Internet Business Mastery: Business Development and Internet Marketing for the Web 2.0 Age » Copywriting

Telling Your Story for Internet Business Success

Mike Denison -GUEST- — Fri, 17 Jun 2011 09:24:39 +0000

When writing sales copy, you’re swimming in a big pool filled with facts, figures, testimonials, offers, guarantees, and everything else that’s part of your promotion. That’s why so many people get overwhelmed at the thought of sitting down and writing a coherent and persuasive message. Juggling all of those details can be difficult, and often [...]

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Online Business Bullets That Hit The Mark

Mike Denison -GUEST- — Mon, 16 May 2011 10:00:48 +0000

Everyone knows long copy sells. But even the most interested prospect is thrilled when you give them a bullet list of information. It’s like an oasis on their journey to buying your product. As prospects scan your sales copy, they often rely on your bullets to get straight to the point. That’s why it’s vital [...]

Give Customers The EASY Way To Happiness

Mike Denison -GUEST- — Fri, 29 Apr 2011 10:51:59 +0000

Banish just two words from your copy and grease the sales chute for your prospects! The easiest thing in the world is to convince me that I need what you’re selling. Whether it’s at a retail store, in my mailbox, or on the Web, I’m easy to seduce! And your prospects are no different. Everyone [...]

Crank Up Your Copy!

Mike Denison -GUEST- — Mon, 21 Mar 2011 09:12:01 +0000

When we’re in school, we’re trained to write like every other academic monkey hanging in the ivory tower. Your writing instructors loved to give the best grades to the students who could write as if they were some floating intellect in space. Even better if this floating intellect had no form or personality. Instead, it [...]

Online Business Copywriting: Telling Your Story

Mike Denison -GUEST- — Fri, 23 Apr 2010 09:38:04 +0000

Copywriting 101: Write The Way You Speak

Mike Denison -GUEST- — Tue, 23 Mar 2010 10:56:54 +0000

IBM 30 | Insider Secrets for Writing Compelling Copy with Brian Clark of Copyblogger.com

Jay (Jason Van Orden) — Sat, 28 Jul 2007 18:06:55 +0000

Download This Episode One-click subscribe in iTunes We recently interviewed master copywriter and blogger, Brian Clark who has an fantastic copywriting tips blog. We got to pick his brain about writing compelling marketing copy for your sites and sales letters. He also chimed in about how he overcame his initial fears and obstacles to become [...]

Getting Psyched to Write Sales Copy

Jay (Jason Van Orden) — Sun, 22 Jul 2007 04:37:24 +0000

Writing sales copy is a critical skill for internet marketers. Amongst other things it requires: A sense of how to sell A sense of language and psychology and how they influence people Creativity I don’t claim to be a genius copywriter, but I’d like to think I have a decent grasp on #1 and #2. [...]