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Last week I hinted about the biggest business investment I’d ever made.  Then I challenged you to guess what it was with the first to guess winning an exclusive Unemployable mug or t-shirt.

Well, we have a winner! In fact we have two. But before I reveal the answer and who won, let’s review the hints about the investment.

• It was something  I had been working on putting together for a few months
• It came together with a phone call and a wire transfer
• I agreed to it on the spot
• I had to prepare for something in mid-July
• It would benefit my customers/community

And the Winner Is…

I decided to declare two winners. The first two to hit the answer dead on were @danielwatrous and @NCoastGardening. Congrats! Now, drum roll please. The answer is…

You got it! A few others also guessed right including @masonworld, @larajf, @ToddSkaggs and @KickTheWebGeek. Well done!

A Priceless Opportunity

Today I’m off to Los Angeles to meet with Jeff Walker and his team. In addition, fifty of his top hand-selected students will be there to mastermind with me. For three days we’ll plan the launch of my upcoming New Media Mastermind membership site.

Jeff’s time doesn’t come cheap. I had to pay five figures to solidify the opportunity. But even my most conservative calculations show that the ROI will be significant and the impact long-lasting. I didn’t hesitate at the cost for a moment.

Success Slingshot

Something that has consistently shot me forward as an entrepreneur (and before that as a musician) is working with mentors. Whenever I’ve wanted to jump to the next level, I’ve called ahead to someone that’s already there and asked them for directions.

My first business mentor helped me escape the 9-to-5. The next mentor introduced me to the world of information marketing allowing me to ditch a business that was quickly turning into another job.

The following mentor taught me how to use my marketing skills on the Internet allowing my wife and I to move our business and life to New York City and other cities such as Buenos Aires.

It was a trusted mentor that taught Sterling and I the power of membership sites directly leading to the six-figure revenue now generated by Internet Business Mastery.

Each mentor has impacted my life and business significantly. So when set my goals for this year, I knew right away it was time to work with another mentor. Jeff Walker was the guy I needed.

Million Dollar Launches

Jeff Walker is a highly sought after marketing consultant and creator of the Product Launch Formula.

He was involved in the first ever one million dollar launch for an online information product when John Reese pulled a million dollars in sales in a day. Since then, he ‘s worked with numerous high profile clients including Dan Kennedy, Frank Kern and StomperNet (whose launch produced 3+ million dollars).

I’m extremely excited for the opportunity to work with Jeff since he only works directly with one or two clients a year. He’s very selective about what he spends his time on.

So how did I make it happen? How did I get Jeff Walker to call and offer to work with me? Well, that’s a question that I’ll answer in a special case study video. To get this video you have to be on the Ultimate Success Case Study Alert List. I’ll post it at the end of the week.

Trickle Down Effect

The great news for you is that this experience will lead to great content for this blog and the Academy. Insights gathered from my consultation with Jeff and his team will trickle down to benefit you as well.

Creative Guesses

Thanks to those that participated in the guessing game. It was a lot of fun to see all the ideas come in. Some people got really creative. Other guesses included:

• Buying a Pinkberry franchise
• Purchasing ad space on the moon
• Being offered a cable TV show
• Buying podcast startup, Mevio
• Investing in a brand new podcasting studio
• Signing up for golf lessons
• Having a baby

What do you want to know?

To help deliver maximum value to you, tell me what you’d like to hear about in my case study.

• What questions do you have about finding and working with mentors?
• What would you like to know about how getting Jeff Walker to work with me?

This post is in: Internet Business Case Studies, Mindset for Success