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3 Underused but Powerfully Profitable Marketing Opportunities for 2009

Jay (Jason Van Orden) 10 Comments

2009To help you have the best year ever in 2009, here’s a collection of underused trends that are full of opportunity for boosting your business.

It should be noted that you don’t need to tackle them all at once. Pick one to start with. Once you get it rolling, then you can move on to another.

Massive Content Syndication

People are going online in droves to learn, be entertained, be inspired and connect with other people like them.

Your goal should be to show up wherever they look online – Google, YouTube, Facebook, Ebay, iTunes etc. This preeminent presence will establish you as the go-to- person in your niche.

This doesn’t mean tripling your content output. It simply means taking the content that you already create and devising a simple system for repurposing it across multiple channels.

As an example, you could read an article to create a podcast. Ad photos/slides to the audio to make a video. Your VA can help you make it happen. Voila! You have three different formats to syndicate across multiple channels.

Take Action: Devise a system for taking one piece of content and syndicating it across at least three channels.

Social Network Ads

Remember when Google Adwords was brand new and prime placements were rips for the picking? Well, it’s a lot more competitive now.

The next age of targeted ad placement has arrived on networks such as YouTube and Facebook.

YouTube has the sixth largest audience on the web. Facebook is the second most visited social network just behind Blogger.

Both Facebook and YouTube now offer extremely targeted and efficient ways to get ads in front of specific demographics.

Do you have a scuba shop? You can have your ad placed in the sidebar of anyone on Facebook that mentions ‘scuba’ in their interests. Have a dating course for young women? Place an ad on the page of any single girl between the age of 18 and 30.

Maybe you have a hot video that’s just begging to get attention on YouTube. Help it along by paying to get prime sponsored placement when someone searches for your primary keywords.

This style of advertising is still new. The masses have not yet flooded in causing the competition (and hence ad prices) to rise.

Get in early and profit big!

Take Action: Start an advertising campaign in Facebook or YouTube that specifically targets your demographic/keywords.

iPhone Apps

iPhones have become a cultural icon. Their popularity continues to rise rapidly. With the launch of the iTunes App Store in 2008, Apple opened the doors to developers to create useful programs for the iPhone and iPod Touch. At the same time they created a new industry.

Entire businesses are being made from selling useful and entertaining applications for $0.99 to $9.99 to the tune of millions of dollars a year for some application designers.

Perhaps the best, and most overlooked, opportunity here is the chance to market your business in a popular content search engine – iTunes.

By providing a free application that solves a primary need/desire of your market, you can attract significant traffic from the iTunes App Store, engage your market and even integrate yourself into their daily routine.

An example would be a nutrition/fitness retailer providing a branded calorie and exercising tracking application.

If you have any doubts about the potential traffic here, then let us point out that that Internet Business Mastery has become a six-figure a year business largely due to iTunes traffic.

Take Action: Brainstorm a useful application for your market. Hire a developer (perhaps from Elance.com) to build it for you.

What Do You Think?

  • What other opportunities/trends do you plan on taking advantage of in 2009?
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This post is in: Traffic Generation

10 Comments Leave a Comment


Interesting ideas Jay. I think the iPhone app market will blow up next year.. and other markets will soon follow.

Also love the idea of repurposing content – we are trying to do that as well!

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Great article. I have just starting tweeting and utilizing both Facebook and LinkedIn. I see huge potential with these sites.

Your idea of re-purposing content into different media is excellent. Just what I needed! Thank you.

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Once again… Great stuff. I had no idea about facebook and youtube advertising.

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Craig

Nice tips! Social Media is definitely the way to go. Can’t wait to attend my 1st podcamp in a couple of weeks.

You mentioned in your last podcast you were looking forward to going to more live events this year. If you could pick only one internet/marketing seminar this year, which would you go to? thanks!

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This is exactly where my mind has been lately and what I have been recommending to clients. I would not put Blogger in the same category as Facebook, however. There are some social networking aspects to Blogger, but thousands of mostly disconnected blogs is not nearly the same as the intense inter-connectivity of Facebook. Facebook ads, here I come!

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If you could pick only one internet/marketing seminar this year, which would you go to?

@Craig,

That’s a great question. It depends on what your primary objectives are and where you are at in your business.

To find out the #1 must-attend event for me and Sterling as well as one of the top ones that we recommend…go here:

http://www.MeetSterlingAndJay.com

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Hi Guys,
I am from the UK and have been listening to your downloads from iTunes and I have to say, they are by far the most entertaining and informative podcasts on the net today. I love them! I have just invested in some equipment to do the first of my podcasts this weekend and I would never have done this if it wasn’t for listening to you guys. I am so pumped for it that I have been leaving your links all over a new make money online blog that I am moderating back here in the UK.
Thanks again for steering me towards podcasts.

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Mark,

Thanks for listening. I’m glad you enjoy the show.

That’s awesome that you are starting your own podcast.

What is the podcast going to be about?

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Thanks Jay, I meant to mention as well that the reason I like your podcasts so much is because of the conversational tone, doesn’t sound like you are preaching!
It’s not going to the most interesting subject in the world as it will focus on business networking. However, I think the key to surviving in 2009 will be diversification, whether you are online or off. The problem in the UK is that people are just so reserved that they have difficulty ‘putting themselves out there’
My new mantra will be ‘diversify or die!’

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Hey, just found you through google, looking forward to more of your posts. I have been running my own home business blog for a while now, and I am always looking for any information that will help me along in my own pursuit of internet independence. Please feel free to critique in any way. I guess the (customary) great site stuff goes here, but it doesnt always seem to be welcome any more.

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