Sales and Conversion | Internet Business Mastery

Category: Sales and Conversion

Telling Your Story for Internet Business Success

by Mike Denison -GUEST-

When writing sales copy, you’re swimming in a big pool filled with facts, figures, testimonials, offers, guarantees, and everything else that’s part of your promotion.

That’s why so many people get overwhelmed at the thought of sitting down and writing a coherent and persuasive message. Juggling all of those details can be difficult, and often leads to heavy, boring sales copy.

Pop-Up Screw Up turned Golden

by Sterling (Jeremy Frandsen)

11 Comments

We tried something last week and thought we might have screwed up.

You might have noticed on our site that we recently added a pop-over box inviting people to join our e-mail list to get our very well received audio program.

You may have even noticed pop-over box when you tried to read this post.

It’s something we’ve wanted to test for years. We finally decided not to think about it too much and told our VA just to do it.
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Traffic and Conversion Webinar Replay

by Jay (Jason Van Orden)

7 Comments

This week’s Traffic and Conversion Webinar had more people register for it than any other that we’ve done. We’ve had lots of e-mail requests to watch a recording.

And here it is for you to enjoy!

Raise Retention and Reap the Rewards

by Jay (Jason Van Orden)

4 Comments

Internet Marketing Retention This is part four of a five-part series about the four strategies for boosting your online business income. In this post I’ll give you specific tips for boosting customer retention.

You can find the first three installments in this series at the following links:

4 Surefire Ways to Make Money Online
5 Ways to Boost Web Traffic
Boost Web Site Conversion, Boost Your Income

Increasing the Lifetime Value of Your Customers

Increasing customer retention is really about increasing the Lifetime Value (LTV) of each customer. In other words, how much money do you make, on average, from each customer over the time they are a paying customer.

This is calculated by adding up the purchases that each customer makes and dividing it out to get an average. LTV is a critical stat to know since it tells you how much money you can spend acquiring each new customer. If each customer is worth $200 to you, then even spending $100 to advertise and acquire that customer will still generate a profit.

That’s why so many businesses are willing to cut even on the first purchase made by a customer, because in the end they know that the total LTV leads to a healthy profit.

4 Ways to Increase Retention and LTV

Boost Web Site Conversion, Boost Your Income

by Jay (Jason Van Orden)

7 Comments

This is part three of a five-part series about the four strategies for boosting your online business income. In this post I’ll give you specific tips for boosting web site conversion.

You can find the first two installments in this series at the following links:
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Your Secret Weapon for Boosting Income, Even in a Recession…

by Jay (Jason Van Orden)

6 Comments

I just posted a video that reveals the two things that have
increased our income the most in the last two years. It’s our
secret weapon for making money, even in a recession.