Glad to hear you’re adding to your business strategy with a blog. Frankly, I love the podcast but it doesn’t come out frequently enough. I look forward to additional posts on your unique business perspective.

A suggested refinement to your strategy would relate to point 3 above, ie, engaging customers and building trust.

As currently written, this sounds a bit sales-ish. Like priming the pump. I submit that adding the blog is most powerful because it allows greater feedback and interaction with your followers – including the potential for a new set of followers/subscribers. That means greater market understanding, more finely tuned content and product offerings and finally, more sales.

So I don’t disagree with the end result of your item 3. It’s just that there is a key intermediate step that’s not currently emphasized in the wording.

Building out specific listening processes that support the intermediate step will ensure its value is captured.

Thanks for all the hard work – looking forward to more.

Andy

That’s a great model — using your blog as the hub of your online brand. We have a similar process map.

Glad we could help.

Personal fulfillment and expression is a worthy addition to a blogging strategy.

Thanks Jay and Sterling for showing me how! You guys are a guiding light, in a new world.

Being a consistent blogger will for sure be a learning for me. We’ll see how it goes!

I too have become “stuck” both rushing to meet a self imposed deadline or leaving my site without new content too long because I felt a post wasn’t quite good enough to throw up.

I guess it’s all in the learning curve, but I am way more disciplined now then before.

Thanks guys for all that you have done!

I’be been there, done that – but quality and an approach like you’ve outlined above is critical.

Thanks for the tips.

PS, I found you via a tweet from @PatFlynn

Thanks for the encouragement. I’m trying not to kick myself for a lack of blogging on this site. I’m looking forward to it, too!

I’m definitely a fan of taking fast, bold action. However, it shouldn’t take you long to come up with a basic strategy that at least outlines WHY you are blogging. If you can get that done quickly, do it first.

If it’s going to keep you from blogging and taking action this week, then get started and then do the strategy.

You guys are already kicking it, can’t wait to see what happens as a result of your blog strategy.

Thanks for all you do!