All product launches carry with them a major hope that stirs excitement. This comes after hearing stories (some true and others not) of seven figures in under an hour.
While I look forward to sharing my own personal 7 figure launch stories, below are the fundamentals that will serve anyone looking to launch a product:
1. Have a product or be able to create one real quick
While I have worked with a few clients that were literally creating the product to fit the launch, it is SO much easier to have a product that has at least a few sales and preferable been sold many times before. This is because the feedback and time spent during a launch gets to be concerned with making the offer more appealing instead of creating the product.
2. Do not live in a vacuum during a Product Launch
This definitely includes the time spent planning the launch and the actual launch process. I have seen it time and time again with those who are “going to launch”. This usually goes on until you start sharing the idea and getting out of the vacuum which will give feedback from those you trust A second set of eyes on a Product Launch has proven invaluable to me time and time again.
3. Look at what others are doing
Preferably in your market/niche get on a few lists and begin to understand how ”they” are doing it . While it is great to bring the Product Launch method to a niche or market that has never seen it – recognize that you will be the one training the clientele how to buy during a product launch.
4. Network, Network and Network some more
Sounds simple but I have found that most people are either afraid or feel unable to approach those who are successfully doing launches or selling online. In actuality I have found that those who are MOST SUCCESSFUL have a mindset of giving and readily assist the eager and willing who are asking questions. While I am not encouraging in any way the exploitation of generosity… I am asking you to suspend belief for a moment and think about how you will respond to someone asking for help several months or years down the road. Will you remember that you were in the same position? Will you lend a helping hand? Most very successful people,if not all, have been in your position at one point. (ask me how I know this…)
5. Create Abundance through the offer
This has many names but the one that I like is the “Clank Offer” The clank offer is named after the old scales that had two places to put goods. The scale would clank when it was truly disproportionate on one side. The offer would “clank” when you are giving so much and asking so little for it. The idea is to literally create an offer that is so one sided in the potential customers mind that it would not make sense for them to NOT buy.
6. Follow through with the Customer
I just got off the phone with a potential client and we started talking about his email list size. His response was that he had over 8,000 customers that he had NEVER followed up with after they made a purchase from him. So to me this is not even a potential list size of over 500 as most have forgotten him over time.
Was his product what they wanted?
Could he have made it better?
Are they open to buying something else?
These all could of been answered if he would of followed up even just a little bit (I recommend major follow up)
7. Learn from your last Product Launch
I purposefully worded number 7 selling you into the future where you have already run a Product Launch. Everyone who does their first launch has a steep learning curve and success or failure the first time out is not really the point. Once you cross the threshold of doing your first launch you will never have the dread that the first one seems to bring Suspend belief (or disbelief) and get to launching….
Jonathan Drake, MrProductLaunch.com | @JonathanDrake (Twitter)
The Seven Essentials for a Massive Product Launch
(and smaller ones as well)
All product launches carry with them a major hope
that stirs excitement. This comes after hearing stories (some
true and others not) of seven figures in under an
hour.
While I look forward to sharing my own personal 7 figure
launch stories, below are the fundamentals that
will serve anyone looking to launch a
product:
1. Have a product or be able to create one real quick.
While I have worked with a few clients that were literally
creating the product to fit the launch, it is SO much easier
to have a product that has at least a few sales and preferable
been sold many times before. This is because the feedback and
time spent during a launch gets to be concerned with making the offer more appealing instead of creating the product.
2. Do not live in a vacuum during a Product Launch.
This definitely includes the time spent planning the launch
and the actual launch process. I have
seen it time and time again with those who are “going to launch”.
This usually goes on until you start sharing the idea
and getting out of the vacuum which will give feedback from those you trust A second
set of eyes on a Product Launch has proven
invaluable to me time and time again.
- Look at what others are doing
Preferably in your market/niche get on a few lists and
begin to understand how ”they” are doing it . While
it is great to bring the Product Launch method to a niche or
market that has never seen it – recognize that you will be
the one training the clientele how to buy during a product launch.
- Network, Network and Network some more
Sounds simple but I have found that most people are either
afraid or feel unable to approach those who are successfully
doing launches or selling online. In actuality I have found that
those who are MOST SUCCESSFUL have a mindset of giving and readily assist the eager and willing who are asking questions. While
I am not encouraging in any way the exploitation of generosity… I am asking you to suspend belief
for a moment and think about how you will respond to
someone asking for help several months or years down the road. Will you remember that you were in the same position? Will you lend a helping hand? Most very successful people,
if not all, have been in your position at one point.
(ask me how I know this…)
5. Create Abundance through the offer
This has many names but the one that I like is the “Clank Offer”
The clank offer is named after the old scales that had two places
to put goods. The scale would clank when it was truly disproportionate
on one side. The offer would “clank” when you are giving
so much and asking so little for it. The idea is to literally create
an offer that is so one sided in the potential customers mind
that it would not make sense for them to NOT buy.
6. Follow through with the Customer
I just got off the phone with a potential client and
we started talking about his email list size. His response was
that he had over 8,000 customers that he had NEVER followed up
with after they made a purchase from him. So to me this is
not even a potential list size of over 500 as most have
forgotten him over time.
Was his product what they wanted?
Could he have made it better?
Are they open to buying something else?
These all could of been answered if he would of followed up
even just a little bit (I recommend major follow up)
7. Learn from your last Product Launch
I purposefully worded number 7 selling you into the future
where you have already run a Product Launch.
Everyone who does their first launch
has a steep learning curve and success or failure the
first time out is not really the point. Once you
cross the threshold of doing your first launch you will
never have the dread that the first one seems to bring
Suspend belief (or disbelief) and get to launching….
Jonathan Drake | www.MrProductLaunch.com
Voicemail Line: 877-877-7507
Yes, networking is very important for product launches. Many internet marketers assume that people will be happy to promote their products on blind trust, but trust is much easier to earn on a face-to-face basis.
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Good summary, I’d also like to add the step of micro-testing and using social media to create feedback and even a list (Aweber, Twitter) prior to actually developing the product to ensure their is in fact a need for the value your offer (or to make it better).
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I agree David, our JV roster SHOT up when we started meeting the guys in person at seminars!
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@Mitch, yeah we do surveys and similar things to our list when we are prepping for a project. Doing that helped us design the Academy to be what our community wanted rather then just what we THOUGHT they wanted.
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