Copywriting Archives » Internet Business Mastery

Category: Copywriting

Telling Your Story for Internet Business Success

by Mike Denison -GUEST-

When writing sales copy, you’re swimming in a big pool filled with facts, figures, testimonials, offers, guarantees, and everything else that’s part of your promotion.

That’s why so many people get overwhelmed at the thought of sitting down and writing a coherent and persuasive message. Juggling all of those details can be difficult, and often leads to heavy, boring sales copy.

Online Business Bullets That Hit The Mark

by Mike Denison -GUEST-

4 Comments

Everyone knows long copy sells. But even the most interested prospect is thrilled when you give them a bullet list of information. It’s like an oasis on their journey to buying your product.

As prospects scan your sales copy, they often rely on your bullets to get straight to the point. That’s why it’s vital to take advantage of this high readership by packing your bullets with as many benefits as possible.
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Give Customers The EASY Way To Happiness

by Mike Denison -GUEST-

19 Comments

Banish just two words from your copy and grease the sales chute for your prospects!

The easiest thing in the world is to convince me that I need what you’re selling. Whether it’s at a retail store, in my mailbox, or on the Web, I’m easy to seduce!
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Crank Up Your Copy!

by Mike Denison -GUEST-

11 Comments

When we’re in school, we’re trained to write like every other academic monkey hanging in the ivory tower.

Your writing instructors loved to give the best grades to the students who could write as if they were some floating intellect in space. Even better if this floating intellect had no form or personality. Instead, it just dispassionately put pen to paper to write about whatever the topic of the day happened to be.

To them, cold and clinical was the best way to write.

But now you’re in business. You want to communicate with your customers. To make an honest living you need to excite your customers and motivate them to buy your products.
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Online Business Copywriting: Telling Your Story

by Mike Denison -GUEST-

8 Comments

When writing sales copy, you’re swimming in a big pool filled with facts, figures, testimonials, offers, guarantees, and everything else that’s part of your promotion.

That’s why so many people get overwhelmed at the thought of sitting down and writing a coherent and persuasive message. Juggling all of those details can be difficult, and often leads to heavy, boring sales copy.

Copywriting 101: Write The Way You Speak

by Mike Denison -GUEST-

6 Comments

When we’re in school, we’re trained to write like every other academic monkey hanging in the ivory tower.

Your writing instructors loved to give the best grades to the students who could write as if they were some floating intellect in space. Even better if this floating intellect had no form or personality. Instead, it just dispassionately put pen to paper to write about whatever the topic of the day happened to be.

To them, cold and clinical was the best way to write.
Continue Reading