Internet Business Mastery: Business Development and Internet Marketing for the Web 2.0 Age

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Sterling: This is Internet Business Mastery, episode 101∆.

In a world where bosses control your life, and thoughts of escape fill your mind, where inspiration seems dead and cynicism rules the masses. You have a desire to break free; you feel the need to take control. Now there exists a place where the secrets of freedom and wealth are given to those who believe. Internet Business Mastery.com – free your mind!

Sterling: Hello, and welcome to Internet Business Mastery online at Internet Business Mastery.com, I’m Sterling….

Jay: And I’m Jay….

Sterling: And we’re here to help you escape the ‘9 to 5’ and live the lifestyle of your dreams by turning your life’s passion into a profitable internet business, even if you’re just getting started today. On this episode of Internet Business Mastery, we have an interview with social media traffic master Don Crowther. And in the Quick Tip, we share a tool that we use on a daily basis to outline content, plan our strategy, and raise our productivity.

We’d like to remind you that if you’d like to get a jumpstart on creating your own profitable internet business using our proven system, you can claim your risk free trial membership to the Internet Business Mastery Academy by going to freeaudiogift.com.

So Jay, what’s been going on?

Jay: Well let’s see, I guess it’s seminars in the air or something. We’ve got a couple things coming up. I’m going to be speaking at the Glazer-Kennedy Social Media Money seminar which is taking place early in August and that’s going to be in Baltimore. So if anybody listening, in fact about the time that this episode goes out I think I’ll be there so if you happen to be there and you hear this then by all means please come and say hi. I always love to meet Internet Business Mastery listeners and community members in person. So that’s going to be a lot of fun.

Sterling: This is an interesting thing that we started with Dan Kennedy and now you’re…what are you hosting it, MC’ing it, what is it again?

Jay: Yeah I guess I’m kind of like the MC of the event where at the beginning I’ll kind of…Bill Glazer’s going to interview me, we’re going to kind of lay the foundation and then we’ve got different speakers on specific topics, and then at the end I’m going to kind of give the wrap up of okay, how do we take all this stuff and make money out of it. So I’m prepping up my content for that and it’s going to be good stuff, I’m really excited.

I mean yeah, it’s a thrill to think that back when all this stuff started Dan Kennedy was one of the first people to introduce me to information marketing and just marketing in general and that’s where I first started learning to become a good marketer was from Dan Kennedy. And I remember going to Glazer-Kennedy events and learning lots and getting all amped up and excited about the possibilities of my business.

And so it’s pretty amazing to think about the journey now a few years later, I guess it’s been 5 or 6 years since…well it’s been 7 years since I’ve quit my job and here I am now a featured speaker at one of their events. So I guess that’s one thing you always have to help me with Sterling is stopping to go oh wow, that’s a pretty cool accomplishment because my achiever is always going okay, what’s the next thing I’ve got to do, what’s the next thing I’ve got to do. So I guess as I hear myself say that, I am very excited about that.

Sterling: Yeah that’s awesome, nice full circle with IBM being represented, yes! Or Internet Business Mastery, excuse me.

Jay: Well and so speaking of which another event is going to be for the very first time ever I’m starting…in fact just yesterday I went down to start reserving some of the stuff that we’ll need for this. The very first ever Internet Business Mastery live event, it’s something that people have asked for quite a while. Like ‘hey when are you going to something live, when are you going to do something live?’ and so this is going to be our first foray into doing that kind of thing.

It’s a very exclusive event; right now the only people getting access to it are the Traffic Attraction Formula students. They get a ticket to come if they want and it’s looking though based on the RSVP’s, it looks like we might have a few extra slots. It is going to be a very intimate exclusive event but if we do have a few extra slots, we will bring that to the general public – probably to the Academy members first but then to the general listeners of Internet Business Mastery, if somebody wants to claim one of those last spots.

I mean it’s definitely going to be a very unique experience because we’re keeping it very small to kind of just test the waters with this at first and certainly we’ll have such a small intimate thing where you’ll get to be able to do drinks with us the night before and chat, and then full workshop customized to what the students want, and then the next day people can do some one-on-one consulting if they want. And in the future I imagine if we do something like this it’s definitely going to be a few thousand dollars to attend but we’ll keep it a lot more reasonable this time around.

So definitely watch the blog and the email newsletter as well as the feed for information about that because we will open up any available slots for a small charge to the general listenership and Academy members.

Sterling: Well and that’s going to be like mid-September or something when it’s going to be held so it will be in the next mid-August when we start talking about it if we have space available.

Jay: Absolutely yeah. Dates for that, I guess I can go ahead and mention are September 17^th, 18^th, and 19^th – so a little mixer on the night of the 17^th, a workshop on the 18^th, and then slots for consulting on the 19^th.

Sterling: More info to come!

Jay: Oh, more to come, absolutely. So anyway, speaking of the Traffic Attraction Formula, one of the people we recently had come in is one of our faculty. I brought in a good friend and also very smart guy, Don Crowther. There’s a story I want to tell but I’m reminding myself actually, I actually tell it at the very beginning of the interview so you’ll hear that story about Don that speaks to just how well respected Don is when it comes to things like social media traffic especially, but just as a marketing mind and business guy in general.

Don Crowther, a lot of people are familiar with the names like Jeff Walker and Frank Kearn and people making lots and tons of money on the internet and teaching people about internet marketing, and Don has been an advisor and a friend to all these guys and kind of more in the background just because that’s just his nature but a very bright guy and I was thrilled to be able to sit down with him and interview him.

Sterling, unfortunately you weren’t available at the time to do this as well but we wanted to bring part of this interview into the podcast and into the show here because he gave such great information. So this is an excerpt of that interview with Don Crowther, he gives some great strategies and then the full interview will be made available inside of the Academy.

And so if you’re an Academy member you can look in there and find the full extended version of this as well. So I guess without any further ado let’s just jump right into the interview with Don Crowther.

And now the featured segment…

Jay: Today we are privileged to be joined by Don Crowther and before I bring Don in here, let me tell just a quick story. When the first time I heard of Don, heard his name, I was at a conference and it’s not important what conference it was, it was just an internet marketing conference. And I showed up later in the day on the first day so I had actually missed the first day of stuff.

But I was curious like how did the day go and asked some of my friends. I said, “So what, did I miss anything really important?” And like the unanimous…of everybody I asked, the unanimous answer was, “Oh, you missed Don Crowther’s presentation on social media.” And this was like two or three years ago so social media was a brand new thing, so yeah, two maybe even three years ago and that was the first I had heard of his name, and about a year later I was fortunate enough to actually get to know Don and we shared dinner a few times and he shared many excellent ideas with me and is definitely a guy that many, many people listen to when it comes to social media traffic.

So that’s what we’ll be talking about today and that is why I invited Don to be with us because he’s in there, he’s doing it, he’s a veracious tester, and I trust the information that he teaches. So thank you Don for joining us today.

Don: Well thank you very much.

Jay: I know you’re extremely busy…

Don: Let that be the lesson to never miss one of those presentations.

Jay: I know, next time I know. I will never miss your presentation and I know you’re extremely busy so thank you for giving an hour of your time in the middle of launching a very cool product which maybe we’ll mention at the end of the call. But I’m going to go ahead and turn the time over to you the topic being how to get traffic with social media and most specifically with Twitter, so go ahead and take it away and I’ll just chime in as needed.

Don: Okay, so just to let you know, I’ve got a couple of things I’m going to talk about Twitter but I’m thinking of going a lot wider than that.

Jay: That sounds great. Let’s do it.

Don: Okay, alright. I just want to make sure because if not, I will rework this as we go along. Let’s start out by just talking history for just literally two minutes. Social media was nothing three and a half…basically the beginning of 2007 is when social media started. So it was three and a half years ago, social media was just starting. And it has had amazing explosion since then, so tweets per day has gone from zero to 50 million.

If you look at Facebook, Facebook users…obviously there was zero back at that point in time, in August 2008 there were 100 million. It took until April 2009 and so a little less than a year to hit 200 million, 300 million just happened just five months later in September 2009. In February 2010, we hit 400 million and so what’s happened is each time it increases an additional 100 million in one month less than it took before.

And if you go through that process you start looking at that line and you go wow, this is amazing what we call in the business world a hockey stick, where it starts out flat and then all of a sudden it just spikes up and goes through the roof. Those are so hard to forecast because you never know number one, will the hockey stick happen, number two, where will it happen, and number three, how steep will it be, and number four, how long will it last? What has become clear here is that social media is not a fad, this is what the future of internet is. What has happened is it’s stopped being a ‘I talk to you and you quietly listen,’ and it’s become a conversation back and forth between individuals, between individuals and companies, between companies and companies, all kinds of different things are happening.

Let me just continue a little bit more history. YouTube – January 2008, ten hours of video were being uploaded per minute. By May 2010 it’s twenty-four hours of video uploaded per minute. Then you could look more, in July 2006 there were 100 million video views per day on YouTube. In October 2009 it hit one billion and by May 2010 it was 2 billion videos views per day. That is 30 million hours of video being watched every single day. How’d you like to have that bandwidth?

Alright, and all this says nothing about LinkedIn and blogs and mobile and hub pages and Squidoo and all those other kinds of sites and lots of tease strategies have come along during that time. So let’s talk about some of the strategies that I believe are so important and what I’d like to do is sort of skim through several stragies right now and then we will loop back and I’m going to talk about several strategies in detail.

One of them is…actually I’m redoing these things as we go along. Let’s talk about local for just a moment. I don’t know how many people on this call or who are involved in your course actually have local businesses which usually implies that you’ve got a business operation that people walk into and sit down at or buy services from a local plumber, a local roofer or something like that. Well local is a key part of social media, let me spend two minutes and just talk about.

Okay, if you’re local and you’re not in Yelp, you’re in series trouble. If you’re local and you’re not being involved with Foursquare to bring people to your company…well just think about this for a second, let’s just imagine you own a donut shop and on average on a typical day you bring in 100 customers. They come sit, eat a donut, drink a cup of coffee, whatever it is and you use Foursquare. So for those of you who don’t know what Foursquare is, Foursquare is similar to a Twitter but it is location based.

And so what people do is they check in, in different locations, so when people arrive at your particular donut shop, they will go into Foursquare and they will check in that they’re arrived there. It sends out a note to all their followers and says ‘hey, I’m at Jason’s Donut Shop at 52^nd and Wells, come down and have a donut with me.’ And what ends up happening is, Foursquare tends to actually cause people to get in their car and jump on their bike or walk over and they actually sit down with Jason and have a donut with him while they’re there.

Now for Jason, there’s all kinds of various questions about whether he would want to do this or not, one of the main ones being, do you want everyone to know that you’re not at home so you can come rob it, but for the person who runs the donut shop this is absolutely huge because if you think about it if each one of these people who walks in, if just ten of the people who walk in check in and of those ten people who check in, three of them bring in three people each, you just increased your business by 10%.

That’s not very big numbers but it’s an increase of 10% in your business all from something that is totally free. If you do things like making people who come in a mayor for that particular location, maybe you give them a free cup of coffee or whatever, or on a regular basis you do things just to encourage these people and all of a sudden your business is up 10%-20% which can make a huge difference.

Gowalla is a similar kind of service, Google Maps is another amazing element of this social local kind of thing that’s happening out there. So if you go into your local community and you put in restaurants, Racine, WI, it will give you eight different restaurants that will come up and there’s not only the map and it shows you where they are on the map, but it gives reviews and that’s where it suddenly starts getting interesting is that people are placing reviews about your particular location, your particular service and people are able to make buy/no buy decisions based on that.

And so if you’re not paying attention to this, if you’re not active…if you are actively encouraging those things; that’s great. So I’m looking at that very sheet for Racine, WI where I live and what I see is that I see two, four, six, seven different restaurants. One has 34 reviews, one has 31 reviews, all the rest have less than 20. And I look at those and I go okay, that either means they are really bad or they’re really good.

So I click on those and I find out the one who has 34 reviews actually has good reviews. Do you think that’s going to cause me to say hey, I’ve never actually been to that particular restaurant and I should go, and all of a sudden your business doesn’t explode, but it certainly expands in this process. Those are some of the kinds of things that are happening in social media.

So Jason, let’s step back here and ask you a question. I’m going to see how good you are, okay?

Jay: Okay.

Don: Alright, what are the three, four major reasons why people, why businesses use social media? What do you think the number one is?

Jay: Well I mean one of the reasons I would say is because of tapping into the trigger of social proof. I mean that’s what comes to mind when I hear you talking about all these things. I mean everybody listening to this in the course knows that recently I injured my knee and I needed to go and find an orthopedic surgeon and I went on Yelp and I looked at reviews and that’s how I found them. And it’s the same thing for my haircut and it was the same thing for my massage therapist, I found all these people but it’s because I had limited time and I had to make a quick decision and one of the best things that could help me make a buy/no buy decision like you said was social proof. Well what do other people think? Let them do the hard work for me and shortcut the process.

So I think if a business is smart, they’re tapping into it because of social proof. But I don’t know if that’s the actual reason why most businesses are thinking about that. Another reason that comes to my mind is to actually connect with new markets or connect more deeply with your current market knowing that in multiple contacts you’re going to be more likely to reach the sale.

And then I’d say driving traffic because if you can drop people a link in front of people wherever their eyeballs are and people are spending as much or more time in Facebook as their email inbox, let’s get them to take action. We need to drop our links in those places, I don’t know those are a few that come to my mind.

Don: Okay, you are really good. I just want everyone to know how good Jason really is. So the guy you’re paying to teach this course just got three out of the four, so congratulations, well done. So the four reasons are number one – to drive traffic to my website, 61% of the people. To make money, 56% of the people and this is what you left our Jason. We’ve got to talk…

Alright, number three is to build relationships with prospects, that’s 54%, number four is to build relationships with customers, that is 43%. So if you combine the build relationships with prospects with building relationships with customers, 97% of businesses are using it to build relationships, and here’s where that gets really, really interesting.

Basically what that’s telling us is that people have bought into what I consider to be the single biggest issue with social media and that is there are a number of trainers out there who have been telling everyone that social media is primarily for building relationships. And what they’re telling them is that social media can’t be used for making money and in reality it’s exactly the opposite when you think about it.

So give me just a minute and I’m going to take you down a path here for just a moment. I believe the single biggest reason why companies don’t make money using social media is because they are trying to use to do business social media the way they do personal social media. So they are trying to build their business using the same techniques they use to connect with their old college roommates and that’s where the problem comes in.

The people aren’t able to make money using social media and the reason why is because they’re spending all their time chatting about where they went to lunch today, taking pictures of their lunch, saying I’m tired, I’m going to go take a nap, good night Twitterites, good morning Twitterites. They’re doing all these things that do nothing to build their brand and have people who don’t want to carry on a business relationship the same way they do a personal relationship and actually it repels them besides taking far too much time for the business people who use those techniques.

So if you think about it for just a moment, when I talk to you, I want to know how’s your knee, I want to know how’s your business, how’s everything and I have these conversations with you because you’re my friend. When I walk into Best Buy and I want to have the guy recommend the best big screen TV to me, I don’t care whether he just broke up with his girlfriend last night, I don’t care what he had for lunch, and I don’t care if he feels like he needs a nap or if he feels underpaid. None of those things are things that I care about.

But if he approached me like he would a friend, he’s actually going to drive me away because he will be talking to me as you would a friend. And so you need to draw a clear line between personal social media usage and business social media usage and not cross the line from business into personal. If someone wants to contact you on a personal basis from business and you know there are some businesses that it is valuable to have more of a personal relationship with people – a doctor, a dentist, a financial manager, the kinds of things where there are advantages in having additional knowledge about someone’s life.

And it never hurts to say hey, I saw the pictures of your cute new baby. All those things are appropriate, but what becomes inappropriate is when you are sharing personal elements of your life that your audience, your customers don’t care to know. That’s where the line gets crossed and that’s what causes companies over and over again to drop out of social media because they’re not making money.
It’s all about the content, it’s all about proving that you’re knowledgeable, it’s all about proving that you can be trusted, it’s all about proving that you are the very best supplier of information products and services in that particular niche. Now don’t get me wrong, I’m not saying that you should be a boring automaton and never reveal anything personal about your life. What I am saying is that there is a line that you need to not cross and that when you do reveal personal elements of your life you do it occasionally and carefully chosen.

And those are the two key words, not just right and left sharing all kinds of aspects about your personal life. People don’t care what you had for lunch, people don’t care that you’re feeling sick today, all those kinds of things. It’s just there is a significant difference. So that’s a key rant but I have found that it makes all the difference in the world with companies whether they make money or not using social media and it’s the people who try to…and unfortunately what’s happened is there’s a whole group of social media teachers out there who are teaching exactly the opposite and as a result there’s a lot of people who have bought into that, that that’s the reason why you should use social media.

In fact there’s actually a video that I have up right now that we takes you through this in a little bit more detail and explains the rationale a little better than I just did. But as you do that, I think you’ll come to understand exactly what it is that I’m talking about. So Jason, next question, what do you think the three biggest reasons are why people don’t use social media? I’ll give you four because there’s four right on top of each other. Let’s see how good you do on this one, you did such a great job on the last one.

Jay: Well I know that one of the things I faced when I started seeing these new tools popping up – Twitter and Facebook and Yelp and all these things that I could tap into is just going, where am I going to find the time to do all that? It’s just too much time, I think other people would go well, that looks friendly, and nice, and fun and all but I don’t see that it’s going to make me any money.

I’d say a third reason is overwhelm, it’s like okay, maybe it’s going to make me money, but I can make some time, but where in the heck do I start and there’s ten of them that I keep hearing about and I don’t know which one to do first or how they’re supposed to work together so I just get overwhelmed and then I don’t do it. That’s all I’ve got right now on the spot.

Don: You’re really good. Okay, so number one reason and this is a poll we took of hundreds of small business owners asking them these questions, okay? Number one reason, I don’t know how to use it correctly and so they don’t know the skills. And so one of the skills I just taught you is, don’t pursue it like a personal one; focus on imparting information.

Secondly, it takes too much time. You nailed that one right on the head. Third one is, it’s difficult to track the results and that one’s actually not that hard and I’ll explain that a little bit more before we get done with this call. And number four is, there’s too many social media sites out there as you said, the overwhelm piece. And then the fifth one, which drops down considerably is not seeing results, non-monetary related.

In fact, what we’ve actually discovered is in our settings we’ve found that 50% of all the companies who are using social media are at least breaking even on it and many of them are making a ton of money. Isn’t that interesting? That was actually quite surprising to me when I saw that because I would have thought that number would have been considerably lower and so the number of companies that are making money. But what it’s showing is, the companies even though they don’t know how to use it correctly and even though it’s taking too much time and even though it’s difficult to track results and there are too many other sites out there, what they’re doing is at least breaking even.

And so people are saying wow, there’s a tremendous opportunity as soon as I start to understand this more, now I’ll be able to really kick this thing into overdrive. And that’s part of the reason why I think we’re here today. Let’s talk about some techniques that will do that.

So let’s go down and talk about a couple of these very specific techniques that I think will be very helpful for you. Let’s start with the Twitter one okay? So this one starts to ask the question, what do you post in your Twitter feed? Well, here’s the toughest part about Twitter, in fact I was actually thinking about this today. I watched a number of the social media guru’s out there and this isn’t just Twitter, this is everywhere.

And I’ve gone to dinner with them and I’ve sat there and watched them at dinner with their iPhone out posting ten times during dinner and here they’re turning from their real life what we call sometimes in the IQ world – meet world friends and they’re ignoring their real life friends who are sitting there with them at the table wanting to hold a conversation with them so they can carry on a continuing conversation with thousands of people who if they were to walk past them on the street wouldn’t even know who they were.

And I’ve said to them, why don’t you just put that away? And they say to me, “I can’t, because I have to do this to continue my momentum with these people.” And I sit there and it’s like well I’m a social media expert, my iPhone is in my pocket and it has been all dinner. What’s the difference between you and I? And basically what the difference is that I have systems in place that regularly post. So it appears like I am sitting at dinner posting those things but in reality I’ve got it in my pocket and I’m enjoying a conversation with my friends there at dinner.

So let’s talk through one of the systems that has worked really well for me and a whole bunch of other companies that I think could work well for you also. Basically what you’re doing here is you’re building a foundation of posts that are evergreen, that come back over and over. You can recycle them and that do really well. So the first foundation stone of that is what I call stand alone tips. So you take your business and you write 50 or 100 different hundred and twenty character tips and they’re stand alone, they don’t require any other information.

And so each one of them then has a link afterwards and says, ‘more tips?’ and a shortened URL. When someone clicks on that they go to a squeeze page, that squeeze page has a video on it that says hey, if you just came from one of my tips on Twitter, if you would like more tips just like this, sign up right here in the box and I’ll send you some tips every day. And what that does then is build an opt in list and it enables you to post into advance all these tips and you don’t have to be doing it every single day.

Jay: Alright, we want to thank Don for joining us for that interview. Again if you want to hear the rest of the interview, there’s several more awesome strategies that he shared, I mean we got to the end of that interview and the Traffic Attraction Formula students were on the call live and in the chat and they were just begging him to keep going giving more strategies because they were writing them all down. So you can get that inside the Academy, if you’re not yet an Academy member you can check out and get a risk-free trial at freeaudiogift.com. If you’d like to get more great content from Don you can go to InternetBusinessMastery.com/socialmedia.

Alright, we just have a couple breakthroughs to share with you. Actually it’s one big breakthrough but it’s two different Internet Business Mastery students. I was thrilled yesterday when I was going through iTunes just checking out some podcasts and things, and went to the business section and right there at the top were two of our Internet Business Mastery students, both who of which have been interviewed here on the show – both Pat Flynn and Marin Kate who recently launched their own shows and put them inside of iTunes and were featured as new and noteworthy, both in the business and in the marketing category.

So they are getting some great traction and exposure right now through iTunes, so we want to give them a big congratulations not only on launching their shows but also on being featured inside of iTunes. So Pat show’s called Smart Passive Income and Marin’s show is called Escaping the 9 to 5. So you can find those both in iTunes. Congratulations to both of you!

Sterling: Yeah congratulations; that’s incredibly exciting, but don’t beat our show. No just kidding. This is awesome, we love to see that you guys are doing again, what you love and doing so well with it. Awesome!

It’s time for the Internet Business Quick Tip….

Jay: Alright, in this Quick Tip we’re actually…in a way this is kind of a throwback. I believe this was like one of the very…kind of related to one of the very first Quick Tips we ever gave years ago but because it’s been so long I was reminded of this recently. And sometimes I take for granted this particular tool or method or technique that we use because recently it was kind of working with a friend who does some internet business as well, and they were kind of seeing how I map things out and strategize things out and they were like, “Wow, what is this mind mapping stuff that you’re using? What is this program?”

And we’ve talked about mind maps a lot I know in the past and maybe it’s been a little while since we mentioned them, but again something I kind of take for granted but on a daily basis we use mind maps not only for meeting agendas but for keeping track of tasks, I was planning out a launch yesterday, every launch has been planned out in a mind map, every episode has been planned out in a mind map.

We get a new piece of content, earlier this morning it was planned out in a mind map, so just lots of stuff starts with the mind map. And it’s just because it’s so easy when it comes to how our minds work for moving ideas around and it’s kind of something you have to experience I guess to really grasp why it works so well. But it’s just for years now something that we use, and so I want to actually mention three different mind mapping tools because people immediately ask this.

The one that we use is called Mindjet but it’s definitely not cheap and probably not the place to start until you really know that you’re full on committed to mind mapping. And one of the big reasons we use Mindjet is we can collaborate with it and just lots and lots of features. However, if you want to just start out small, the thing that we recommend is called Freemind. So if you Google Freemind, you’ll find that it’s just free, it’s an open source project that somebody put together so that can work on both PC and Mac and it’s a great place to dabble around with the mind mapping thing.

If you happen to be in  a business partnership or need to be able to collaborate or if you want to be able to access it from anywhere on the web kind of like you do Google Docs or things like that, then Mindmeister (it’s kind of the German meister thing, a mind meister), actually I think there’s a German company that made it too. They have online mind mapping and you can do collaborations and they have an iPhone app as well for you to be able to access your mind maps that way.

And before we were big Mindjet users, we actually back in the original launch of the Academy, the whole Academy, all of the content was outlined in Mindmeister. That was how we used to do it until we fully converted over to Mindjet. So you can check any three of those out depending on what your needs are. Freemind is a great free place to start, Mindmeister if you need the online or the collaborative, and Mindjet when you’re ready to go all the way and to kind of get the mother of all mind mapping programs. Give those a look.

Sterling: And that was actually the way I did it. I started with Freemind and moved on up through the way we’re telling now. And by the way, certainly we’ll have links in the show notes of this for these different sites, but also I wanted to mention that if you’d like to see these mind maps in action, you can go to InternetBusinessMastery.com, click on the video link and you’ll see there’s a couple of different video posts that we have that use mind maps. One is making goals worth something, and then there’s another one that says getting started with Mindjet mind map software.

Those are just a couple that you can look at and I think we show how we do our goals through it. I mean I do all my personal stuff through it, any sort of personal projects I do that take more than just two steps I mind map it all out like I said including goals. So definitely go to InternetBusinessMastery.com, click on the video link on the navigation bar at the top and you’ll definitely be able to see how this stuff, how we use this.

Now if you’d like dozens of other resources such as this one, you can find them in the Internet Business Mastery Academy, along with video tutorials showing you exactly how we use them. To get a 30-day no risk trial membership to the Internet Business Mastery Academy, visit freeaudiogift.com. That’s it for this episode of Internet Business Mastery, until next time we wish you ultimate success in your internet business.

You’ve been listening to the iconoclasts of the 9 to 5, and the purveyors of freedom and fulfillment – Sterling and Jay. Sterling and Jay invite you to discover one of their most popular audio programs ever – The 3 Pillars of Designing Your Ultimate Internet Lifestyle. Visit freeaudiogift.com now and sign up for the free weekly Internet Business Mastery email newsletter and you’ll get instant access to this life changing audio presentation pulled directly from the content of the acclaimed Internet Business Mastery Academy membership community. Go now to freeaudiogift.com. Internet Business Mastery – free your mind!