When we’re in school, we’re trained to write like every other academic monkey hanging in the ivory tower.
Your writing instructors loved to give the best grades to the students who could write as if they were some floating intellect in space. Even better if this floating intellect had no form or personality. Instead, it just dispassionately put pen to paper to write about whatever the topic of the day happened to be.
To them, cold and clinical was the best way to write.
But now you’re in business. You want to communicate with your customers. To make an honest living you need to excite your customers and motivate them to buy your products.
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Monday, March 21, 2011 by Mike Denison -GUEST-
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