Comments on: IBM 15 | THE Best Thing to Sell Online Part 2

By: Jay (Jason Van Orden)

Jay (Jason Van Orden) — Mon, 15 Oct 2007 07:24:35 +0000

@Bruce,

Try this:

http://www.speakerfulfillmentservices.com/

Jay

By: M. Bruce Abbott

M. Bruce Abbott — Wed, 10 Oct 2007 19:21:27 +0000

Hey guys,
I’ve been checking out your podcast for awhile and love the info. I am struggling between using digital downloads or physical manuals. I have heard your pros and cons. If I go print, then I am trying to find the right fulfillment company to print and mail out a binder with manuals and 5-6 CD’s. I work at an audio production facility, so I can create KILLER audio on a great topic I know a lot about.
I hesitate to move a $300 manual and audio to all digital download…I know you guys have just done it (at least up to episode #20 where I am at) :)

Any feedback would be awesome.

By: Sterling and Jay

Sterling and Jay — Mon, 14 Aug 2006 04:09:23 +0000

Russ,

Return on investment is high considering that it’s very inexpensive to collect and send out email. Also, information products are inexpensive to produce and have a high profit margin.

Jay

By: Russell Pearson

Russell Pearson — Sun, 13 Aug 2006 21:43:50 +0000

Thanks Jay,
I thought this might be the case.
Sounds good, as I assume it works quite well or you wouldn’t be doing it.
I’d love to see some return on investment type stats, but this is probably asking
too much. Thanks you again for your prompt reply and keep up the good work
with the podcast, I’m looking forward to what you two have to say next.

Russ.

By: Sterling and Jay

Sterling and Jay — Sun, 13 Aug 2006 17:40:02 +0000

Russ,

I offer free information as an incentive for people opting in to my email list. This incentive could be an ebook, and audio download, a report or also something other than an information product. It just needs to have enough value for a prospect to part with their email to get it.

This starts the business relationship and baby-steps them to the next step in becoming a regular customer. To answer your question, the goal is to sell them other products with increasingly higher prices.

Jay

By: Russell Pearson

Russell Pearson — Sun, 13 Aug 2006 04:55:04 +0000

Hi Jay
I’m refering to email addresses received in exchange for free information products. How would you use this email address or are you simply using them as leads to sell for profit products in the same niché as the free one?

Hope my question is a little more defined.
Thanks
Russ.

By: Sterling and Jay

Sterling and Jay — Sat, 12 Aug 2006 17:34:26 +0000

can you point me towards the uses and or benefits of compiling an email database or is it simply for newsletter type bulk emailing.

Russ,

In Internet business (and really any business in my opinion), the real equity is in your list. It’s in the ability to have an ongoing relationship with customers who continue to buy from you. They have a lifetime value to your business.

My businesses are setup so that if tomorrow I lost everything but my list, I would be fine. I could start making money again right away. I would identify and fulfill a need of those on my list and keep making money.

These are people that I have kept in contact with, given valuable info to and sold great products to. They look to me as a valuable source of what they need.

This is the value in having a list. When I start a new site, the first thing I do is start collecting emails.

Thanks for listening.

Jay

By: Russell Pearson

Russell Pearson — Sat, 12 Aug 2006 13:54:52 +0000

Hi Guys,
I’m mainly running ‘services’ through my online business…but, your podcast has opened my eyes to the real possibilities of the internet and I have already begun to branch out into other areas of internet sales.

I’d be interested to see some sort of statistics on free information products as a form of promotion Vs. other more traditional forms of promotion.
OR
if not something as specific as stats, perhaps your view on the topic.

Also, can you point me towards the uses and or benefits of compiling an email database or is it simply for newsletter type bulk emailing.

Thanks and keep up the good work.
Russ.

By: Sterling and Jay

Sterling and Jay — Sat, 05 Aug 2006 02:08:31 +0000

John,

I thoroughly enjoyed reading your blog entry. I’m very excited for you. You are to be commended for making commitments to yourself about what you really want in life.

Best of luck in your endeavours. I hope the show continues to provide you support in your journey.

Jay

By: John Waddy

John Waddy — Fri, 04 Aug 2006 08:22:19 +0000

Here is an excerpt of what I wrote about the podcast,

If it had not been for Episode 10 from the Internet Business Mastery podcast, I would have never had such a strong desire to leave my job, and establish my own way of living. I pray that God bless them for that episode…

By: Andrew Smith

Andrew Smith — Fri, 28 Jul 2006 23:27:56 +0000

Hi Jay & Stirling

I continue to be very impressed with your show.
I particularly like the different way your approach the business and life side of online marketing.

Best regards

Andrew