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We recently interviewed master copywriter and blogger, Brian Clark who has an fantastic copywriting tips blog. We got to pick his brain about writing compelling marketing copy for your sites and sales letters. He also chimed in about how he overcame his initial fears and obstacles to become an internet entrepreneur.
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Writing sales copy is a critical skill for internet marketers. Amongst other things it requires:
- A sense of how to sell
- A sense of language and psychology and how they influence people
- Creativity
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