2008 August | Internet Business Mastery

August 2008

How Much Should You Pay for a Lead

by Jay (Jason Van Orden)

E-Mail Symbol This week in the Academy Mastermind Forums, the questions was asked: how much would you invest to acquire one e-mail sign up?

This is an excellent question and something that every Internet business should consider. It all has to do with the numbers. Here’s an example of how we determine how much we can spend to acquire each e-mail lead.
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IBM 47 | How to Create a Compelling Tagline for your Web Site that will Attract your Ideal Customer

by Sterling (Jeremy Frandsen)

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In this episode of Internet Business Mastery, we talk about how to create a compelling tagline for your web site that will attract your ideal customer. Plus we have a quick tip about an online service that makes handling your mail as easy as handling your e-mail.

Items mentioned in the episode:
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How to Use Twitter as a Marketing Tool Starting Immediately Pt 2

by Sterling (Jeremy Frandsen)

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In the last installment of this series, we talked about how to start your own Twitter account and attract followers. In this installment we’ll talk about what kinds of messages you should post to Twitter for maximum promotional benefit.

The first thing we want to point out is that, although you can post links and direct market a little through Twitter, the best use for it is to connect with your best customers and get them to interact with you. If you develop a strong connection and relationship with them, your marketing gets a lot easier…and more fun! If you are to self-promotional, you scare all of your Twitter followers away.

Internet Business Mastery Meetup in Vegas

by Jay (Jason Van Orden)

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Last week at the New Media Expo we had the pleasure of getting together with a group of Internet Business Mastery community members. We treated them to dinner and enjoyed excellent conversation about a variety of topics.

IBM Meetup in Las Vegas

IBM 46 | How to Trigger Unprecedented Success in your Lifestyle and Business

by Sterling (Jeremy Frandsen)

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In this episode of Internet Business Mastery, we talk about how to trigger unprecedented success in your lifestyle and business. Plus we have a quick tip about our recommendation for a sophisticated phone system for your small business — without the hassle or expense.

Items mentioned in the episode:
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Book of the Month for August 2008 | Book Yourself Solid by Michael Port

by Jay (Jason Van Orden)

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We’ve been hearing a lot of buzz lately about a book called Beyond Booked Solid. Honestly, the title made us think it was written for freelancers and, hence, not in line with our “don’t work dollars for hours” policy.

But when we finally a look at the contents of the book, we discovered that we were missing out on quality information. Michael Port teaching mindset concepts that fall 100% in line with Internet Business Mastery.