Here are the three things that make us the
most money on the Internet.

FIRST is our membership site, the Academy.

SECOND is our group coaching courses.

THIRD we earn commissions from recommending
and selling products and services as an
affiliate.

But just knowing the revenue streams is
not enough to mimic this profit model.

We apply this simple formula to actually
bring in the cash.

C + C + C = $$$

Lots a lot of C’s!

Here’s how it breaks down.

1. COMMUNITY

The first C is a COMMUNITY of loyal customers
that look to you as a trusted advisor.

Our business magnetically and continually
attracts people to our community by offering
stellar free content through our show,
Internet Business Mastery.

Through the content they come to see us as
trusted advisors because we offer great value.

2. CHANNEL

The SECOND C is CHANNEL.

Channel is the way you communicate with
your audience to build trust and get them to
take action (buy).

The most effective channel for making money
online is an e-mail list.

The show attracts people to our community,
but it’s the e-mail list that gets people
to click and buy.

So the primary goal of your content should
be to get people on your e-mail list.

3. CALL TO ACTION

The third C is CALL TO ACTION.

Once you build influence, your community
will be ready to take action (buy).

The most effective way to get people to take
action and buy is using a launch sequence.

We learned this from Jeff Walker. He just
released a video answering the biggest
questions about launch sequences.

Watch it here now

Launch sequences are a powerful way to make
as much money in one week as you might
have made in one year otherwise.

So here’s the formula that you can put into
action today.

Community + Channel + Call to Action = $$$

Definitely check out the video from Jeff.
It’s worth submitting your e-mail to get
access.

He’s very candid and gives some shocking
insights into product launches.

Watch it here now

At the end of the video, Jeff talks a bit
about his upcoming Product Launch Formula course…
and some of the REALLY new stuff in it.

We’ve taken the course several times and the ROI
has been huge.

Here’s the link again.

Watch it here now

.

Thank you for subscribing to Internet Business Mastery feed. For instant access to your free audio gift and a risk-free trial of our proven step-by-step program for starting your own profitable internet business, please visit http://www.freeaudiogift.com.

For those of you who don’t already know me, my name is Pat Flynn. I’ve been mentioned here on Internet Business Mastery a number of times, and was even featured in a case study video interview by Sterling and Jay last year.

Most of my internet success has come from eBooks that I’ve written. In 2009, for example, my business grossed $162,192.85 in eBook sales alone, and that’s just from two products. I’ve also written an eBook for my entrepreneurial blog, which helped me generate over 2000 email leads in less than two months.

The power of an eBook to expand your business and brand, whether you sell it online for profit (the ROI is ridiculous!), or give it away for free to generate leads, is heightened by the fact that you can automate the entire process. So, if you don’t yet have your own product for your business, I definitely recommend writing an eBook.

And the best part is…it’s easy!

Using the following process, you can virtually have an eBook write itself.

Step One: Mind Map it Out

You’re probably already familiar with mindmapping because Sterling and Jay talk about it all of the time. If not, it’s basically a visual way of brainstorming, using bubble diagrams to show how ideas relate to one another and a hierarchy of strings of your thoughts. You can do this on paper, or use software such as Mindjet to make it easier for you – it’s up to you.

Start with your central topic of choice and just branch out from there, mapping out all of the related ideas, thoughts, potential topics and sub topics that surround your topic. I recommend getting as detailed as possible, and don’t be afraid to branch out far from the central topic – it’s all important information if you thought of it.

Here’s an example of a mindmap for part of a potential flyfishing eBook, just so you can see what it looks like:

As you can see, mindmapping is a great way to organize a ton of ideas and categorize them in a way that’s easy to understand.

Get as deep and as detailed as possible, because the more you write at this point, the easier the eBook will create itself in the following steps.

Step Two: Create an Outline

Using your mindmap as a guide, write an outline of what to include in your eBook.

The only real difference between the mindmap and the outline is that the outline should be parts of your mindmap listed in an order that seems logical for a person totally unfamiliar with the topic. Put yourself in the shoes of a newbie and try to determine the order of information that makes sense.

Don’t forget to create topics and subtopics in your outline, just like you did with your mindmap.

At the end of it all, you’ll have what looks like a Table of Contents for a book. In fact, that’s exactly what it becomes!

Here’s part of an outline that can be created from the flyfishing mindmap above:

• Chapter: Fly Fishing Equipment
  • Section 1: Fly Rods
    • Part 1: The Flex
      • Stiff
        • Pros
        • Cons
        • Recommendations
      • Flexible
        • Pros
        • Cons
        • Recommendations
    • Part 2: Care For Your Rods
  • Section 2: Fly Reels
  • Section 3: Flies

…and so on and so-forth.

Step Three: Treat Parts of Your Outline as Individual Blog Posts or Articles

At this point, you can turn your outline/table of contents into a checklist of articles to complete. If you think about each part of your outline as an individual blog post or article, finishing the entire eBook won’t seem that far out of reach.

The nice part about this process is that you can choose which parts of your eBook to write first. You don’t have to start at the beginning, which is often the hardest part. Choose an “article” that you feel the most comfortable with, crank it out, and move on to the next. Literally crossing them off the list as you finish totally helps for motivation too.

If you’re not a writer, or don’t want to write the eBook on your own, you can easily hire a ghost writer to complete the job for you. It will be easy for them, since they have a detailed outline of exactly what’s needed already.

This three step method is what I used for all of the eBooks I’ve written, and it works like a charm every single time.

Good luck!

————

Pat Flynn is a successful entrepreneur, blogger, author, husband and father who writes transparently about what he does online. You can read more about his online adventures at The Smart Passive Income Blog.

Thank you for subscribing to Internet Business Mastery feed. For instant access to your free audio gift and a risk-free trial of our proven step-by-step program for starting your own profitable internet business, please visit http://www.freeaudiogift.com.

It’s time to reach further and take our message wider with other channels like blogging.

Though we have blogged some in the past, it’s never been focused and consistent. We know there are a lot of people that we’re not reaching because we haven’t had a well-defined blogging strategy.

So we’re developing a focused strategy now. As with any strategy, it’s a good idea to ask why are you doing it. What is it that we want to gain as a result?

Without going into much detail, here’s what I came up with today.

1. Organic Search Traffic

Posting frequent, valuable content has proven to land higher rankings in the search engine results, hence bringing in more targeted, free traffic from the search engines.

2. Attract More Links to Your Site

The more you post valuable content, the more opportunities there are for sites to link to you. This in turns brings in more click traffic. In addition, it affects the higher rankings mentioned in #1.

3.  Engaging Followers and Building Relationships

Once someone has opted to follow your content (whether through Twitter, Facebook, E-mail, RSS, etc.), the goal is to engage with them regularly to build a relationship of trust.

While we have experienced a powerful level of relationship building by delivering content through the audio podcast, some people prefer to connect through blog updates.

4. Progress the Sales Process

One thing that we have done with our blog is use it as a tool in our sales process. Blog posts can be used to build anticipation for a launch or deliver content that prepares a follower to buy.

The Purpose of Our Blogging Strategy

Every entry on our blog should fulfill one or more of those four purposes. If it doesn’t, then it’s really a waste of time. In fact, the same four purposes apply to our audio podcast or live video show.

Before designing the other pieces of our strategy (e.g. frequency, types of content, length of posts, etc.) it was important to have a well-defined purpose.

Why Do You Blog?

Am I missing anything? Is it different for you? Why do you blog?

Please share your thoughts in the comments below.

Thank you for subscribing to Internet Business Mastery feed. For instant access to your free audio gift and a risk-free trial of our proven step-by-step program for starting your own profitable internet business, please visit http://www.freeaudiogift.com.