To help you have the best year ever in 2009, here’s a collection of underused trends that are full of opportunity for boosting your business.
It should be noted that you don’t need to tackle them all at once. Pick one to start with. Once you get it rolling, then you can move on to another.
Massive Content Syndication
People are going online in droves to learn, be entertained, be inspired and connect with other people like them.
Your goal should be to show up wherever they look online – Google, YouTube, Facebook, Ebay, iTunes etc. This preeminent presence will establish you as the go-to- person in your niche.
This doesn’t mean tripling your content output. It simply means taking the content that you already create and devising a simple system for repurposing it across multiple channels.
As an example, you could read an article to create a podcast. Ad photos/slides to the audio to make a video. Your VA can help you make it happen. Voila! You have three different formats to syndicate across multiple channels.
Take Action: Devise a system for taking one piece of content and syndicating it across at least three channels.
Social Network Ads
Remember when Google Adwords was brand new and prime placements were rips for the picking? Well, it’s a lot more competitive now.
The next age of targeted ad placement has arrived on networks such as YouTube and Facebook.
YouTube has the sixth largest audience on the web. Facebook is the second most visited social network just behind Blogger.
Both Facebook and YouTube now offer extremely targeted and efficient ways to get ads in front of specific demographics.
Do you have a scuba shop? You can have your ad placed in the sidebar of anyone on Facebook that mentions ‘scuba’ in their interests. Have a dating course for young women? Place an ad on the page of any single girl between the age of 18 and 30.
Maybe you have a hot video that’s just begging to get attention on YouTube. Help it along by paying to get prime sponsored placement when someone searches for your primary keywords.
This style of advertising is still new. The masses have not yet flooded in causing the competition (and hence ad prices) to rise.
Get in early and profit big!
Take Action: Start an advertising campaign in Facebook or YouTube that specifically targets your demographic/keywords.
iPhone Apps
iPhones have become a cultural icon. Their popularity continues to rise rapidly. With the launch of the iTunes App Store in 2008, Apple opened the doors to developers to create useful programs for the iPhone and iPod Touch. At the same time they created a new industry.
Entire businesses are being made from selling useful and entertaining applications for $0.99 to $9.99 to the tune of millions of dollars a year for some application designers.
Perhaps the best, and most overlooked, opportunity here is the chance to market your business in a popular content search engine – iTunes.
By providing a free application that solves a primary need/desire of your market, you can attract significant traffic from the iTunes App Store, engage your market and even integrate yourself into their daily routine.
An example would be a nutrition/fitness retailer providing a branded calorie and exercising tracking application.
If you have any doubts about the potential traffic here, then let us point out that that Internet Business Mastery has become a six-figure a year business largely due to iTunes traffic.
Take Action: Brainstorm a useful application for your market. Hire a developer (perhaps from Elance.com) to build it for you.
What Do You Think?
- What other opportunities/trends do you plan on taking advantage of in 2009?
Interesting ideas Jay. I think the iPhone app market will blow up next year.. and other markets will soon follow.
Also love the idea of repurposing content – we are trying to do that as well!
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