Internet Business Mastery: Business Development and Internet Marketing for the Web 2.0 Age

…Drew Carey sympathizes:

Oh, you hate your job? Why didn’t you say so? There’s a support group for that. It’s called EVERYBODY, and they meet at the bar.

I found this quote while reading Success from the Nest – Finding Passion Amid the Hate, a blog post about what to do if you hate your job. Of course, my answer is: “Listen to Internet Business Mastery”. ;)

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In the last episode we introduced the idea of Information Marketing 2.0. In this episode we start a two-part discussion on the 7 Pillars of Internet Marketing 2.0. These are the things that put the 2.0 in Information Marketing 2.0. These are the things that will supplement and amplify classic internet marketing principles as we enter a new era on the web. For each of the pillars we look at the definition, benefits and tools that apply to it.

Then we talk about an easy way to make sure that the search engines regularly index all the content on your site.

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I’ve started reading the New York Small Business Law Blog by Imke Ratschko. Even though she practices in New York City, she shares solid legal tips and information for any small business. This is a great supplement to our earlier discussions on forming a business entity for your internet business.

Her blog is also an excellent example of using quality content, social media and pull marketing to promote your services and establish your brand as an expert online. At the time of writing this post, a Google search for new york small business law turns up here site at the top.

One of the keys to success in online business is to stay sharp on what others are doing as well as on what’s developing from day to day—not only in your niche but also in internet marketing in general. There are a lot of great ideas out there waiting for you to take, adapt and apply them to your business.

Just one good idea is all it takes to kick your internet business up a notch or two…or a hundred. Reading blogs from other successful internet marketers is one of the ways I fill my brain with these kinds of ideas. As promised on the last episode of the podcast, here are seven of my favorite internet marketing blogs in no particular order.

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About month or more ago, Jay told me about the Getting Things Done book and had me listen to David Allen on the 43 folders podcast. At the time, reading another book on organization ranked up there with doing my own root canal work. I did listen to the podcast with David on, well, because Jay suggested it and that is how he and I work. I decided not to take it further and read the book because I happen to be the most organize person I know. This is no joke; I have indexes for my filing system. I have intricate folder systems on my computer that even have a thumb scanner so I can lock some folders. Because I thought I was a master organizer the book was never bought.

Since then Jay has implemented some of the Getting Things Done system into our Internet business mastery business and I found it very useful. I figured I would just glean the info off Jay and see if it had any place in my current organizational extravaganza. A week ago Jay said he was going to completely follow the GTD system and to do so he needed 2 full days where he wouldn’t be available as he put the system into practice. Two whole days of organization seemed a bit much, but I was still under the idea that the book was simple a system to organize your stuff. Boy was I wrong.

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David Allen and his book, Getting Things Done, were just featured on on CNN online under People You Should Know. The article outlines the basic principles of GTD in David Allen’s own words. If you’re wondering what the fuss is all about, this is a good place to get a quick primer.