When writing sales copy, you’re swimming in a big pool filled with facts, figures, testimonials, offers, guarantees, and everything else that’s part of your promotion.
That’s why so many people get overwhelmed at the thought of sitting down and writing a coherent and persuasive message. Juggling all of those details can be difficult, and often leads to heavy, boring sales copy.
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When we’re in school, we’re trained to write like every other academic monkey hanging in the ivory tower.
Your writing instructors loved to give the best grades to the students who could write as if they were some floating intellect in space. Even better if this floating intellect had no form or personality. Instead, it just dispassionately put pen to paper to write about whatever the topic of the day happened to be.
To them, cold and clinical was the best way to write. Read the rest of this entry »
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We recently interviewed master copywriter and blogger, Brian Clark who has an fantastic copywriting tips blog. We got to pick his brain about writing compelling marketing copy for your sites and sales letters. He also chimed in about how he overcame his initial fears and obstacles to become an internet entrepreneur.
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Writing sales copy is a critical skill for internet marketers. Amongst other things it requires:
- A sense of how to sell
- A sense of language and psychology and how they influence people
- Creativity
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