Escape the 9-to-5 and live the lifestyle of your dreams by transforming your life's passion into an extremely profitable internet business—Start your Online Business now.

When we’re in school, we’re trained to write like every other academic monkey hanging in the ivory tower.

Your writing instructors loved to give the best grades to the students who could write as if they were some floating intellect in space. Even better if this floating intellect had no form or personality. Instead, it just dispassionately put pen to paper to write about whatever the topic of the day happened to be.

To them, cold and clinical was the best way to write.

But now you’re in business. You want to communicate with your customers. To make an honest living you need to excite your customers and motivate them to buy your products.

And you’ve probably realized by now that the old style of writing you learned in school isn’t cutting the mustard. Customers are ignoring your message.

So how can you spice up your writing to make sure it gets read? Just follow these two easy steps…

STEP 1: BE INTERESTING

I’d bet my last dollar that when you have the opportunity to sit down face-to-face with someone interested in your product, it’s easy for you to be passionate and compelling.

You’re able to communicate everything about your product, how it will help them, and why that person’s life will be better by owning your product.

But when it comes to getting that down on paper, you probably crash and burn. You wonder, “how on earth can I put everything I know into words?”

Easy – just follow the next step…

STEP 2: WRITE HOW YOU SPEAK

This is when you need to banish your writing teacher to the past. Don’t be afraid of her anymore. She’s not here to grade you ever again. In fact, the only people who will grade your writing are your customers – if they like your writing, they’ll give you their credit card number. If they don’t, you’ll be eating ramen noodles until you figure it out.

People want to read interesting things said in an interesting way. No one has the time or desire to wade through “academic speak.” They want you to solve their problems and prove that you can do it easily.

One of the easiest ways to get started doing this is to make an audio recording of your sales presentations. Voice recorders are inexpensive, and most cell phones now have the ability to double as voice recorders.

If you don’t often give actual sales presentations, have a friend sit down and listen as you tell him about your product and your company. Don’t worry about formalizing it. Just talk from your heart.

Whenever possible, tell stories about how the product was created, why it’s so important to the world, and how it will change someone’s life when they get it.

After you have a few of these presentations recorded, have them transcribed so you can read them on paper. Make a few copies of the transcription and pass them out to new people. Give them a highlighter and ask them to mark the sections they think are most interesting.

Now you have some material to use in your sales copy. Try to use as many of your real “spoken” words as possible. Don’t smooth them out!

NEXT MONTH: After you’ve had a chance to follow this month’s lesson, I’m going to give you some specific examples of how to change “ho-hum” phrases into high energy phrases that will help boost the response of your sales materials.

——————————————

Mike Denison is a freelance copywriter with over 20 years experience in direct response marketing, including print advertising, direct mail, online sales letters, and email campaigns. More info at www.logikmarketing.com