Last week was New Media Expo, three power-packed days worthy of the time and money for any blogger, podcaster or web video producer. If you weren’t there, I encourage you to go next year.
I could give you many reasons why, but you really only need one.
I could say to come for the world-class presenters, valuable case studies, access to industry leaders, Vegas buffets, cheap flights, bargain hotels or night-time thrills. All those are good reasons.
In the end, there’s really only one reason you need to attend New Media Expo.
Your relationships with people in your market (both your audience and your colleagues) is one of the most important assets for your business. Investing in this asset regularly is critical in order for your business to continually grow and succeed.
Here’s why you want to be one of those people at New Media Expo next year.
1. Your Income is Directly Related to the People You Hang Out With
If you want to make money from your content and leave your mark on the world, you need to hang out with people who have already done that or are actively pursuing it.
This means finding new friends to associate with on a regular basis. While that *can* be done through Skype, Twitter, Facebook etc., there’s nothing like sharing a race on Go-Karts or a sword-swallowing evening (more on this below).
Those in-person connections build relationships. Businesses are built on relationships.
Without getting out to events, I would have never had my first book deal. I would have never met Jeremy. Internet Business Mastery would not exist!
2. Beat the Solopreneur Blues
It’s lonely at times sitting at home, staring at a computer screen and cranking out your content. Many of the people around you don’t understand this “strange little Internet thing” that you do.
But when you enter a in a room with over 500 people who have the same lofty goals and face the same challenges, a weight lifts off your shoulders. Your dreams and efforts are validated. You belong to a community that understands you.
This alone goes a long way to keeping overwhelm and discouragement at bay. Make sure you get regular doses of it.
3. You Can’t Do it Alone
Back when I was a recording musician, I had the delusion that I was an “island” as an artist. I was so amazingly creative that I could write the perfect lyrics, melody and hook all by myself.
Then I’d go to the studio with the idea that I knew all the best settings for the mixer, the best mics and the secret sauce processing to get the ultimate recording. This thinking held my art back for years.
It wasn’t until one of my mentors told me to get a producer that I finally humbled myself enough to get outside perspective.
You know what happened? The next CD was the best one I’d ever made…by a long shot.
Collaboration is key. Accountability is a must. Outside perspective will free you from your own blinders.
Whether you get it from partners, masterminds or mentors, one of the best ways to find the people you need on your team is attending live events.
4. Be a Catalyst for Change
Nowhere will you find such a concentration of passionate content creators than at New Media Expo. Each with a story worth telling, a fire inside to share their message and vast goals for making their mark on the world.
It’s exciting to think about all the potential energy for change that converges at one time in one place during NMX.
Imagine if each person at the event goes on to change the life of three people this year because of things they learned. Then imagine the impact each of those three people will have.
The effect is exponential. This is why I love working with entrepreneurs, specifically content-creating entrepreneurs. There’s no better place surround yourself with those kinds of game changers than at New Media Expo.
OK. I think you get the point. If you went to NMX and didn’t even attend a single session, it would still be worth your time. That’s not to say that there isn’t quality info in the presentations. There’s certainly no lack of tips and takeaways.
I make it a goal to come away from an event with just three big takeaways to put into action right away.
Here are my three takeaways from this year.
- The more prolific you are as a content creator, the faster your business and brand will grow.
- The two most important things you can do for your business are create (i.e. add value to the Internet with your content and perspective) and relate (i.e. spend time building key business relationships and earning fans one at a time.)
- If you want an easy way to create content, attract traffic and build a brand fast, do interviews. Take a look at what Jaime Tardy and John Dumas are doing.
A Summary of Our Presentation
Our presentation was 5 Action Plans for Profiting from Your Blog, Podcast or Web TV Show. From the people standing up at the back of the packed room, it’s clear people want to know how to finally make money from their content.
So we broke it down and made it super simple with a five-step plan for making money from your content.
- Identify and audience with a pain that you can solve
- Embrace your story
- Build a relationship with your audience
- Choose a money model
- Outline the solution
In step four we shared five action guides (i.e. easy-to-follow recipes) for making money with your content in the next 60 days (no matter how big or small your audience is).
We’ll send an audio recording of the presentation out to our Academy members.
Highlight: Internet Business Mastery Meetup
Hands down our favorite part was hanging out with over thirty Internet Business Mastery listeners and students. We are so fortunate to have quality people following our podcast. We spent five hours chatting! I enjoyed every minute.
Our thanks go to Jared Easley for his help in planning it.
Highlight: Go Karts at Pole Position
On the last day, a group of our business friends went to a nearby Go-Kart track. It was a blast. Business is just better after you’ve passed your colleagues up on the track and run them into the siderail (though, I’m not saying that happened To Jaime Tardy nor that Pat Flynn was at all involved :).
Here’s who was there…
Photo Credit: Leslie Samuel
Highlight: Sword Swallowing
Apparently there are only fifty people in the world that know how to swallow a sword. Monday night we had the privilege of watching one of them, Roderick Russell, perform this amazing feet in a private suite.
Just as amazing were the mind reading and magic tricks he subjected us to. Most amazing of all is the fact that there are explanations based in reality for everything he did, skills that he has worked hard for years.
Highlight: Penn and Teller
Penn and Teller are masters of their art. I’m pretty hard to please when it comes to live shows, but I was thoroughly entertained by their brand of magic and comedy. I highly recommend it if you are in Vegas.
What Do You Think?
Were you at New Media Expo? What was your favorite part? Will you be there next year?
Any Go-Kart tips for me? I really need to redeem myself.