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This is Internet Business Mastery, episode 50.
Music plays.
Announcer: In a world where bosses control your life and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses, you have a desire to break free. You feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internetbusinessmastery.com. Free your mind.
Jay: Hello and welcome to Internet Business Mastery, online at internetbusinessmastery.com. I’m Jay and I’m Sterling and we are here to help you escape the nine to five and live the lifestyle of your dreams by turning your lives passion in to a profitable internet business even if you’re just getting started and even if you are in a recession.
Sterling: I was just going to say that.
Jay: I scooped you.
Jay: On this episode on Internet Mastery we are going to talk about the ultimate recession survival guide. We’re going to pull the elephant in the room and talk about it. It’s in the news, it’s on everyone’s minds, so we thought we would bring the topic up and address it head on with some tips on how your business, and you personally, can survive in an economic downturn or recession. We’ll also have a recommended resource for custom word press design, custom templates, and custom solutions and things like that. So as I just stated we have arrived now at episode 50 and in some respects crazy that we have made 50 episodes.
Sterling: Yeah!
Jay: And in other respects it just kind of weird, cuz here it is number 50. I think held my calculator out and found out that it was about 2000 minutes of content that we’ve done.
Sterling: Wow!
Jay: So if you’ve got a lot of time on your hands you can actually go back and actually people will still tell me they listen to them over and over again. Just yesterday someone was telling me that they had listened to number one. Maybe I should go back and listen to number one sometime.
Jay: I know. I don’t even remember the last time or if I’ve …I guess I have listened to it probably back when we did it, which was three years ago.
Sterling: Yeah, three years ago. In fact October 14th is, or was, our third birthday. I say is because we are recording this a few days before that, and was because by the time people listen to this it will probably be a couple days after that. But I checked yesterday October 14th 2005 was when we posted the first episode of internet business mastery so it’s about our third birthday here.
Jay: Wow Nice!
Sterling: We’ll have to get a cake or something.
Jay: Wow, nice. It’s gone by in a flash!
Sterling: Actually I’ll be in Salt Lake the day after our birthday. Maybe we’ll have to have an Internet Business Mastery birthday dinner.
Jay: yeah that sounds good.
Sterling: To commemorate the occasion. So that’s pretty exciting, and of course in honor of the 50th episode we have done something ultimately cool, if I can say so myself. We’ve released one of our most popular audio programs out to the public. This is taken directly from course 1 of the internet business mastery academy. This is an audio program we call the “Three pillars of designing your ultimate internet lifestyle.” It ties in well also with some of the stuff we’ll be talking about in this episode and a lot of stuff we have been talking about recently on internet business mastery. You know that we are big fans of the lifestyle design type mindset. So this 45 minute audio program, in this program we talk about how to design the perfect lifestyle for yourself so that you can do exactly what you want in life and you can have the happiness and satisfaction that you truly desire.
When we started internet business mastery this was our primary goal. It was to help others find more freedom in their lifestyle. We wanted to help people feel or discover more control over their finances and their circumstances in life. We wanted to help people achieve what they most wanted in life because we had been there. We had been in the situation of not feeling like we had that control over our lives. Being in the cubicle dealing with being at the whim of our lives and our finances and the circumstances we were living in. Being at the whim of our job or employer and other things.
So that was the thing we wanted to change and we’re thrilled to now to have reached 50 episodes in 3 years of helping others do that. And as we’ve said before, it’s not about making millions of dollars, although we certainly hope that you do and we hope that we do too. But rather it is more about discovering more freedom, more fulfillment in your life. And so this special audio program talks in depth about how you can do that. So later in this program we’ll tell you how you can get your hands on this special 50th episode anniversary audio that we’ve now released to the public so that you can check out the 45 minutes of content about lifestyle design.
Jay: It’s kind of funny that we’re talking all about lifestyle design and all this fun stuff and out in the world the fear mongering is about recession, but believe me we will get into that in the featured segment. But yes, even in this “recession” you can create the lifestyle of your dreams and in fact even more now I think.
Sterling: Absolutely, so let’s go ahead and dive into our recession talk with the feature segment.
Announcer: And now the feature segment!
Jay: Alright let’s go ahead and talk about something that we know is on the top of everyone’s mind, and that is the economy. No matter where you are living in the world right now, probably especially so in the US, it’s been very prevalent on the news but from what I can see it’s prevalent everywhere because the global economy is very tied together these days and there is some crazy stuff going on out there right now. To top it off we are in the middle of this historic election of which they are saying is the most important election that we’ll ever be involved in in our lifetimes. So this is what a lot of people are thinking about. And naturally it is natural to wonder and worry and feel a little out of control in the circumstances of your life when you feel like all this craziness is going on on Wall Street and the government steps in and is doing this that and the other and your just not sure what to expect out of all of this and so we got the sense that people were feeling this way.
It’s a very normal reaction to have and so we wanted to talk about six specific tips that we put together and we’re calling it “The Ultimate Recession Survival Guide”. To kind of point out the mindset and the behaviors that will help you be able weather this out better, and even ultimately, to make the case as to why it’s a better time than ever to be involved in internet business and to press forward in your internet business pursuits no matter what stage of those pursuits you are at.
So we have got together some of our ideas here and put together this survival guide. And interestingly enough last night I was curious enough to want to know what are some of the other internet gurus are saying about this stuff, so I went to a lot of their blogs and I actually couldn’t find anything. I was kind of curious. There was only one that I came across that was actually a pretty good video and he had some good stuff to say about it and I was actually surprised that more of the “gurus” in this space aren’t talking about this more. But we’re here to give you our straight talk opinion on the recession and what we think about it.
Sterling: I think I have an idea as to why they are not talking about it
Jay: Why’s that?
Sterling: Because it’s not affecting us. (Laughter)
Jay: Yeah it could be.
Sterling: I mean I’ve seen a couple of people on Twitter the big internet guys saying this is their best year ever. I mean that’s what we’ve been talking about, about how good of a year we have had and are having and so I think it’s hard to even process that stuff if you’re having the best year ever and then on the news and stuff they are saying “It’s just horrible. It’s a recession.” And you’re going “where is this?” And so I think that it has even taken us a while. It was sometime in mid summer before we had even heard someone even mention recession. And they had been mentioning it apparently in the news and stuff. I talked to my grandma who just loves watching the news. I keep trying to get her to stop but she’ll call me a go “oh my gosh, everything is going to hell”. You know I’m just like “come on” you know. But that’s just because she watches the news all the time. But it still took us quite a long time because everything was going so well you just don’t even notice.
Jay: Yeah I suppose that is part of it because I know that sometimes the internet business mentality you are kind of doing your own thing. And because of the nature of the business you don’t notice maybe quite as much. I know that the whole information diet thing is very prevalent in this space and so maybe they aren’t paying attention as much. But clearly this is on the customers mind and many consumers minds and a good lesson of marketing is that, here’s an extra tip for you, is to take what is on top of people’s minds and speak to it. Take the conversation that is in people’s minds, which is one of the reasons we wanted to talk about this, but then to also help put people at ease. Because there are defiantly people who are feeling the effect of this recession.
But the tips that we are going to talk about here should absolutely, I think ,help out in the thought process and hopefully in the worry that you’re feeling about it. And help you feel more control of what is going on in your life.
Sterling: So the tip number one is to be pro active, and not reactionary.
Jay: You and I Sterling were talking yesterday how you were listening to a show that was talking about “Is it the chicken or the egg thing”. Is there a recession and we freak out ,or do we freak out and then it becomes a self-fulfilling prophesy. It’s really hard to say obviously because the economy is a very complex thing but there is no denying the fact that many people do freak out and get reactionary and it causes adverse effects for themselves as well as others.
It’s been proven when it comes to just market and other things that being reactionary is not the way to operate. And in fact, when you start seeing people talking about these things, or these things going on, or while these things are going on, this is the time to step up while others cut back, because there are a lot of opportunities to be had.
In fact the great depression was a time of great opportunity for those who stepped up and seized it. There were lots and lots of companies who gained significant market share during the depression. The companies that did the best ,were the ones that didn’t cut ad spending. They continued to do business as if the public did have money to spend.
Because money will continue to flow, there is still money out there. It’s not like it just disappeared. And, lots of companies died because they made the reactionary short sighted move to cut spending particularly on advertizing and marketing and so they didn’t maintain their brand presence and they didn’t maintain their market share. Hence people did not want to invest in them and so they withered while others stepped up and actually took advantage of cheaper advertising and keeping on top of people’s minds.
There’s examples, for instance, lots of evidence to support this, I mean look at Proctor and Gamble, one of the world’s biggest brands, they have grown during every one of the recessions there has been historically. Proctor and Gamble emerged from the depression better than ever. This goes the same for brands like Ford and Camel. In fact the big three car companies, Ford, Chrysler, GM, they emerged as the leaders during the depression.
Before the depression there were over 100 different car brands all vying to be the top. And now of course today it’s big brands like, Ford, Chrysler, and GM when you say, Ok what are the top American car companies. It was during the depression that they really seized that place. McDonalds, one of the most powerful brands in the world, increased their advertising during the depression while Burger King cut back. Obviously McDonalds has now dominated over Burger King for decades and decades.
So I give this as an example. Are you going to seize the opportunity or are you going to sit and wait, and worry and cut back and just freeze up like a deer in the headlights? Successful business people don’t wait for the tough economic times to turn around. What they do is they go out and make the changes happen for themselves now. They seize the opportunities that are there, because the opportunities are there.
Tip number one in the recession survival guide is to be proactive and not reactionary in the steps that you take from here.
Sterling: Yeah. Actually last night somebody I was talking to has a big vitamin business. He was talking about how profits are down and how in just the last month or so he’s trying to decide if he should cut back on his advertising and all the different little things he does on the internet because the internet side of things was down. I was talking to him about instead of doing that and just reacting why don’t you come out with a series on “If things are hard moneywise don’t let your health go too.” I mean because he’s got vitamins. Find a way to be proactive about it even if you have to teach people how to think, or how to change their frame of mind about something. It’s the last thing you want to do is lose your health as well. Just be proactive about it. Don’t just cut spending. Do something. Even if you have to really help a customer understand the way they should think about something, as opposed to just cutting spending. If you cut the money, do you think you’re going to suddenly make more money? It’s an interesting way that people react to stuff like this.
Jay: Number Two is become independent. Now the force that drives recession is fear. It’s the fear of insecurity. Now the number one thing you can do to fight a recession in your life is to be independent. For instance, my Dad nearly lost about ten grand in one day in the stock market a week or two ago. And since he listens to all the fear mongering talk shows on the AM stations, he came straight home and sold all his stock so he wouldn’t lose any more money. He made that decision out of fear instead of learning about how the market really works and understanding things like rebounding markets and the like. He just dumped his shares. And most likely a savvy buyer was waiting for someone like him to dump his shares so they could dive in and actually scoop them up and make more money and just hold them longer.
There’s so many ways to do it but when you just simply react, your just simply going along with the masses. The masses say “oh my gosh it’s terrible, sale your stocks”. Well you can be sure there is a whole group of people just waiting for people to react like that so they can make money on it.
I remember listening to something just recently too that talked about the recession and even the last time the stock exchange just dipped down really low. And they said more millionaires were made the last time that happened because all these people went in and just scooped up the shares while they were super low and then of course the market over time went back up and went even bigger and they made their money. So it’s just an interesting thing rather than listening to the fear and all that kind of stuff, it’s basically, make sure you don’t base your priorities on fear.
Sterling: Yeah, it’s in a time like this that it’s the way we react to this fear is very telling. It’s interesting when you think about security, because that is what a lot of people fear during a time like this-or anytime really. The employee thinks that there is true security in that regular paycheck and the health benefits that they get from their employer are seemingly cheaper and all the things that make them feel more secure about employment.
It seems that in having your own business, that in doing your own thing, like we are, that that’s less secure because doing your own business is risky. You ask, “what if something goes wrong?” You might have a down month, and all of a sudden that seems more risky and yet it’s in a time like this that I think that the risk and security spectrum just gets shown for what it is and gets flipped on its head. Because in a time like this it’s all the employees that are freaking out going well I’m at the whim of my employer and what if they freak out? and what if they cut spending,? What if they start laying people off? What if I lose my job? What if they can’t give me a raise this year even though inflation is going up? Now all of a sudden, how secure is that? When you’re at the whim of somebody else.
However I have to say that in a time like this, the recession talk and knowing that it’s causing hardship for people I still feel completely in control and secure in my life because I’m the one who decides what my business can do. I can react quickly and make those decisions and it’s not my employer making those decisions. It’s me making those decisions. I’m making those decisions about my business and I can morph my business according to what’s going on in the economy. I can respond to opportunities that are there and if I need to change something I can. And so, I feel completely secure in it. Because of the independence that I find from being an entrepreneur, by having my own internet business, and by just the whole mindset that goes along with that. And now there is a difference between what we perceive as security and what we perceive as risk. In a time like this I’m feeling completely grateful to have that feeling of control and independence in my lifestyle and in what I’m doing.
And so number two: Become independent, encompasses everything we’ve been talking about in Business Mastery. That is, that your life should be changed for you to be in control of your own lifestyle. To have that business that provides for your lifestyle and you’re not at the whims of all these other things out there including your employers. You take control of those things for yourself through starting your own internet business.
Jay: And the thing with my dad losing that money in the stock market, and why the fear just keeps going with somebody. It’s because ten grand to him is a lot. How long did it take him to earn that in his job? Then if you’ve got all this fear talk going on as well as him thinking, “Well I wonder if my job is even secure?” So that ten grand, who knows how much it really equates too if he was to lose his job. Or how can he make that money back? He actually has to work a certain amount of time for it. Whereas if you’re doing an internet business you go: Oh I need this extra money because something like this happens you can create another product and put it on sale, and then sale that product as an extra thing.
Like for instance I went to a seminar about a year ago about membership sites and the person in charge of the seminar said, “I designed this seminar to pay my taxes this year.” He just needed an extra whatever this year. Whatever amount, there were a couple hundred people in there and everybody paid a couple grand so he just said to himself I need an extra 50 thousand dollars and I want some extra as well above and beyond that and just creates a seminar and gets people into and now he’s got the money he needs. As opposed to going, “Wow what will I do? I just lost ten thousand dollars in the stock market. Do you know how long that takes me to earn that?” That’s a huge blow and when your independent and can do that yourself you can make those decisions. You know my dad can’t go in and go “I need an extra ten grand. How about you give me a raise?” It just doesn’t work that way.
Sterling: And there is probably some people who are listening who are thinking what good does it do to make another product to sell if nobody is buying. But the truth is money does still flow. And we’re going to be talking about it here in a minute with one of our points about how you can reposition yourself to be in the flow of that money and why you can still make additional things and make more money.
Becoming independent leads well into point number three, which is to leverage your time more and take control of your earning power more. We’ve talked repeatedly how in the employee world it’s a one to one earnings ratio. You work one hour to make a certain amount of money and every year you get some range of a raise that you get but that is depending completely on what your employer is willing to give you.
It’s really hard to have control of your earning power or leverage your time in that kind of a position. Whereas if we are in a situation where you need to make more money or there is a recession and in certain respects people are spending less money and you have to reposition yourself , you can’t do that if you are an employee.
Maybe you could go get another job, but that is about the extent of the control you have over your earning power is to work more or get that second job to make ends meet. Rather than be more efficient with the way you leverage your time. If you need to be able to keep up with inflation and earn that extra money to float through a recession. Well, there is no better way to do that than to be in a position of to have a business that allows you to actually make more while you work the same amount of hours or even less. Because the business is automated, the business is on the internet, the business can run itself to some degree. You’ve outsourced to some very inexpensive VA’s and all these things that allow you to leverage your time so that one hour of your time is actually worth ten times what it would be in the employee world.
I remember following September 11th and that was when I was still an employee and I was in engineering. And of course people started worrying about the economy. A very similar situation and it was shortly after that we were all getting our “raises” which ended up to be next to nothing in fact not even enough for inflation at the time, Because obviously the company was worried about the economy and cutting things back. And then shortly after that Black Tuesday hit. It was the day I was sitting at my computer and a good friend of mine from human resources quickly pinged me and said, “Hey, just so you know, I’m not going to be around anymore but I’ve got your number and I’ll be in touch.” He was being very vague because he was in human resources and he couldn’t say much but what he was telling me was that he had just been laid off. And then next thing I know phones started ringing in engineering and everybody started heading down to human resources with a grim face on because they knew what was coming.
It’s in times like these that it’s really tough and you’re at the whim of somebody else but if you can leverage your own time and take care of your own earning power than you are in control of how much you can give yourself for a raise. And not be at the whim of someone else. So Internet Business Mastery is all about making more money while spending less of your time working. Making your money independent of the time that you spend, and in addition, for controlling your income potential you develop diverse sources of passive income.
The people who continue to make money in a recession are the people who put together passive type income. Businesses that continue to pay them over and over and they diversified those sources of income. Internet business is a very easy way to do that, by creating multiple sources of passive income on the internet.
So number three is leverage your time and take control of your earning power.
Jay: OK point number four is restructure priorities. Economics is all about management of priorities. Saying I don’t have the time or saying I don’t have the money is all about priorities. For instance I just talked to one of my high school buddies recently and we talked about internet business and he gave both excuses. I don’t have the money, and I don’t have the time. It’s funny because he brought it up. He asks me every time about the business and when I say it’s going really well then he asks me more about it. I don’t even say to him “You should do this” but he always gives me those excuses as if I was asking him. But then later in the conversation I learn that he comes home from work every night and plays a video game for at least a couple of hours and is thinking of buying a boat. And I’m thinking “no time or money eh”. I also asked him if he had cable TV and he said yes and he even has the HBO station Showtime package. Again I’m just thinking to myself, it’s not that you don’t have enough time or money it’s just that you don’t want freedom that bad. Do you know what I mean, it just some priority issues right there. We talked a little bit about it and I said you know that a boat is like the biggest sink hole of money that there is. Right? Like in terms of toys-boy toys, toys for boys -and yet he’s like, “oh yeah, I can’t wait to get a boat.”
It’s interesting because that is all about priorities. I’m sitting there going, ok now I see what is really going on. This is why we talk so much about freedom and fulfillment as a definite major purpose on this show. And we talk a lot about it in the academy because these are lasting factors to base your decisions on. For instance, I asked my high school buddy about his definite major purpose and he didn’t even know what that was. And really he didn’t even have to tell me that because I could see by his actions.
Once you do have your definite major purpose and you know these things about yourself and you know what your priorities are you’ll never have to wonder what the correct decision to make will be. You’ll just filter everything-you’ll filter every big decision through the question, Is this forwarding my definite major purpose? That is number four Restructuring Priorities.
Sterling: Yeah, when you go and study economics 101 you find that it’s all about people determining what their priorities are with limited resources. We’re at a time that it seems like the economy is contracting. Everybody is restructuring their priorities and stuffing the preverbal money under the mattress. But again this is an opportunity that if you restructure your priorities in a correct way instead of all that retraction and reactionary behavior, then you can use your money and time in ways that are completely effective and will guide you towards more freedom. Rather than that let me just sit and wait this out and hope that nothing really bad happens to me.
I know when you are worried you just want to go home and sit in front of the TV and veg-out . We all need our down time but my friend is probably spending fifty to a hundred bucks a month on his cable package. I haven’t had TV for years myself. Now I do watch things, but I just stream them on the internet or go rent some DVDs or whatever and I’m very judicious about what I watch because I don’t just dump all my time into a time suck like that.
There are times when my brain needs that downtime. But what’s more important to me, to sit and zone out and numb myself all the time or to actually make progress towards control? If you find yourself saying I just don’t have the time right now or I don’t have the money right now to take control of my life to start an internet business to progress or you say I’m just too freaked out I’m just going to watch TV. Just catch yourself and say to yourself what I’m saying is I’m not making it a priority. Ask yourself, Is this really in line with what I want? Now if you come to the point, and make the decision that Grey’s Anatomy is the priority in your life then well ok then act on that and more power to you. But ask yourself what is it that I really want? And make sure you are restructuring your priorities and acting accordingly.
Jay: And my buddy, had he actually asked me for advice on it, I mean obviously he was just telling me I can’t do it even though I wasn’t trying to push or ask him to do it. But had he said, “What can I do?” I’d say well you obvious like your time to play your video game for a couple hours, I’d say, you can still play it for an hour and then work on your business for one hour. You can still do things you want to. You just have to do it less, knowing that in the future if I put this extra time and effort into this right now, I could have a lot more time to do those things whenever I wanted instead of just little bits here and there because I had to go to work all day.
Sterling: Alright number five is to build your number one asset. We’ve talked about what we think the number one asset is in business. Really this is going to be your number one asset. It’s the basis of what we do in our life it’s the basis of everything we teach in the academy. This is bullet proof equity for your life and your business. That is your number one asset. It is your community of loyal customers. They look to you as a trusted advisor and want to do business with you again and again and again. So when you have this community of loyal customers, it brings you many advantages that really can kick in and get you through an economic downturn that can hit a business. Businesses always have little ups and downs and especially in a time like this.
Jay: We talked a little bit about getting thinner in one area and how you can create a new product or a new service to boost your income. People might be thinking what if people aren’t spending?
Sterling: Well the truth is, money does continue to flow and when you have that community of loyal customers you have direct connection to your market. You’re keeping in touch with them in such a way that you are in touch with their shifting needs-the shifting needs of your customers. We just got done talking about restructuring of priorities and yet it’s in a time like this that your customers are going to restructure priorities, but you can do things to place yourself in alignment with those priorities. If you place yourself in the path of the money that will continue to flow it’s not like the money all disappears under everyone’s mattress and we just sit on it for a couple of years until all of a sudden we decide I guess I’ll start spending it again. It doesn’t work that way. Having that direct link with your loyal customers is going to be incredibly valuable.
Not only that but you’re going to save a lot of money because you know exactly what your customers want your not going to waste time trying failed ventures, and doing things that are not going to be offering the types of value you need. And the people that will continue to make money are the ones that know how to offer real value to a market. When you’ve got your connection to the market it’s a lot easier to come up with what that value is of what people are willing to spend money on.
Not only that, but your marketing is going to be much easier and much more cost effective because the relationship and trust are in place. That’s something we’ve talk about on the podcast before and we go into extensively in the academy is that whole process of building up that trust with a community of loyal customers. So even if your sources of new leads are decreasing because of a recession you still have your community that is going to provide a solid foundation of business and income for you.
Really the winners in the recession are the ones that increase value and provide a better deal and have a direct connection with their community. They know what value to offer and they can continue to keep business going with them even though all the recession may be happening and the restructuring may be happening, you still have that number one asset, that bullet proof equity to carry you through times such as these.
Jay: Alright point number six-our survival point number six is: become a marketing master. We talked earlier about how the companies in the depression who kept advertising, in fact increased advertising spending, came out on top.
Marketing is always going to be the most strategically viable, strategically important skill you can have, Not only in life but in business, knowing how to get your message to the right market. When you know how to market effectively, and when you know how market effectively on the internet, (where it’s incredibly inexpensive to do so) you’re going to be amongst those who survive and thrive in an economic climate such as this one.
All sales depend upon getting the attention of your market. So, if you know how to get the attention of your market and keep the attention of your market in very cost effective ways, that’s where you move forward and even move upwards despite the downturn. Becoming a marketing master is also a very key thing. It’s something we go into. We have a whole course on getting attention and building community type stuff because it is so important and makes your marketing easier and it’s what is going to be responsible and it’s what your business growth no matter what economic times we are in.
Sterling: One of the things I actually talked to the guy I was talking to last night that does the vitamin business is, he told me all about how he goes to Japan to learn all about all the newest ingredients and all these new places. He goes all around the world to know exactly what to put into these vitamins, and the best quality and how this mixes with this and all this kind of stuff and I said well how much time have you put into your marketing education? And he said I don’t know much about that. And I’m thinking, you could have the best product in the world but if you can’t sale it to somebody, who cares. I was thinking wow. Even though he’s the owner of the company and I was trying to tell him. I said you know I believe that equally to the information you know about the vitamin stuff you should know about marketing, or the vitamin stuff doesn’t matter. What you know about those cool products means nothing if nobody will buy it. You just have to think that way.
Jay: Marketing is a life source of your business. It’s something that to any degree that you need to make it a priority. If you know that it is not your forte, you still should strive to know enough about it to know how to get the right marketing people in there to work with you. Because again, it is the life source of your business, it is the keen marketing mind. It’s what is going to carry you through. It’s marketing, more effective marketing and that’s what’s going to allow you to keep sales coming in even if spending seemingly is getting thinner.
And so the bottom line in all of these. Let’s go ahead and review the six points.
1. Be proactive, not reactionary.
2. Become independent.
3. Leverage your time and take control of your earning power.
4. Restructure Priorities.
5. Build up the number one asset. The bullet proof equity–the loyal community of customers.
6. Become a marketing master.
Really the bottom line is that now is the time to make a bold move to step up to seize opportunities to be proactive. Because now is the time that while other people are sitting and waiting and pulling back that there is going to be all this opportunity to ease up and come out and even be even more successful, and higher up in your business, and to seize some of that market share. So now is a better time than ever.
One more thought we want to throw in there is to be very careful about what you listen to and watch. I know that when we’re in a time like this it’s very tempting to look for that reassurance by watching the media and the news. Hoping to get some idea or inkling as to what is going to happen so that maybe you can erase some of the uncertainty.
And even the smartest economists are just making their best guesses and don’t really know what is going to happen. Not that you shouldn’t be informed, I mean I go and watch very specific news clips when I say I want to inform myself about a particular candidate when I’m going to vote and things like that but just turning on the news in a time like this is sadly a very inadvisable thing to do. How does the media make money? It is by getting your attention. And they know one of the most effective ways to get your attention is with fear based sensationalism. It’s always what is sold and keeps people coming back. Really in the end, even though we are looking for those reassurances, we try to take away some of the uncertainty, it’s just going to be feeding the anxiety and feeding the feeding the fear so be very careful about what you read. Be very deliberate about the news you consume and the sources that you go to. I guess that’s another place to be proactive and not reactive, in your consumption of media and keep the information diet type mentality in mind about going and deliberately looking for information for specific reasons that are relevant to what you need to know at that very time. That’s one last thought we wanted to bring up.
Sterling: Alright, so we have a question for you. Has the recession actually affected you and what have you done to become more recession proof? If you go to internetbusinessmastery.com and go to this particular episode on the comments section, we would love to hear your answers there.
Jay: Here’s just one announcement. It is how you can get your hands on this newly released to the public audio program “Three Pillars Of Designing Your Ultimate Internet Lifestyle” that we mentioned earlier in the episode. So to get your hands on this audio program just go to freeaudiogift.com and sign up for the free email newsletter. If you’re already a subscriber to the email newsletter you should have already received a copy of the audio. If not, by all means, contact us and let us know.
Sterling: If you just go to freeaudiogift.com sign up for the email newsletter you will be sent a link where you can access this free 45 minute audio program the “Three Pillars of Designing Your Ultimate Internet Lifestyle” along with a lifestyle design chart that you can fill out after you listen to the program you can fill out. It will help you stay on track with every decision you make. It’s a lifestyle chart that will help you achieve the lifestyle that you truly desire. So go to freeaudiogift.com right now and claim your copy of this special audio program.
Announcer: It’s time for the internet business quick tip.
Sterling: This episodes internet business quick tip is about how to get quality custom themes designed for Word Press based sites. Of course you know we’re big fans of the Word Press platform. We use it in a lot of the sites that we do. When we redesigned our internet business mastery site we put a call out to the internet business mastery community and looked far and wide and got recommendations to find somebody to help us with that redesign and so we wanted to share that resource with you, and give a little shout out for him since he did a great job on not only on our main business mastery website but also on the academy site as well. He did custom installation, custom themes, and added a lot of those features for us. So if you would like to know who did the Word Press theme design for us and if you’re looking for some custom Word Press themes for yourself make your way over to pixeljar.com. They’ve got a contact link right there on the site. And it’s Brandon that you’ll be talking too. He’s the one who’s been working with us on those things. We’ll put a link to that in the show notes as well. Pixeljar.com is our recommended resource for custom Word Press themes.
Sterling: Now if you’ve like dozen of other resources such as this one, you can find them in the Internet Business Mastery Academy along with video tutorials of us showing you exactly how we use them. And to get a 30 day no risk trial membership to the Internet Business Mastery Academy, visit freeaudiogift.com.
That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business.
You’ve been listening to the Iconiclass of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay! Sterling and Jay invite you to discover one of their most popular audio programs ever, the free builders of designing your ultimate internet lifestyle! Visit freeaudiogift.com now and sign up for the free weekly Internet Business Mastery email newsletter! And you’ll get instant access to the life changing audio presentations, pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to freeaudiogift.com! Internet Business Mastery – free your mind!
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