the system we used was Avid, this hugely expensive at the time system.

And I’m like oh, I can do all the basic things from that huge system now on this little program. So we were able to just throw in the audio, throw in the video of us like on the beach, and then I could adjust and put arrows and all different stuff on it, really really simply. So I love how simple it is.

Jay: Yeah, it’s a great software. So if you want to check that out for yourself, go to InternetBusinessMastery.com/Camtasia in order to check out the free trial of Camtasia for Mac or for PC now.

Sterling: Now if you’ve like dozen of other resources such as this one, you can find them in the Internet Business Mastery Academy along with video tutorials of us showing you exactly how we use them. And to get a 30 day no risk trial membership to the Internet Business Mastery Academy, visit freeaudiogift.com.

That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business.

You’ve been listening to the Iconiclass of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay! Sterling and Jay invite you to discover one of their most popular audio programs ever, the free builders of designing your ultimate internet lifestyle! Visit freeaudiogift.com now and sign up for the free weekly Internet Business Mastery email newsletter! And you’ll get instant access to the life changing audio presentations, pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to freeaudiogift.com! Internet Business Mastery – free your mind!